Year-End Inventory: Professional Market And Network Marketing Keywords

Keyword building brand

Specialized market branding

Take the market as the core to boost brand development and realize brand and

The future market will be the era of brand aggregation, and put forward double requirements for the market and brand.

With the continuous improvement of the market environment, the wholesale market and brand always go hand in hand.

The commercial circulation in twenty-first Century has already moved towards the business mode of big circulation, great competition and great integration.

As a specialized wholesale market, not only the hardware must be perfect, but also the service function should be promoted. From generality to individuation, the market will be used to promote the brand in depth, encourage more brands to enter the market, push the development of single brand with the overall impetus of the market, and realize the bilateral prosperity of the brand and the market.

As the largest distributing market of Henan women's clothing, Zhengzhou Jin Rong trade city has Zhengzhou.

Under the situation of "marketization of markets and marketization of shopping malls", the Beijing bailing World Trade Center also attaches great importance to brand operation.

For example, the introduction of Adidas, Nike, CONVERSE, KAPPA, Mester Bang Wei, Semir and other well-known brands, opened up the first line of brand access to the market.

Bai Rong's brand brassiere has been monopolized in Beijing. Branded manufacturers of second or more brands choose to have a berth as one of the main criteria when choosing agents in Beijing.

To support its own brand, Changshu Tianhong clothing city holds four seasons every year.

Haining leather city has also introduced many famous brands, and has created its own brand effect.

So far, two brands of Mmonu and snow leopard have become famous brands in China. The white collar has become a well-known trademark in China, and a large number of famous brands in Zhejiang have been born.

Xinji international leather city is a key construction project in Hebei in 2009. It covers an area of 380 Mu and a total investment of 1 billion yuan.

According to the national AAAA scenic area standard construction, it integrates shopping, leisure, tourism, information dissemination, fashion show, leather Museum and other functions.

The first phase of the investment of 650 million yuan has been completed.

The new design, complete functions and perfect matching have attracted a large number of famous international and domestic brands such as Playboy, old man, Kaiser, snow leopard, Hetai and seven wolves. It has laid a solid foundation for building the largest and internationally known leather products trading center, information distribution center and logistics distribution center.

Keywords industry win win

Get through the upstream and downstream industries

The whole industry is developing, and all links in the industrial chain can be realized together.

The competition of professional market is derived from the dispute of business circles, and the clustering effect is increasingly significant.

If a market wants to achieve real prosperity, it must actively cater to the needs of the overwhelming majority of consumers and the consumption characteristics of the brand era.

Future sales services will include comprehensive functions such as image design to meet consumers' one-stop procurement needs.

All these characteristics determine that single commodity will develop towards mashup mode.

If we want to quickly occupy the forefront of the market, we must cater for this trend.

Henan Jin Rong commerce and Trade Co., Ltd. put forward the idea of "industry win win". Every link of the industrial chain is very important. The whole industry is developing, and all links in the industrial chain can achieve win-win results.

Under the guidance of this concept, the service area of Jin Rong's business city extends to the upstream of the garment industry.

Wenzhou village garment processing park, Zhengzhou famous garment processing base and other projects have been launched and provided to Zhengzhou clothing manufacturers to put into use.

In August this year, Jin Rong international light textile city was opened in Henan. The textile city is located in the exhibition and trade center of the textile trade in the central region. It fills the short board in the upstream part of the textile and apparel industry chain of Henan province. It is a concrete embodiment of the strategy of Henan Henan Trading Co., Ltd. to improve the apparel industry chain and to implement the strategy of revitalizing "big textile and big clothing".

On the basis of the first phase, Southern China city launched the two phase of textile and apparel in a timely manner, aiming at building a textile product center for garments, home textiles, underwear and so on.

The two phase aims to integrate the entire textile and garment industry chain as the goal, not just the extension of the first textile market. Therefore, the project integrates the functions of business matching, exhibition and exhibition, so that buyers from all over the world can get one-stop service, looking for the most complete accessories in China, the new popular fabrics with technical content, fashionable clothing styles and all other raw materials.

The business mode of Southern China city has made up for the defects of scattered procurement and lack of perfect principle supply in the PRD region. Experts have commented that Southern China city has now become the "WAL-MART" for the purchase of industrial raw materials, an integrated service center, and a comprehensive business service platform with a logistics system and a good business environment.

