Fashion Micro-Blog Also Boosts Luxury Products.
Big luxury goods are almost all in micro-blog.
Louis Vuitton
Nanning stores opened today. Tonight, we see the island of dreams in Nanning! This is the forty-seventh micro-blog that LV has launched since it opened Sina micro-blog in October 15, 2010.
So far, Louis Weedon has more than 40 thousand fans.
In May 2010, ZARA has more than 75 thousand fans, and many brands such as L'OREAL and Estee Lauder have entered micro-blog family.
Most of the micro-blog content released by these brands is
New pattern
Product introduction, brand history popularization, advertising film shooting and other brand dynamics, such as a new limited edition shoe, or which star wears its home's beautiful shirt, even if you do not buy magazines, you can get a taste of tide cards and tide people's every move.
Such a direct interaction with consumers or potential consumers has been favored by brands.
This new media marketing method also shows the world that the digital revolution of luxury goods has come quietly.
Today you
micro-blog
Did you?
"The first thing to do is to play micro-blog because I can make friends with many fashion circles here. I often exchange fashion information with my friends in Hongkong. At that time I played High very much, and later I thought I could open a micro-blog for shopping mall."
Cui Cui, a fashion editor, told reporters.
Now, more and more people are accustomed to using micro-blog platform to understand and release the latest information.
Matching, even if it's raining outside the window, someone will upload a rain gear that makes you feel tempted, so that you can't help asking her where can I buy it? After Louis Weedon registered with the official micro-blog account, Hong Huang immediately posted another micro-blog: "commonly known as" Ai Wei "also has official Sina micro-blog!" and Louis Weedon responded quickly, "thanks to Hong Huang's attention and forwarding!" this feeling is completely different from the picture full of Logo on the plane. So if one day it concerns you and sends a "good night" smiling face before you go to bed, do not be surprised. Actually, this "cold noodle card" made up of Logo also has its cute and naughty side. You can often see the avant-garde posters, the side faces of a star at a very private party, an interesting topic, and a wonderful set of you.
How can such a sense of affinity be followed by people who are in a rush? Nowadays, no one doubts that people who use micro-blog are just chasing people. "Are you micro-blog today?" "we saw micro-blog!" has gradually become a sign of communication among people.
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In this era of information explosion, luxury brands are also trying to break through the mass of information and attract the public's attention.
Since 2009, the "weave knitted neck" has become popular among fashion people. Such a small blog that can only publish 140 words at a time is like a virus, and it grows and splits crazily with any blog or forum.
In 2010, the most sensitive high-end business of fashion began to pay attention to micro-blog, uncovered its marketing platform and quickly used it to share information, release fashion information and interact with consumers one by one, so that fashion designers could also experience an intuitionistic and high-speed way of sharing information.
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