Christmas Day Is Near &Nbsp; Xun City Children'S Clothing Is "Threatening".

500 yuan. Down Jackets 300 yuan jeans and 200 yuan leather shoes, don't think this is a high-end adult. clothing These are children's clothes for five or six year olds. Recently, I visited a number of shopping malls and stores in the city, and found that children's products in Jiujiang.市場高價化、貴族化趨勢明顯，但仍有許多家長自愿被“劫”，追捧那些昂貴的。

Recently, I visited the children's clothing counters and children's clothing stores of several large shopping malls in downtown area, and found that the price of brand children's clothing is not lower than that of adults. Most of the cotton padded clothes are priced at 200~600 yuan, down garments are 300~700 yuan, and trousers are 100~300 yuan.

In a brand children's clothing store beside the maternal and child health care center, I saw the author choosing, "how many clothes do you buy?" asked a salesperson. When I learned that I wanted to buy a 5 year old boy's coat, she enthusiastically recommended a down jacket for me. I see that this dress is well made, lively and powerful. But the price tag really surprised people -- 568 yuan. "Why is it so expensive?" I asked. "We are environmentally-friendly materials, adding bamboo charcoal fiber ingredients, absolutely not to hurt children's skin, and we are brand clothing, product quality and production process are the best." The salesperson said so.

Ms. Wang, who is choosing children's clothing, says that every time she buys clothes for her children, she has a headache. The quality of the cheap is not enough, and the price of the brand is too high.

Don't let children wear tomorrow's clothes.

The author also found a strange phenomenon, in addition to the price can be compared with adult clothing, children's clothing is becoming more and more adult in style. I found in many children's clothing shops that many children's clothing style is simply a pocket version of adult clothing: ultra short Mini woolen skirt, tights, long tube boots. The store manager told the author, "children's clothes are adults pick, they often choose according to their own aesthetic."

According to the phenomenon that children dress is becoming more and more like "little adults", people miss Zhang thinks that children who wear these adult clothes are very "model", and children are also very proud to bring them out.

Psychologists say that letting children wear too much adult clothes can easily obscure the boundaries between children and adults and help children to become precocious. Precocious dressing will make children pay too much attention to their appearance and affect their perception of beauty. He warned parents that children should not be taught to dress up to attract others' attention.

Parents should get out of the misunderstanding of consumption

It is understood that the reasons for the high price of children's clothing are mainly determined by styles and fabrics. Children's clothes have many styles and many patterns. They look very bright. In order to attract customers, manufacturers spend a lot of money on the design of children's clothing. Children's clothes have high requirements for fabrics, and they also increase the cost of clothing.

"Even if the price is higher, people are willing to buy it. Everyone knows that the family structure is 421, and every child is the treasure of the family. Mr. Ye, a distributor engaged in children's clothing business for many years, has pointed out the important reason why the price of children's clothing is high. He told me that in the current market situation, the retail price of medium and top grade children's clothing is usually 3~4 times the ex factory price. "In terms of children's clothing, dealers generally have to add 30% to the factory price, and dealers at all levels are overweight on the basis of the upper level, and then add 30% to the retail outlet." Mr. Ye also believes that all kinds of shopping malls and various rental fees are also behind the scenes of children's clothing prices.