CHIC2011 Preheating Industry "12Th Five-Year"

2011 is "

In the past five years of development, garment enterprises have paid more attention to brand building and business mode innovation than before. CHIC also encourages enterprises to gradually recognize and try "

With the continuous development of the domestic exhibitors, CHIC is also gradually adjusting and improving the access threshold of the brand. The sponsor of the CHIC said that the most important thing for CHIC now is whether the brand positioning and style are in line with the trend of the fashion market and whether it can become the "blue ocean" of the market. Of course, all these prerequisites are that the quality of the clothing must be excellent. No matter from the product itself, or the details of the company profile, website, Handbook, etc., it can convey a confidence and determination to do fine and strong.

This year, not only the enthusiasm of exhibitors has been rising, but also a notable feature is the large number of new brands emerging, occupying 60% of the total number of entries. It is estimated that 40% of the new brands will be on the spot at the final exhibition.

So, while helping the old brand and supporting the new brand, it is one of the important duties of CHIC to discover and exploit potential brands with a strong eye.

Ningbo's GXG brand was first unknown in 2008. It is still an unknown brand. CHIC is optimistic about its development potential. Therefore, boldly introduced, aroused enthusiastic response, and effective brand promotion strategy. Only two years later, GXG has achieved a visible market share and brand awareness.

CHIC organizer responsible person revealed that at present, the whole market is showing a trend towards younger development. Brands that can meet this trend will be more easily absorbed and promoted by CHIC. In addition, children's wear has developed rapidly in recent years, but children's clothing that can make people refreshing is scarce. Once these brands appear, they will become the highlight of the market.

In order to further integrate the apparel industry chain and bring into play the polymerization effect of CHIC, CHIC2011 redesigns the designer's gallery. The organizers invite the national costume designers to build "stage", display design, and promote cooperation, and work together to enhance the competitiveness of the industry.

If the exhibitors are the God of CHIC, the audience is undoubtedly the God of God. CHIC has always attached great importance to the reception work of "professional audience".

In 2011, the organizing committee will organize a group of dealers by professional teams, and actively communicate with distributors in the process of CHIC investment, and get the market demand in advance.

In addition, on the basis of continuing to organize the "China clothing business forum" and "China Fashion Buyer forum", we invite experts from the industry to analyze the market, preach and teach, and experts will also personally take the group of dealers to visit the exhibition hall, analyze the major brands for dealers, and form an interactive exchange.

CHIC organizers stressed that in the field of commercial department stores, CHIC will continue to enhance penetration.

In recent years, as shopping mall and large shopping malls have become the new battleground for clothing brand distribution channels, CHIC organizers will strongly invite relevant responsible persons to come to the exhibition to create a favorable place for the brand to occupy the new landmark advantage.

At the same time, the sponsor will also expand the range of invitations from buyers at home and abroad. The forward-looking vision will make preparations for the Chinese style development of the buyer.

On the basis of local characteristics, CHIC2011 also spares no effort in raising international standards and enhancing international visibility.

In 2011, CHIC will further introduce international brands and invite more overseas media to promote and publicize.

From the change of CHIC concept and the direction of innovation, we can clearly see the demand for the development of the garment industry.

Since its magnificent debut in 1993, CHIC has been positioning its business platform, fashion platform and communication platform.

With the development of network and communication technology and the further maturation of the clothing market, the exhibition has become a window to display the brand strength, display new products and promote brand culture. Franchisees and agents look at the exhibitors from a more objective, comprehensive and calm perspective. The purpose of the exhibition is to judge the brand's style stability, growth, business philosophy and enterprise style.

In recent years, CHIC has been building a world-class, most influential and spreading brand fashion show, developing a highly specialized service brand, and constantly absorbing new elements, adopting new thinking and trying new initiatives.

Over the past two years, a series of highly anticipated cross border attempts such as designer corridors and clothing areas have aroused strong resonance among the industry, which is leading the industry to focus on improving soft power and developing it in the direction of cultural creativity as the core competitiveness. As Chen Dapeng, executive vice president of the China clothing association, said, when the clothing industry has become a cultural industry, creative industries and high-tech industries, the clothing industry has really become stronger.