Xie Fangming: Cotton Spinning Enterprises Need Four Points To Deal With Three Special Orders.
In order to deal with some "small, exquisite, high"
Order
Xie Fangming suggested
Fabric
Enterprises do well in the following aspects:
R & D: actively carry out research on consumer market, strengthen
market
The collection of research and fashion trend information, the development of a more comprehensive new product development plan, the establishment of a sound product development process, from the flower design and performance of the product, efforts to enhance the market orientation of new product development, enhance the core competitiveness of products, create higher value-added and profits.
Technology application: we should focus on research and development of innovative technology and new materials, and strengthen research on technology, especially post finishing technology, so as to meet the needs of high-end market by developing high value-added textile products.
Equipment is equipped with adequate number of proofing machines, establishing experimental workshops, speeding up proofing and improving the ability to respond quickly to the market.
Talent development: pay attention to the building of the team of innovation system, absorb professional and design talents, enhance the team's independent innovation ability and comprehensive design ability through professional meetings and related training, establish a better talent selection, performance appraisal and reward system, improve the enthusiasm of researchers, and promote the innovation process of product development.
This also includes the establishment of skilled workers to adapt to the needs of fast, small batch and multiple varieties.
Terminal market: enterprises should increase the comprehensive research on the terminal market, such as customer base and brand style, and make more professional subdivision on the basis of combining the end use, make clear promotion plan, pay attention to the promotion and publicity of product image, ensure the quality of products, strengthen communication and service with customers, and enhance the visibility of products.
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