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    Economic Recession, Sports Shoes Sharp

    2011/1/20 9:44:00 103

    Economic Sports Shoes Ashore

    The economic crisis has changed the way of life of people in Europe and the United States. They can buy what they can not buy but do not buy. They must buy cheap ones, go shopping in high grade stores, eat less, and even fewer times.


    Kimberly-Clark, the American parent company of toilet paper brand Andrex, said that the toilet paper in Britain is Kimberly-Clark.

    Sales volume

    Is declining.

    The company said: "this is unheard of."

    In the face of the economic crisis, people have been trying to hide their wallet and live in the hope of having food in their hands.


    More than ordinary people, even the British crown prince Charles and his wife are in the world.

    Economic crisis

    Under the impact, the days also clung together.

    Charles and his wife Camilla were both dressed in old clothes when visiting Hereford Cathedral, the Daily Mail reported.

    The coat that Camilla wore on that day appeared in the flash of the media in 2007, while the coat on Charles had at least six years' history, and the ruffles were somewhat out of line.


    Consumers tighten their belts, which can make some manufacturers worry.

    Consumer

    No products are consumed, and who are the products sold to the enterprises? Therefore, some enterprises are watching the sales of products "flying down three thousand feet".

    Many enterprises can not help asking: what do consumers really want to buy in the economic crisis?


    Before answering this question, let's take a look at the performance of Chinese sports shoes brand.

    The achievements of del Hui, Lining and Anta are booming.


    Nowadays, consumers are willing to buy sports shoes, and we do find that there are more people wearing sports shoes nowadays, fewer people wear leather shoes, and the reason why they wear shoes everywhere.


    We studied a set of data: changes in people's way of life after the Olympics.

    One of the changes is that more people wear casual clothes and more people wear sports shoes.

    This is the phenomenon that all the countries in the world have hosted Olympic Games, including Korea, Australia, Spain and Greece, so we call it the "sports shoes" effect.


    Moreover, during the economic recession, people's demand for sports shoes will also increase.

    In the past, when the economy was booming, everyone wore leather shoes to work.

    When the economy is depressed, outdoor leisure industry, family industry and other industries will be promoted, which will stimulate consumers' consumption of sports shoes.

    A British survey shows that the more the economic crisis, the more people want to walk in nature. In addition to distraction, it is more difficult to pick up the friendship and affection that has been neglected for a long time.

    To go outside, of course, you can no longer wear leather shoes. You need to have two pairs of sports shoes.

    Meanwhile, data from a telephone Consultation Service Co showed that the economic crisis reduced the number of consumers who buy advanced men's clothing by 8%, and that of second-hand goods stores by 299%. At the same time, fewer people drove, 97% wanted to buy bicycles, 27% more trains, and 5% fewer bookings.

    Another obvious change is to find the Cara OK call, 97% more than in previous years.

    It can be seen that the economic crisis has made people inclined to cheap goods. At the same time, reducing the pressure brought by the crisis by entertainment has also become a new choice.

    Therefore, it is logical to wear inexpensive sports shoes to entertain.


    The economic crisis has changed people's lifestyle and changed people's consumption choices. If we see everyone on the street wearing sneakers every day, we will not be surprised.


    In fact, even without the impact of the economic crisis, with the improvement of people's quality of life, sports shoes will become a fashion craze, because it represents a successful way of leisure life.

    At present, there is a new way of choosing a mate in women. They can determine in a minute whether the man in front of him is the prince charming in their dreams, which is determined by looking at the shoes on men's feet.

    Men who wear orthodox black shoes are mostly male chauvinism. If a man of this type is accustomed to wearing his orthodox black shoes even on holidays or appointments, you must be psychologically prepared. He must have a totally male chauvinism tendency and his opinion of his mother is very important.

    He has a set of principles of dealing with others, and will never change because of you.

    The other is men who love casual shoes. This type of man pays attention to leisure life and taste, and is a regular planner in life.

    When you date him, you can feel that he is a very considerate good lover, gentle and courteous, and witty and humorous.

    In people's eyes, wearing leather shoes may mean rushing and struggling, while wearing sports shoes represents leisure, comfort and enjoying life.

    {page_break}


    In addition, wearing sports shoes is really more comfortable than leather shoes. Otherwise, when the shoemaker is born, Lincoln will not like to take off uncomfortable shoes, barefoot or slippers in the White House, and surprise the politicians. Khrushchev will not turn shoes into speech props. Even at the UN conference, he will also take off the table and knock on the table. Iraqi journalist Mumtaz Zha Edie will not throw out his shoes to President Bush.

    Imagine that if Mumtaz Edie was wearing a pair of comfortable sneakers, maybe he would not be willing to give this "gift" to Bush.


    A pair of shoes, a way of life, the future of China's sports leisure brand seems even brighter.

    According to the survey, the average annual sales volume of sports shoes in the United States is 4 pairs, while China is 0.8 pairs. If China's per capita annual sales of sports shoes reach the level of the United States, the brand of Chinese sports shoes will be promising.

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