On the platform of South China City, it not only provides an exhibition and trading center for large-scale industrial raw materials and finished products, including functions of trading, exhibition and display, testing, e-commerce, information exchange, warehousing, distribution, freight and financial settlement, but also a modern comprehensive trade logistics city and high-end production and service industry base integrated with purchase, tourism, catering, leisure and entertainment.

Haining China Leather City is a leading market in China's leather industry, enjoying high popularity and influence both at home and abroad.

Haining Leather City, China's leading leather industry in Haining, is leading the leather industry in China, exploring the future development mode of the professional market, the pformation and upgrading of leather industry, the fashion of leather fur products, and so on.

After the leather city has developed to a certain stage, the leather city processing zone has been established, and a production platform has been set up for the small and medium-sized enterprises. After the first phase of leather city opening, the two phase of the market has been launched, the main fur clothing and leather shoes have been realized, and the extension of the industrial chain has been realized. After the two phase has gradually matured, the three stage of the brand fashion center has been launched, laying the groundwork for further upgrading the leather industry.

Based on the mature market in Haining, we build Tong Er Bao Haining leather city to expand the Northeast market.

Keywords scale winning {page_break}

Specialization plate scale

Meeting the needs of diversified buyers and sellers in a certain product area

The future consumption characteristics are changing from physical demand to cultural demand, from general demand to personalized demand, from single demand to diversified demand, from perceptual consumption to rational consumption.

This requires continuous segmentation of the market. On the one hand, the specialized sector that accommodates a certain product category will be developed to a large scale to meet the diversified needs of buyers and consumers in a certain product area.

The opening of Guangdong Huidong Yin Ji international shoe city represents the new era of Huidong shoe industry entering "Chinese women's shoes to see Huidong and Huidong women's shoes in silver base".

The development and expansion of Huidong's finished shoes trading zone has directly led to the leap from quantitative change to qualitative change. A large number of well-known shoemaking companies in Huidong have gradually replaced the previous single shoe industry distribution, all kinds of new products are gathered, and all kinds of purchasing products are available. The silver base shoe area has formed the Guangdong Guangdong Women's shoes distributing center, which is undoubtedly the biggest positive for buyers.

Huidong Yin Ji international shoe city has become a bridge and hub between shoemaking manufacturers and distributors. It has gradually formed a new pattern of "pre store and post factory", and the three have strong combination and positive interaction. An international one-stop purchasing platform has been gradually improved.

The Tianhong clothing city in Changshu has vigorously adjusted and optimized the interior of the garment city for a year, enriching a large number of strength merchants.

At the same time, we should boldly innovate in market channel development, market brand promotion and management supporting services, and establish the core competitiveness of Tianhong's "low wholesale price and win the market".

Tianhong has been upgraded in terms of business capacity, market channel development, business philosophy, brand share and business strength.

Through the wholesale operation of a single brand, the pformation of the brand into a multi brand wholesale, and the registration of independent brands, the development of the form of joining agents, so as to achieve the upgrading of the market management strength, from extensive management to fine 0 management, thus ensuring the continuous competitiveness of rainbow in the market.

network marketing

Keywords group buying

New mode of online shopping

Group buying website explosion triggered growth group buying craze

For people who are keen on online shopping, the most attractive way of shopping in recent times is probably not just Taobao, pat C2C websites, nor is they buying products from abroad through various forum groups.

The group buying model copied from the US group buying website GroupOn has undoubtedly led to the discovery of a huge gold mine by domestic Internet practitioners.

But at present, the proportion of clothing and clothing products in domestic group buying websites is not very large. Mainly in the way of cooperation with product providers, the main brands sold are Lining, Ecco, NIKE and other well-known brands with relatively high product standardization.

In addition, the "matching network" built on its own website is a special website to introduce clothing matching skills and knowledge before setting up group buying business.

Because of its large number of fixed users, group buying is a branch business of the website, and its operation is very optimistic.

Another group buying mode that has to be mentioned is luxury group buying website.

Jiapin net and show group learn from the most successful brand merchandise group buying mode Gilt.com in the US, and actively fill gaps in the high-end commodity group buying market in China.

GUCCI new silk scarves, Longchamp zero purses, VivienneWestwood wool scarf scarves and other high-end consumer goods can be found in promotional activities.

However, once these luxury goods are linked to such cheap words as "discount" and "group buying", their quantity can only be regarded as expensive high-end products.

Bringing the international high-end fashion products to the e-commerce market which originally labeled "low price" labels, catering to the increasingly fragmented e-commerce market and the increasingly accurate positioning of the commercial customers.

It is too early to say that expensive big cards on the page can let consumers buy.

