"Live" Terminal Is The Winning Factor Of Clothing Brand And Consumer Game.

Terminal is

In addition to quantity, what does the terminal need? The so-called terminal must be able to generate enough sales, maintain brand image, and communicate with customers.

In a word, the "living" terminal can play the role of "winning".

What is a "living" terminal? The most basic criterion is to be able to move sales, which enables potential buyers to feel the temptation of products at the terminal, thereby creating impulse to buy.

The maintenance of terminal needs people of heart.

A good terminal should not only have beautiful decoration and proper display, but also the key of "terminal software".

It can not be imagined that a shop assistant with poor quality, bad attitude and unknowing business can arouse customers' desire to buy, even if the terminal is well arranged and moving again.

Success has never been without a cause.

Successful brands spend a lot of manpower and resources every year to conduct nationwide training tours to shop managers and shop assistants at the terminal, such as introduction to enterprises and product performance, feature introduction, how to respond to customer queries, how to put products, what products to introduce touch, and which products to introduce the appearance, are very specific and practical.

Mysterious customers and other forms of monitoring are also essential.

International brands usually use the "mysterious customers" way of unannounced visits. They can truly understand the attitudes and behaviors of line retailers who do not meet the professional requirements and brand image without being aware of them, such as lack of courtesy, indifference to customers and improper sales skills.

The soft terminal should also include a reasonable combination of all terminal hardware, because the combination can produce the effect of simple hardware addition and no effect.

When operating terminal, enterprises must take the terminal as a system to consider.

From the far end of the terminal to the near checking in the store, it is convenient for the customer to feel the way out of the product, and how to greet the salesperson with the customer.

Winning the terminal is not just a decisive battle for the number of terminals, but a comprehensive contest between the number and quality of terminals. Only the "living" terminal is the key element for the enterprise to win the competition.