Hinur: Meticulous Management To Improve The Quality Of Stores

Men's formal dress

The competition pattern of the industry has stabilized. The company relies on its own advantages to dig the development direction of the three or four line market. The middle and low level men's clothing industry in the company belongs to the earliest and more mature subdivision industry in various fields of clothing, and the competition pattern is stabilized now.

First tier cities are fiercely competitive and are dominated by foreign brands, for example.

Such as the world's influence, strong competitiveness in the high-end market, and some domestic brands do well in the second tier market, for example.

And so on.

Many domestic men's wear brands such as

And so on mainly seize the two or three and four line market.

Generally speaking, we describe the characteristics of the middle and low level men's clothing industry in China as follows:

(1) brand structure is stable.

domestic

With the development of the industry to this stage, the brand enterprises have become stronger for the non brand enterprises, and the share of the brand groups will continue to improve. However, the competition is mainly reflected in the competition among the enterprises with brand effect.

The long-term development of brand is closely related to its brand strategy and brand operation capability.

(2) the operation of the major brands has their advantages and their development is relatively stable.

Because of the competition among brands, competition is fierce.

The operation of the major brands has their own advantages and development is relatively stable.

If there is a breakthrough in the brand operation ability and a clear brand strategy at the stage, the brand will become stronger and stronger and become the ultimate strong brand, experiencing a higher level of rapid development.

(3) distributors' resources are basically divided clearly.

As the industry has already gone through the stage of rapid expansion to seize the market, distributors' resources in each district are basically divided up, and at the same time, they are faced with a better growing leisure wear and so on.