Generally speaking, the number of domestic group buying websites is increasing. In the short term, the explosive growth of the group makes the group buying market appear homogenized, vicious competition at the bottom price, and lack of relevant laws and regulations, which makes consumers deceived and other negative reports.

Many industry experts and experts have expressed a consistent view of the future development of domestic group buying websites: the group buying market will soon come to the reshuffle, and the number of group buying websites that will eventually survive will not be many, or even only one digits.

Because among a large number of group buying websites, a few websites with good reputation or high-quality resources will occupy more than 80% group buying consumers. These websites will become bigger and bigger, while other websites can only welcome the closing result.

Keywords branding

Positioning and personality development

Grass roots sellers scale and regularized development to breed new network brand

With the promotion of online shopping consumers' psychological expectation of commodity quality and the recognition of "Amoy brand", netizens have begun to pition from "price consumption" to "quality consumption" in the past, and the requirements for product quality are more severe.

Taobao's "small business" mode is gradually changing along with the growing maturity of e-commerce market and increasingly fierce competition.

Instead, it is the rapid rise of online brands.

Those who rush to the platform at the beginning of their creation and sell one piece are just one. Even the "shrimp and crabs" will be able to salvage gold too much.

When the e-commerce mode is becoming more and more mature, the competition between the shops is more and more severe. How to stand out in the competition, many online shopkeepers start to seek breakthroughs in their business thinking.

Lemon green tea, crack and silk, Justyle, Osa, Miss Morton and so on, a group of "self-made" grass roots sellers, from C to B gradually change, "evolution", not only owns their own brand culture, design team, factory and the same competitive strength as offline brands, also understands the survival rule in the network world.

Product quality, new design speed, after-sale service, and corporate culture are gradually becoming more formal and scale oriented.

The big sellers of online stores are the first batch of trial participants at the beginning of the development of China's e-commerce market. When they become stronger and stronger, they have no experience and lessons to be learned. The puzzles or problems encountered in their development can only be constantly explored and tried.

As an e-commerce platform for the public, Taobao provides an unprecedented platform for free development for businesses. It also provides consumers with an opportunity to objectively evaluate the products, giving reference to all buyers.

Smart businesses can turn it into a word-of-mouth effect that no advertising can match, and get the most authentic and timely customer feedback through evaluation. This is undoubtedly the most valuable for the improvement and further development of an enterprise.

On the contrary, opportunism is nothing more than "suicide" for those Internet brands who have worked hard to achieve a certain scale.

Every business operator must think clearly about how to defend it.

Network brand is the result of the evolution of e-commerce market, and survival of the fittest is natural.

Evolution is bound to eliminate a large number of forms that are not suited to the market environment. Those left behind, the increasingly prosperous strong ones, will bring us more powerful genes that can be inherited from generation to generation.

The pursuit and persistence of product quality is one of their powerful genes.

Keywords financing {page_break}

New round of capital boom

The B2C market concentrates heavily on attracting venture capital.

In the first half of 2010, there were 27 investments in China's B2C industry, of which 20 investments disclosed the amount of investment. The total investment amount was as high as 287 million US dollars, which is close to half of the total investment amount in 4 years in 2006~2009.

Industry experts believe that before 2008, the leading enterprises in China's e-commerce industry are still spending money on the market, that is, to seize market share through low profit margins. At this time, financing can not meet the requirements of investors or that large-scale financing is not cost-effective.

This round of economic crisis which started in 2007 accelerated the pformation of China's industry and ripened the e-commerce industry in China.

By 2010, it has entered the "growth period" of the industry. At this time, some high quality e-commerce enterprises have grown to a certain inflection point of economies of scale, and profit margins have begun to rise, and financing is appropriate at that time.

However, compared with traditional retail channels, the Internet market has not yet been able to shake its status for the time being.

At present, China's online retail industry accounts for only 3% of the total retail sales of social goods, compared with 10% of the developed countries.

A longitudinal comparative analysis of the financing of B2C enterprises is made. The total amount of financing of B2C enterprises in the first three quarters of 2010 is almost equal to the sum of the total amount of financing in the past three years. Therefore, the B2C enterprise financing has already been a precursor of quantitative breakthrough.

This is only the prelude to the high tide of B2C enterprise financing, the domestic retail pattern is beginning to change, the online retailing begins at the beginning of the rapid development, and it is not a mature time to concentrate.

The real outbreak period of B2C enterprise financing may not start until the second half of next year, and it will have a sustained high 1~2 year. This will be the beginning of the re division of profits.