A "Sky High" Label "Suggested Retail Price"

Tang Rongrong, a resident of the evergreen garden, went to Wu Jiashan in January 9th this year. He arranged to buy a pair of sneakers for his children. He saw a style on the market of the ice shoes store on the market of Wujiashan, and the suggested retail price marked on the shoes was 728 yuan.

The waiter said, "this recommendation". retail price "It is the national unified price set by the manufacturer. All retailers on weekdays must sell it at this price. Now the shop is selling new year promotions, which can be sold at 50 percent off to 360 yuan. Tang is still a bit expensive, after a bargain, the waiter said: "look at you sincerely want to buy, earn a road toll, sell it to you, forget it, the price is 200 yuan."

I thought I had bought a bargain, but the child only wore it for two days. The shoes had serious degumming and skin peeling. She thinks so expensive shoes, how can it be said that the bad will be broken? Therefore, the evergreen industry and Commerce Office reflects the request for rights protection.

After consulting the store's purchase notes, the businessmen found that the shoes were produced in a factory in Wenling, Zhejiang, and were regular products. The sign on the shoe says the suggested retail price is 728 yuan. But the actual purchase price is only 36 yuan.

Suggested retail price is large.

The author found that clothing, footwear, department stores and so on in large department stores, supermarkets and stores. commodity On the signs, the suggested retail price and the national unified retail price can be seen everywhere, and the actual selling price of the dealer is often far below the suggested price and the unified price. Some even have a discount of seventy percent off.

According to Meng Qingdong, who has made many years of clothing business in Wu Jiashan, the suggested retail price is actually the highest price. A good brand of clothing is generally priced at 2-4 discount according to the price, which is relatively reliable for consumers. However, some small garment factories recklessly raise the proposed retail price, which is purely for retailers to gain more profit margins. They want to expand sales through psychological warfare with consumers. In order to make their products sell at an early date, some manufacturers intend to make the proposed retail price "profitable", so that the sellers are willing to choose products with larger profit margins, and in the actual sales, they will "reduce prices", which will give customers the impression that the price of the products is really low, so as to increase the sales volume. But in fact, the proposed retail price is very large, some of which are five or six times the actual selling price, and some even larger. Even if the seller sells the goods at a reduced price, it will not affect their profits at all.

According to the provisions of China's "Prohibition of price fraud", it is illegal to label the high recommended retail price. The commerce and industry department reminds consumers that when shopping, they must "sell goods more than three houses" and consume rationally, so they should not be bewildered by the "cheap" scam.

The price is 728 yuan, and the price is 36 yuan. The author found that the majority business Take the "suggested retail price" to flicker consumers. Yesterday, consumer Tang Rongrong in the mediation of the industry and Commerce Department, took back 200 yuan refund payment, said: "I can not believe the proposed retail price."