"New Health" Leads China'S Footwear Industry To Start A New Long March

At the beginning of the new year January 20th, everything is new.

When we greeted the opening of the 12th Five-Year year with songs and laughter, we looked back at 2010. There were too many feelings: in 2010, China's footwear industry encountered unprecedented challenges, appreciation of the renminbi and production costs.

In 2010, China's leather industry went through the ups and downs.

In 2011, we ushered in a year full of opportunities and challenges.

In 2011, the first year of China's implementation of the 12th Five-Year plan, energy conservation and emission reduction and digitalization became the two bright spot in the development of footwear industry in the 12th Five-Year plan.

Energy saving and emission reduction means that the concept of low carbon and new health-care will be integrated into the development of footwear industry, reflecting the characteristics of the times.

In 2011, China's footwear industry will be determined to break through the adverse factors such as price rise of raw materials, labor force price rise, blade profit, follow suit and homogenization. It is determined and passionate, seize the opportunity, seek truth from facts, keep pace with the times and follow the path of new health.

In 2011, the "science and technology is the first productive force" argument once again encouraged the footwear industry in China to become rotten to the marrow, creating more colorful shoes, health shoes, massage shoes, magnetic therapy shoes, body shaping shoes and other functional shoes. Comfortable, healthy and fashionable shoes together create a new trend and promote the consumption of footwear industry.

In 2011, science and technology once again became the soul of leading and promoting the development of the industry.

In 2011, the idea of "new health" will lead the Chinese shoe industry to start a new Long March and begin to "walk a thousand miles, start with a single step", and create a new future for China's footwear industry with the spirit of perseverance and perseverance.

In 2011, China's footwear industry will achieve three improvements: first, tannery cleaner production technology embodies system integration technology innovation; two, pollution control technology is advancing by leaps and bounds; three, we should make full use of raw material resources and develop high value-added products.

In 2011, China's footwear industry began to shift gradually from the eastern coastal areas to the central, Midwest and western regions.

Coastal areas will pform to design, information and marketing centers, and production will shift to the central and western regions, and gradually form a new pattern of industrial linkage, extension and interaction.

In 2011, there will be "Matthew effect" which is stronger and weaker in China's footwear industry. Enterprises above Designated Size will further increase. With the help of market, brand and capital operation, large scale enterprise groups with strong strength will be formed, leading the direction of industry and becoming the mainstay of shoe industry development.

The tiger returns to the old year.

The grand plan of the 12th Five-Year plan has been painted, and the horn of China's shoe industry has been buting.

Let us join hands and cherish the entrepreneurial ideals of "health, innovation, integration and win-win". We will work together to win the brilliant poetry of China's footwear industry.