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Shoe Enterprise Marketing Strategy Reference: Create A Reason For Customers To Buy.

2011/1/24 15:39:00 85

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Marketing Promotion Of Shoe Enterprises

Marketing

The highest level is to make sales redundant.

-- Philip Kotler

As a matter of fact, this is also a height pursued by our marketers. However, few of them have achieved it.

In our pursuit of this height, we can do all we can.

Location

There is no need to make strategies, refine 4P and public relations, but the result is that marketing is becoming more and more complicated, but we are far away from consumers.

Poke up layers of theory and

Idea

The key to our success in marketing is the fact that the reason you buy your customers is not enough.

So the ultimate job of our marketer is to give customers a reason to buy you.

Your reason is more convincing or more competitive than others. Customers choose you, otherwise they will be rivals.

In this era of close proximity to customers, the reasons you can provide can directly hit the customers' key points, which will determine how far your business can go.

Some companies are making a fool of themselves, but the customers are in a muddle. Finally, the customer smiles away from you.

Why? Because you didn't hit the customer's "key" because you didn't have deep communication with customers, because you didn't know what the customers really wanted, but they were satisfied with the so-called "advantages" of the product.

To put it simply is "narcissism", then you can enjoy yourself.

If so, the reason you give the customer is the reason for taking it for granted rather than the customer's thinking, and naturally it is difficult to persuade the customer.

I think we can do two things: first, find the reason that can persuade customers to buy; two, we should seriously spread this reason to our customers.

Since this reason is the essence of marketing, it will not be so easily found by us.

So what should we do? It's very simple -- listen more, speak less and ask questions frequently.

In this way, you can have a comprehensive grasp of customer needs and find a breakthrough to achieve a hit.

When you find this specific reason, you can take care of it and tell it to the customer sincerely, and more customers of the same type.

In this process, two aspects are hard to grasp.

One is the real concerns of customers and the easy way of communication. First, customers' concerns are different under different circumstances.

This requires our very strong insight and discovery ability.

In the process of marketing, as long as you find this reason that can lead customers' nose and pass it to customers in an appropriate way, you will think that marketing is actually very simple.

Perseverance, you will also become a marketing master.