The "Legal" Status Of The High-End Fake Foreign Card In China'S Footwear Industry

The foreign brands of English trademarks and price tags of tens of thousands of dollars are all made of Chinese products, which are designed locally, locally designed, produced locally and sold locally. Behind the high-end fake foreign card is a gray industrial chain that has acquired legal loopholes.

　　
You will produce nothing from a factory in a small county town. Design, no brand, no special Is it costumes for asking for one hundred or two hundred yuan? Maybe most people will not.

　　
However, if you put all these labels on the clothes and put them in the high-end display windows in the mall, there will be a beautiful spotlight and a gentle sales girl telling you that this is a high-end brand with a history of 100 years. Even if the price tag is on the list, it will attract many people to stop.

　　
In fact, in the China's clothing industry and footwear industry So the story of sparrows changing into phoenix is staged every day.

　　
"WILO", "MILIDIP", "FAILIHU", "WEMONB", "WNZCIN", "QPINUB", like this, even people who do not know how to spell English brands are everywhere in the shopping malls. man's section Especially many. However, perhaps few consumers know that these are actually local brands which have no foreign genes at all. They can only sell one hundred or two hundred yuan before they can enter the shopping mall. "Many are the same, the shoe industry also has, but no clothing industry." Jin Bei, the Propaganda Department of the group, told the "China made news" reporter, they heard so much about such things. She told reporters a few brands, including a famous sports brand with a high market share, "claiming to be a brand name, but it is totally operated by domestic companies without any pedigree."

　　
Wang Hailong, the propaganda minister of the group, reluctantly told the China made press that there are too many brands, and even those in the industry are hard to identify which brand is genuine and which is counterfeit. "This is not only a deception to consumers, but also a damage to the development of local brands."

　　
A typical sample?

　　
In 2001, MARK FAIRWHALE Yao goes to China.

　　
    MARK FAIRWHALE mark Hua Fei The glory of the family, a fashion brand named after the deep sea.

　　
The above descriptions are all famous. Menswear brand Mark Ed Faye The official website. In the eyes of a large number of consumers, this is a source of Brand name 。

　　
Recently, the zhongzhongyou department store is working on it. Mark Ed Faye The sales promotion activities were crowded with people at the scene of the event. The Chinese classics news reporter interviewed several consumers randomly. None of the 5 consumers interviewed had classified Mark Ed Faye as a Chinese brand. Two thought Mark Ed Faye was a brand, while the other 3 thought it was "European and American". Faced with reporters' questioning, the staff seemed to be uncertain, and told reporters "the bar".

　　
Such a foreign brand name, similar to "landing China", "Mark Ed Faye family" and other description, it is easy to feel that this is a historical foreign brand.

　　
This is far from the truth. In fact, this is a hundred percent original Chinese brand.

　　
And its " Mark Ed Faye family In fact, it comes from its English name. MARK CHEUNG Art director. In fact, is the Chinese art director known as Zhang Zhaoda a Chinese or a foreigner? What did Mark Ed Faye do? Mark Ed Faye's reply to the "China made classics" completely avoided the question of Zhang Zhaoda's Nationality: Mr. Zhang Chao Da, the artistic director of Mark Ed Faye brand, is the "dream maker" of the entire Mark Ed Faye family. He created many excellent product series by his personal guidance, and his creative talents can be found in his works. Mark Ed Faye family The brands are embodied in ready-made garments.

　　
Such an answer seems to be understood that Zhang Zhaoda did not really design specifically for Mark Ed Faye's clothing, but merely "guidance".

　　
The reporter learned from other sources that Zhang Zhaoda is a real Chinese designer, but only a Chinese designer. MARK CHEUNG The name of the Mark Ed Faye family is so trance that people think they are foreign designers.

