China International Clothing And Accessories Fair Brings About Changes In Business Thinking

Throughout the domestic consumer market, all kinds of "channel is king" and "terminal is king" argument is clampant.

Indeed, the diversification of market terminals caused by the development of multiple business models has become one of the bottlenecks in the development of brand and retail enterprises.

Channel change has long been latent, and the future trend may be difficult to decide.

CHIC2011 China clothing dealer wealth forum will once again bring the passion and sparkle of thought collision to many fashion dealer elites.

In the past 2010, the pain of financial crisis is fading away. A new round of economic recovery has brought new vitality and adjustment to China's garment industry, which will inevitably shake the traditional terminal marketing mode.

International brands have been stepping up their efforts to direct their businesses, such as Zegna and RalphLauren, which have recovered the right of agency in the Chinese market very early. Versace and FENDI both indicated that there were only direct outlets in the country. In July 2010, Bruberry took over 50 of the 108 million shops in China.

At the same time, the trend of accelerating the trend of domestic front-line brand to direct battalion is also aggressive.

Domestic market recognition of second tier or potential brands still needs to be expanded. In the face of such sudden changes, where should the large agent groups of garment terminals go?

This China clothing dealer wealth forum, based on the practical line, will continue to deduce the role of weathervane in Chinese clothing business thinking and concept based on the theory and the essence of the case.

The whole forum has been carefully prepared by the organizers, with tight links and substantial content. From macro to micro, from culture to economy, the forum will not deviate from the theme of clothing business and bring new experience to the participants.

The leaders of the China clothing association and Lang Xianping, the famous economist, will conduct a high-level dialogue on the macroeconomic trend and the nature of the industry. The global fashion giant CEO will interpret the Chinese brand and the Chinese market. The famous scholars will put forward their own cultural insights on the Chinese clothing industry. Around the topic of "channel change", the forum will also set up some case full use plates: CEO Zhu Wenxin, the international brand management consultancy, will discuss with the participants 2011 of the ten major business opportunities of China's garment industry.

True love pays and minds converge, so the all-around and multi-layer three-dimensional garment terminal business mode is at the top of the 2011 China clothing business forum. It will also become a summit meeting between strength class and industry elite.

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In last year's CHIC2010, the buyer's forum with "buyer in China" as the theme is a highlight.

Although many fashion people are no stranger to the concept of "buyer", the buyer's forum has officially landed the international fashion market in China for the first time.

The CHIC2011 China clothing buyer forum will continue to serve high-end clothing dealers, but the theme will be from "buyers in China" to "buyers into China". From this change, we can see that after the popularity of new ways of thinking in the past year and the real trials of water from buyers of various enterprises and distributors, the buyer mode is no longer an empty theory for Chinese clothing terminals.

Next we have to do is to explore the development trend of the "buyer mode" in the domestic apparel market, and guide the dealer industry to respond to the changes in the terminal mode, and innovate the business operation mode of the industry.

With the rise of brand enterprise direct and trusteeship mode, brand agents as the dominant mode of clothing industry have been gradually downhill, and more emphasis has been placed on the "planning capabilities of commodities" in the sales link.

So some people say that buyers have given goods second lives.

Regarding this, the Chinese clothing distribution retailers Joint Conference Secretariat related personage said: analyzes Japan nearly 20 years of clothing development history, it is easy to find that 15 years ago the Japanese clothing terminal is similar to the present China, but the Japanese traditional clothing terminal mode (direct, agent, trusteeship) has been on the decline.

At present, the sales situation of shopping malls and large garment enterprises in Japan has been declining, and the best seller is the buyer's integrated store, and the sales mode that they define as F building (relying on the urban commercial space of the subway station) is popular, taking the lead in the vigorous development after the financial crisis.

Taking neighbors as a guide and measuring the future, it is a period of pformation from "manufacturing" to "market". Originally, it is a low value-added production led by manufacturing. Now it is changing to the high added value of retail terminals. The emergence of Chinese buyers has already had some soil.

But in the face of China's special industrial environment, can foreign mature buyer's integrated store mode achieve seamless connection?

Subject to the constraints of the operation mode and business environment of the domestic market, we have to act as a "buyer" under the agency mode.

That is to combine the existing terminal mode, draw the essence of the international fashion terminal mode, and innovate our industry terminal thinking.

In this forum, the organizers will invite the Waseda University, Japan, as a research and assistance agency, and invite professors from the University and experts of Yao Xiaoyun, Chen Peng, Zhang Yan, Shao Ligang and Zhou, who have overseas buyer experience and domestic market experience, to explain the scene with the help of CHIC2011's present excellent brand, and to carry out an in-depth analysis on the basis of the actual combat effect according to the actual combat effect.

In the case of agents buying, how to choose products that are suitable for the market and fit for their own sales, which is the most important concern of local agents?

This forum will intercept the essence of the overseas buyer mode such as accurate ordering, product tracking, commodity planning, information feedback, and timely analysis of data. Combined with the main market terminal modes such as the domestic clothing agency and trusteeship mode, we should innovate the buying mode closer to the domestic market, and realize the innovative thinking of "buyers integrating into China".