In 2010, The Overall Cost Of Shoemaking In Wenzhou Increased By 20%&Nbsp; Shoe Enterprises Launched Rescue Operations.

January 20th Wenzhou shoe leather industry association statistics show that by the rising labor costs and land resource constraints, the overall cost of shoe making in Wenzhou rose by about 20% in 2010.

As "China Shoes Capital", Wenzhou

The footwear industry in Wenzhou shows a tendency of mass migration.

Rising costs

The continuous rise in production costs, endless anti-dumping and international

"The development space of Wenzhou has been narrowing day by day, and the living conditions of enterprises are far behind."

Zhou Dewen, President of Wenzhou SME Development Association, believes that this is a major reason for the rapid reduction in the number of shoe enterprises in Wenzhou.

Statistics show that the price of industrial land in Wenzhou has risen to a high level of 2 million yuan / mu, and the cost of raw materials and labor has increased. The profit margins of Wenzhou footwear industry have been further squeezed, making the days of the small and medium-sized shoe enterprises in the capital chain more difficult.

The Wenzhou Municipal Economic and Trade Commission has conducted a survey of 15521 small and medium-sized enterprises in 31 industrial towns and development zones. The results show that the total number of stoppages, half stoppages and failures accounted for 8.1% of the total surveyed, of which 1/3 were shoe companies.

Perhaps it is to see the needs of small and medium-sized enterprises in Wenzhou, the central and western regions have launched the "zero land price" investment policy, which undoubtedly has great attraction for Wenzhou shoe enterprises.

In June last year, ye founded his shoe factory in Wenzhou for 14 years and moved to a shoe making industrial park in Bishan, Chongqing.

"There are many factories run by Wenzhou people in this park, including a complete set of industrial chains, such as shoe materials, soles, shoes lines and packaging, which are almost the same as Wenzhou, but the scale is not that big."

Ye Jianguo said.

At first, the Wenzhou shoe industry moved to the central and western parts of the country mostly small and medium-sized enterprises. Since last year, large enterprises have joined the team.

Not long ago, several well-known shoe makers such as Kangnai, BELLE and Dongyi went to build factories in Suzhou, Anhui. Some export dependent enterprises even moved factories abroad to avoid trade frictions.

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Difficulties in pformation and upgrading

Relocation is also compelling. For many shoe companies in Wenzhou, pformation and upgrading are too difficult.

Wenzhou's existing more than 2000 shoe enterprises, which can be described as good or bad, have more than 10 independent brands and sales networks.

In the middle and low end shoe factories, Louqiao and Shuang Yu, the manager of Dehui shoe company, told reporters that they had six or seven sets of abrasives, 3 production lines and more than 70 workers, with an annual output value of 20 million yuan.

At present, a set of abrasives is about 60 thousand yuan, with an assembly line of about 800 thousand yuan.

If we calculate the average profit of 8% of the footwear industry, if we go to the high-end, the cost of updating the optical equipment will double, exceeding the net profit of the shoe factory for one year.

R & D has always been the weakness of Wenzhou's small and medium-sized shoe enterprises.

"A high-end shoe manufacturer in Cangnan has failed in the past two years due to the lack of a good version of the design, plus the problem of management."

Ma said, "bigger and stronger, of course, there are temptations, but SMEs can only stabilize steadily, because" can not afford to lose. "

Facing all kinds of uncertain risks, the enthusiasm of pformation and upgrading of small and medium-sized shoe enterprises in Wenzhou has been suppressed.

The head of a shoe factory in Longwan district said that the factory made eight or nine hundred thousand pairs of shoes in one year and sold them to distributors everywhere, so that they could not sell any more. The enterprises did not have the financial strength of pformation and upgrading. They were also considering moving to the central and Western regions.

Curb Industrial Hollowing up

Zhou Dewen believes that the massive relocation of Wenzhou footwear industry is obviously very unfavorable to the overall development of Wenzhou's economy. It is very likely that there will be a phenomenon of "hollow industry".

To curb the spread of the hollowing trend of "China Shoes Capital" and save the footwear industry in Wenzhou, local scale enterprises are playing a leading role in the industry.

A few days ago, AOKANG introduced a set of advanced foreign equipment, and plans to develop a "volume customization" production mode to improve the added value of products.

Kangnai, red dragonfly and other enterprises that have completed their own brand building and set up marketing networks are also concentrating on enhancing brand influence and increasing R & D input to get rid of the constraints of low-end products.

At the same time, these big enterprises have also increased the outsourcing of processing links, allowing small and medium-sized enterprises to enter the industrial chain of large enterprises, so as to give full play to the advantages of specialized production and support SMEs to tide over difficulties.

"The design ability accumulated by the Wenzhou shoe industry chain is incomparable in other places in a short time."

Optimists say that the sharp decline in Wenzhou shoe industry is not a bad thing, but the trend of small and medium enterprises will continue to decrease, which is the market rule of survival of the fittest.

At the same time, in the eyes of Wenzhou's politicians, the shoe industry has been given more symbolic meaning.

In their view, this is the traditional light industry in Wenzhou, which is labor-intensive. If the industry can succeed in pformation and upgrading, Wenzhou's economy will really break through.

The local government is making every effort to build a famous brand of leather shoes in Wenzhou, so as to achieve strong alliance and big belt.

A series of revitalization industrial policies promulgated by the Wenzhou municipal government include creating regional brand names for Wenzhou leather shoes, combining strong forces with small ones.

According to the regulations, all enterprises that will get the name brand products above the provincial level in Zhejiang will play the brand of "Wenzhou (International) shoes capital".