Du Yuzhou: Looking Forward To A Better Life For The People

The leaders of the State Sports General Administration, the China Federation of Commerce and the Chinese chain industry association, led by CITIC Bank, China Merchants Bank, Xingye Bank, Shengjing bank, Beijing rural commercial bank and other relevant government, industry and financial institutions, and hundreds of partners, such as NBA, Adidas, Nike, Lining, Wilson, Pathfinder, and Kang Jian Ye, are well-known at home and abroad. They have come together to discuss the future plan of China's sports retail industry. We all have highly recognized the development mode of Gome sports and are willing to strongly support Gome sports development. I believe that through cooperation, we can better open up the market and achieve win-win results.

The leaders of the State Sports General Administration, the China Federation of Commerce and the China Association of chain stores have fully affirmed the call of Gome to respond to the national call for stimulating domestic demand, establishing national brands and enhancing international competitiveness, providing the masses with high quality and low price sports products and derivative services, and making positive efforts by enterprises to improve the popularity of sports. They also highly praised Gome sports as a corporate citizen's sense of social responsibility, and indicated that they would always pay attention to the growth and development of the new sports retail mode of Gome sports, and actively support the new path and mode of the development of the retail industry of physical and mental products.

Huang Xiuhong, President of Gome holdings investment group, made a keynote speech, detailedly describing who is the sport of Gome.

When it comes to "Gome", many people will soon think of Gome. Gome sports is just another effort made by Gome to invest in China's retail business.

Gome sports is responsible for integrating and optimizing the resources and structure of sports retail industry, expanding sports retail market, stimulating consumption of sports products, and better meeting the needs of consumers.

Gome sports will uphold the business philosophy of "small profits but quick turnover, people without me, people being superior to me, new venture", optimizing the industrial supply chain, improving the efficiency of manufacturers, and benefiting consumers.

In Gome's many years of operation, this business concept has been recognized by suppliers, and the recognition of consumers has been a great success in the market.

Relying on the mature development mode of Gome's retail industry, Gome sports will rapidly develop into a large professional chain enterprise with the same influence as Gome.

This is the exploration and innovation of Gome sports business model.

Everyone agrees with Chinese sports.

Then, what is the current situation of China's sports retail market? According to the market research data, many sports brands have withdrawn from the shopping mall due to the continuous growth of sales cost and commercial rentals, the fewer sports brands in the high-end shopping malls, and the brand manufacturers turn to set up exclusive stores to seek the market, while the single brand stores have relatively high rents and personnel costs, and the cost load can only be pferred directly to consumers.

At the same time, this mode causes the dispersion of commodity sales to increase, and consumers' comparison and option decrease, and indirectly increase.

Gome sports will strive to solve the above drawbacks.

Gome sports positioning is: chain professional comprehensive hypermarket, the introduction of all categories, multi brand products, sports professional theme series display, self built professional sales team, experiential and consultative marketing mode, to create a healthy lifestyle for consumers.

Gome sports will take brand building as the first priority and become the best platform for manufacturers to display their brand image and enhance sales through the way of reducing rents, professional marketing, optimizing supply chain and brand integration.

In terms of implementation, Gome sports will strive to establish a mutually beneficial and win-win sales platform.

Through nearly a year's practice summary, Gome sports determined the development thought is: with the factory "deep cooperation, joint marketing, CO marketing, CO molding brand".

First of all, Gome sports will establish a sales platform based on the chain store operation mode, while maintaining the supply and marketing cooperative relationship, so that the resources of both sides can be highly integrated, and the supply and marketing links of both sides can be optimized, so as to make the supply and demand sides control the market more effectively and reduce the cost.

At the same time, the chain mode supports the image display and the promotion of the products to the maximum extent, and helps producers to publicize the brand image and enterprise idea in the special area and counters.

While displaying goods and selling products, it fully demonstrates the characteristics, advantages and strength of the manufacturers. This form is based on normal cooperation, while achieving sales, it also plays the role of exclusive stores, reduces the pressure of single and high cost of the exclusive stores, and increases comparability, which can stimulate consumers' interest in buying and increase consumer's understanding and confidence in the brand.

From experience, the cost of this special area or special store is less than that of the store, and the cost and the cost of operation are enormous.

{page_break}

Gome has implemented inventory and sales data sharing with the manufacturers on the ERP platform, making the factory instantly understand the sales dynamics and inventory of the stores, which effectively solved the problem of untimely, unsynchronized sales, and inventory, out of stock and unsalable sales information among manufacturers, so that manufacturers could more effectively grasp data synchronized with merchants, close to the market and improve the accuracy of decision-making. This management mode will also be used in the future development of Gome sports.

Gome sports has opened two stores in Beijing, and has verified the correctness of this model in practice.

In the next 5 years, Gome sports plan will set up hundreds of large stores in the whole country. The products will cover all sports and outdoor themes, and form a multi-channel collaborative sales mode which integrates large retail chain stores, specialty stores and e-commerce. It will create a highly competitive sales scale and bring win-win prospects for multi partners.

Gome sports has fully communicated with manufacturers and suppliers through this brand strategy conference, and hopes to promote the establishment of a new sports retail industry model, promote the development of China's sporting goods retail chain industry, and enhance the international competitiveness of China's retail industry.

Gome Sports General Manager Li Yan released the overall expansion plan and brand promotion plan in 2011. "Gome sports will use event marketing, member promotion, event participation and organization to provide value-added channels for the combination of professional brand and consumer experience.

At the same time, Gome sports online shopping mall and directory direct mail will soon be synchronized on-line operation, providing a more convenient shopping channel and service experience for the large number of members of Gome's existing retail channels and a wider range of Internet users.