Jewelry Companies Need To Further Deepen Their Long-Term Plan To Cooperate With Garment Brands.

Before making this album, we planned many topics and didn't think of it. Ornaments Until a friend who was interested in CHIC read several newspapers, he was surprised to ask why we never pay attention to the jewelry business. Then suddenly realized that we unconsciously drew a frame for the costumes.

The brand of jewelry is really in sight. Every year, CHIC is reported as a group. Jewelry Exhibition The museum will become a successful example to be described and corroborated. In a few years, how the CHIC jewelry brand developed from several small booths to one exhibition area and then developed into a pavilion's growth history, we are paying attention every year.

But when it comes to reporting individuals brand At that time, the jewelry brand suddenly became much more distant. After remorse, we were also thinking about whether it was our own picture frame, or clothing and accessories as the two category brand. There were always some faint taste of gentlemen's friends. Although they could appear in the same exhibition, they could also wear on one person at the same time.

So, this time we interviewed the jewelry business, and we added a question: is there a long-term plan to strengthen close cooperation with the clothing brand?

Finally, some of the jewelry companies answered, let us be more or less disappointed, almost every enterprise has expressed the future must strengthen cooperation with the clothing brand, that's all, without too much description and prospect, this sentence seems like a slogan. Perhaps the operators' plans for the future of the brand don't want to be disclosed to the public too early. If so, we applaud.

This time, an interview with the jewelry companies can only say that the industry has a preliminary understanding. For example, China's existing jewelry industry is mostly represented by international brands. However, in the mode of brand management and operation, the operators' thinking and ideas have already had a relatively mature business operation mode, which has long been rid of the marginal impression of "small companies" in many of the population a few years ago. Moreover, the concern of these agents on the development of the domestic jewelry industry is beyond our imagination.

They will pay close attention to the trend of Chinese ornaments design talents, and will pay attention to the changes in the consumption mentality, the consumption awareness and the consumption concept of the Chinese ornaments, and will also pay attention to the growing state of the "Chinese ornaments".

Just like a visiting operator said: the agent international brand is not to want to make its own brand, and like the clothing brand entrepreneur, they also aspire to own their own brand, but this step can not blindly walk out, the jewelry market is not as good as the speed of the development of the clothing market. At this stage, it is necessary to act as an out of the blue mentality to represent the international jewelry brand, and through the international jewelry creative design concept and style and mature brand culture, to infect the Chinese people's recognition and demand for jewelry.

The "native" Chinese ornaments are not at all. The Chinese jewelry brands that participate in CHIC will not lose the international brand at least from the momentum. Although the problems faced by the jewelry enterprises should be more than the faster development of garment enterprises from the design talent to the terminal management mechanism, this is also admitted by many operators. But they can be objective, calm and confident about their own, brand and even the future of the industry, which is worth pondering over by many garment enterprises in turn.

There is a jewelry operator said, clothing enterprises than jewelry enterprises, jewelry enterprises in the development of multi industry plan, must be prudent and prudent, especially can not be considered that made a jewelry brand, can create a clothing brand, but now clothing enterprises don't say that create a jewelry brand is nothing to say, that is, real estate, high-tech seems to also can be readily accepted, admire and admire......

Many industries, or single brands, do not have to admire or compete. In order to truly achieve the ultimate goal of "sustainable development" and cautiously and cautiously take the next step in the boundless and boundless atmosphere, the scale of this retractable freedom is entirely absolute and can not be duplicated between entrepreneurs.