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Fast Fashion Giant WE Landed In China &Nbsp, Attracting Fashion Trends.

2011/1/25 9:03:00 109

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Fast fashion

Tycoon

High profile announces landing in China

Fashion stars help new stores open

At the beginning of the new year, WE, a fast fashion giant named H&M and ZARA, announced its visit to China and opened three large flagship stores in the mainland at the same time.

WE opened its first flagship store in Bailian Shimao International Plaza, Nanjing East Road, Shanghai in January 20th, according to an introduction to Shanghai.

Flagship store

It is the largest flagship store in Asia, with an area of 2000 square meters. After that, WE unveiled itself at the Tianyi Plaza in Ningbo and the large flagship store in the grand shopping mall of Guanyin Bridge in Chongqing.

The speed of WE landing in China surprised the industry.

As one of the most successful fast fashion brands in the world, WE is headquartered in Utrecht, Holland, and belongs to Holland Logo fashion group. The group has several well-known fashion wholesales and retail companies, including O 'Neill, Beldona, Setpoint and Waalwear Men & Kids.

WE was first established in 1917, and put forward the concept of "fast fashion" in 1962. After that, WE repositioned its brand image and quickly occupied the European casual wear market and made remarkable achievements in overseas markets.

Nowadays, WE has become the fashion vane of young people all over the world.

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WE adheres to the fashion line and parity line. The product range includes men's wear, women's wear, children's wear, cowboy series and accessories. Its products are fashionable, rich in variety, and of high quality.

Compared with the old rivals ZARA and H&M in the world, it is truly a century old enterprise.

Because of this, people call WE the "originator" of fast fashion industry.

WE has nearly 300 young and stylish professional designers, and has maintained cooperation with many famous international design studios. They are shuttling to fashion shows in Milan, New York, Paris, Tokyo and so on, and instantly launch fashionable fashion products with a high fashion sense. The speed is fast and shocking, and the fastest one is only 15 days from design to special counters.

WE is committed to inspiring people to form their own dressing style. Its series of garments can be freely matched and suitable for many occasions.

WE terminal stores are not only shopping places, but also a warm home for consumers to understand the latest fashion information and relaxed leisure.

It is reported that the headquarters of WE Greater China is located in Shanghai, and the Asia Pacific procurement center is located in Hongkong.