How Does "Love Shrimp" Succeed?
Yoshida Masao, a small Japanese businessman, still does not earn a lot of money in the morning. Piece of money Life is very hard. Once, he went abroad. Visit family In the bazaar, a fisherman sells a shrimps, which are not for people to eat, but for ornamental purposes. .
Yoshida Masao looked at these shrimps very much.
The pair of shrimp, who had been raised in stone piles, lived very leisurely in stone gaps.
In order to sell his product, the fisherman seriously told Yoshida Masao the story of this shrimp.
Originally these shrimps lived in the south of Japan. They used to live in pairs at the same time since they were young. When they grew up, they could not get out of the stones, so they spent their whole life there.
Fisherman
According to the characteristics of this type of shrimp, after fishing, they are placed in a slightly processed stone seam, placed in pairs of water and slightly decorated, then sold as appreciative animals, and can be exchanged for a few dollars.
Yoshida Masao is a man of management vision. He accidentally grasps the message of shrimp, which immediately leads to association.
This kind of shrimp is gentle and lovely. It can be appreciated by people and can play their same spirit.
In other words, this pair of small shrimps can live in a stone's life for a lifetime.
If we do more proper processing and decoration, it will become a promising commodity.
Yoshida Masao could not attend to his relatives, and hurried back to Tokyo to begin the business of commodity management.
After some planning and design, he opened a wedding gift shop in Tokyo to sell this kind of shrimp.
The well designed prawn souvenir is made of a small and exquisite glass box, which is placed in the artificial dummy stone mountain. It becomes the "house" of the small prawn, and then decorating some underwater plants, which is filled with fresh water, and the shrimp live very comfortably in the "stone house".
The whole souvenir looks very elegant.
Yoshida Masao put a short note on every souvenir, depicting the prawn's experience from the beginning to the end, and drawing the true desire of the newly married couple. Even a lot of old wives saw this kind of pet with profound beauty and lovely appearance. They also bought one for appreciation and remembrance. Sungda Masao won the battle. This product became the best selling souvenir in Tokyo. According to market demand, he soon opened branches in various districts of Tokyo and other cities in Japan, and business is still thriving. In just a few years, Yoshida Masao was already in great demand.
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