　　
Such an attitude makes reporters feel that Mark Ed Faye has avoided the identity of his Chinese brand. In the "China made news" reporter first call. Mark Ed Faye On the other hand, a staff member of its brand control department told reporters without hesitation that Mark Ed Faye was "Chinese brand", and when the reporter called the brand promotion department, the question of "Mark Ed Faye brand is Chinese brand or European and American brand" asked the staff member to say "can not answer" because it can not be casually answered by a special person. Finally, a written reply to the reporter said: Mark Ed Faye brand is originated from Chinese style original fashion brand.

　　
The reason why manufacturers avoid such propaganda is the cause of consumers' delusion.

　　
On the website of the Municipal Administration for Industry and commerce, the reporter inquired that the shareholder of the registered Mark Ed Faye (Commerce) Co., Ltd. was a Hong Kong Investment Company Limited. In fact, the company did not engage in the design and production of Mark Ed Faye's clothing. According to the written reply from Mark Ed Faye, it was Mark Ed Faye's company and considered more strategic investment in the market.

　　
This situation is somewhat similar to that of many "insiders" who do not engage in specific businesses and hang on a foreign name.

　　
It seems that from the blood, Mark Ed Faye is not not only a brand, but also a European brand.

　　
For some consumers who read brand shopping, the blood relationship of brands is especially important. For another part of the consumers who focus on quality, the quality of products is even more important.

　　
But the high-end and fashionable Mark Ed Faye seems to have done nothing in these two aspects. For example, in January 25, 2010, the industrial and commercial bureau of the city and Commerce released some reports on the sale of cashmere and wool products, and Mark Ed Faye's name appeared in the "blacklist" of substandard products. Mark Ed Faye explained that there was a discrepancy between the actual composition and the label, and the 12.8% polyester fiber was mislabeled as acrylic. In fact, this is not the first time. According to the "China Times" report, in November 2006, the Bureau of quality and industry supervision of the city and the city found that the decomposed aromatic amine exceeded the standard in a casual trousers of JEANS's menswear.

　　
However, with the unique marketing method, Mark Ed Faye has undoubtedly achieved great success in the market. For example, in November 2010, only its official flagship store opened a record of more than ten million transactions per day.

　　
Secret chain of profiteering industry

　　
What caused these fake foreign cards? Who has gained the benefits from these fake foreign cards? What kind of interest chain is this?

　　
A boss who has been in the garment industry for many years told the China national classics news reporter that there are numerous brands like this. In general, the operation of brands is carried out by several people, and the first step of operation is to find an agency to register a shell company in or abroad.

　　
On the 14 day, China made news reporters contacted a company like this. The reporter, who is a registered consultant of the company, made a telephone call to the Edward enterprise management consulting company, a subordinate company under the times international business company. This is a company that specializes in the registration of the company.

　　
Reporters learned that the company registered on behalf of a company, only 6-8 working days, the cost of RMB 3000 yuan, which also includes the successful registration of the company a year to pay the cost of the government 550 yuan. The company staff told reporters that the applicant only needed to provide the company name and a bank account number, and the account can also be contacted by the company through video.

　　
As for the registered capital of the company, the staff told reporters that the minimum registered capital of the company is 10000 Hong Kong dollars, and the money does not really need to be provided. The applicant only needs to provide 1/1000 of the stamp duty, that is, the minimum need to provide HK $10.

　　
The staff member also told reporters that the advantages of the company were very large. The most important thing is that the business scope of the registered company is very extensive. For example, the registration of a foreign trade company has almost all its business scope.

　　
She also told reporters that most of the applicants who applied through their companies were shell companies. For brand operation, business like this has more than 100 orders per month. In this way, the first generation registered company on the fake foreign trade chain can earn about 200000 in one month.

　　
This "experienced worker" also specially urged reporters to pay attention to matters, and must not directly produce in the mainland when the company was registered, because the company did not have the right to operate on the spot in the mainland, but its conversion was also very convenient. As long as we could find a processing factory to authorize the production of commodities, we could even register another enterprise in the mainland, so that we could authorize ourselves to produce. "Just do what I say and assure you that you have no problem. It's perfectly legal."

