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Experts: How Should The Adidas Of Shoe Enterprises Adjust The Shanzhai Road?

2011/1/24 15:35:00 66

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According to media related information, recently, CCTV set up 5 sets of relay NBA regular games, but after the game, it was not the game itself that attracted widespread attention, but stood in the prominent position on the sidelines.

The card is quite like Adidas's LOGO and 5 huge Chinese characters, "China's ADI king".

The king of Adidas once again made a big name for himself by means of the "viral" spread of the Internet.

Very similar to Adiads.

Adivon

The slogan is "everything can be changed", and its inverted triangle LOGO has already sold billions of dollars.

However, for the shoe enterprise Adi Wang's move, the domestic

Marketing

Duan Chuanmin, an expert and chairman of China marketing resources online, believes that the publicity and sales of Adi Wang has had a good response, but later it may lead to the negative impact of consumers being deceived, which is not good for the long-term development of enterprises.

It is a way out for Chinese enterprises to imitate international enterprises, but it is not a permanent solution.

At present, the supervision of Shanzhai enterprises in China is vacant, while foreign countries have certain control over their business models.

So, how should the ADI king, who is based on the cottage identity in the shoe market, how to make the fruit? The general manager of Fu Lai brand marketing consultant Lou Xiangpeng believes that we must have a vision and a right time to live.

He pointed out that to build Shanzhai, we must first have vision and do something wrong.

What is done is that Shanzhai enterprises do not necessarily follow big brands, but they must be large products.

In addition to accommodating the first brand, there will be two to three leading brands. This is the chance for Shanzhai to improve its fruit.

Something is wrong, that is, there is a big brand that does not follow.

Second, the time is right.

The reason why some companies want to be Shanzhai is that their timing is very important because they are not strong enough and want to take a chance to get a ride.

Earlier, it was not clear whether the goal of the ride was to succeed or to commit suicide. The risk was great.

The best time to start is market education, which is just beginning to be harvested.