　　
After completing the shell company, the second step is to find an enterprise in the mainland for production authorization, as the staff mentioned above.

　　
It is understood that most of such processing enterprises are concentrated in the areas such as China, Hong Kong and China, but this is the lowest cost performance ratio in the whole industrial chain. For example, a set of fake Western suits can sell up to 10000 yuan in the mall, but the price paid to the processing plant is only one hundred or two hundred yuan per set. And these factories bear the heaviest and most important processing links.

　　
In the production process, brand packaging is also in progress. It is understood that such packaging mainly includes making stories according to English trademarks, promoting brand promotion, holding press conferences, looking for celebrity endorsements, and inviting famous designers to be high-profile and brighter. In this part, some brands will cooperate with advertising agencies, and advertising companies will get corresponding rewards. While stars and designers can get the appearance fee, and some high-profile designers are actually not related to the production of the products. They only appear on every important occasion according to the cooperation agreement.

　　
The third step is to promote the market. After the brand has a reputation, invest in the capital and set up a boutique store in the busy streets. The main brand is high-end image, and then rely on "foreign brands" to enter the high-end shopping malls.

　　
Wang Hailong told the "China made news" reporter, compared to the real local brands, shopping malls are more interested in these fake foreign cards. At present, about 90% of the shopping malls do not charge for admission to the brand, but take advantage of the sales method. Nowadays, because many consumers have the mentality of blindly worshipping the ocean, and at the same time, they do not discriminate the brand, this makes the fake brand sell better than the genuine local brand, and the shopping mall also gains more benefits. Wang Hailong said that the sales volume of shopping malls is generally more than 10%, while a set of fake foreign suits can be sold to tens of thousands of yuan, so the shopping mall has a huge profit.

　　
Those who sell the fake foreign brands can benefit from those behind the scenes commodities. Undoubtedly, this is the winner of the most profitable profits in the industry chain. Some brands operate "successful leaders", and even rely on their growing influence to start selling products to foreign markets and earn more profits.

　　
Paradoxical "legal" status

　　
What departments should supervise such obvious deception? The result of the survey surprised the reporter, but no department could manage it.

　　
On the 14 day, the China made news reporter called the 12315 complaints hotline of the General Administration of industry and commerce, and the staff told reporters that the way to authorize domestic production through overseas registration companies was perfectly legal. As long as they registered trademarks abroad, it was a real foreign brand without having to design, produce and sell them abroad. As for other issues, it should be supervised by the relevant departments of the trademark registration office, not the Chinese business sector.

　　
Later, the "China made news" reporter interviewed Liu Ming, a partner lawyer of the law firm. He pointed out that there are many such phenomena, not only clothing, shoes and caps, but also investment companies. But the law has no alternative to these companies. They are drilling loopholes in the law.

　　
Liu Ming lawyer introduces, at present in some places such as Europe, America, etc., according to local regulations, the threshold of registered company is low, very simple. For example, in some places, one dollar can register a company. This has provided convenience for many people to go out to register the shell company, and their main business activities are completed in China, so the company registered the local department to have little supervision on it.

　　
"These companies are very dangerous." Liu Ming lawyers pointed out that these fake foreign brands have been suspected of false propaganda, which is not honest to consumers, while some empty shells are suspected of fraud, causing huge economic losses to many domestic companies.

　　
"To avoid this situation, we can only rely on consumers to improve their screening ability." But Liu Ming also pointed out that such a number of fake foreign cards is numerous. It is very difficult for consumers to discriminate, and the most important thing is to quit the mentality of "Chongyang" and "Rename". Do not blindly follow.

　　
Wang Hailong also pointed out that at present, shopping malls are more willing to accept fake foreign cards than local brands. Only if consumers change their consumption concept first, can they change their selection criteria and stop the entry of fake foreign cards. If consumers and shopping malls resist each other, "I believe that the so-called fake foreign brands will be less and less."