Home >

Outdoor Footwear Brand Camel 2011 Autumn New Product Order Will Be Successfully Concluded.

2011/1/26 15:03:00 262

??? 日本語 Fran?ais English 中文

The clapping of the applause continued for a long time, emitting a wave of hot air in the cold winter.

The spacious conference hall is already full of high rosters. Over 100 agents and distributors from all over the country are listening attentively to the 2011 annual marketing work report from the marketing center, Ma De Feng, vice president, and talking with Mr. Zhang Congming, chairman of Mingwei company, about the development and bright future of camel's youth outdoors equipment.

This is "

camel

Autumn 2011 new products

Order-placing meeting

Marketing

A scene of the summit.

It conveys the following message: under the correct thinking of vice chairman Zhang Congming, chairman of the board of directors and the marketing center, Ma De Feng, the camel brand's journey in 2011 is bound to give strength. With the expectation of camel children's outdoor equipment, the national branches and terminals will be consistent with the head office, creating a new brilliance of camels and creating camel brand's top position in the youth outdoor industry.

Camel 2011 autumn new product fair Summit

In January 5th, with the successful completion of the new ordering work in the autumn of 2011, the "camel autumn autumn new product fair" Marketing Summit also came to a successful conclusion.

This is a conference of confidence prospects. A conference on communication promotion is also an adjustment conference. After a close dialogue with the market elites, the camel brand is full of power, and it breaks out the strongest voice of China's youth outdoor industry.

"Peak" is more than enough to reach its peak.

The "peak line - Camel autumn 2011 new product order meeting" means the new pattern of the camel brand in 2011. It aims to boost the brand new peak by combining the strength of the head office, branch company and terminal team through the promotion of all-round brand.

2010 is a year for camel young outdoors equipment.

In 2010, camel children's outdoor equipment brand showed its strength and strength, and built up terminal channels. At a surprising speed, it opened up new territories, and set up camps in major shopping malls throughout the country. At the same time, camel brand played a decisive role in China's youth outdoor industry.

With the rapid development of this year, camels are recognized not only by the terminal market, but also by outstanding Chinese brands.

On the first summit of China's children's shoes industry held in December 2010, camels went all the way to win the high vote and was voted the ten largest brand of Chinese children's shoes. With the excellent performance of camel brand, chairman Zhang Congming was honored as "the 2010 annual figure of Chinese children's shoes".

{page_break}

In 2011, camel young outdoors equipment was "frontline" for a year.

In 2011, camel young outdoor equipment will be enterprising, dare to take the industry first, display with abundant strength, fight the youth outdoor industry through more abundant resources integration and more robust brand operation, and strive to create a camel brand brand.

Chairman Zhang Congming made a brilliant speech at the meeting

In 2011, it was also a year of camel's outdoor equipment brand "peak".

Camel young outdoors equipment has been concentrating on making progress, thinking and making progress. It has always been strict with its international brand and wants to become an international brand of China's youth outdoor industry.

Camels now have the conditions and strength to navigate the outdoor conditions of young people under the current situation that camel brands are developing vigorously.

In line with international brands, leading industry brand, camel "peak" not only, and strive to go up, will surely reach the peak.

Overall control, full profit

At the meeting, the Deputy General of Ma De Feng, the marketing center, discussed the management of the camel branch with the participants in the view of the operation of the commodity system.

This is followed by the 2010 camel's implementation of the branch and terminal planning operation management.

Ma deputy general pointed out that "terminals, branches and the central part of the company are deeply linked and integrated into one. Therefore, the management of branch companies should have a global awareness. Only a system that can make profit from terminals, branches and head offices is a reasonable and sustainable commodity system."

Marketing Center, Ma De Feng, vice president, for marketing work report

At the same time, Ma also emphasized that when the hardware system is in place, we need to strengthen the management of "people".

Ma deputy general said: "hardware facilities are curable, easy to change in the short term, and human management is soft, belongs to the soft environment construction, requires long-term adherence and excavation, so that the retail profits are built, starting from commodities.

In 2010, the head office made efforts to build a team, and successfully guided the branch to expand from the expansion to the comprehensive operation, and our marketing system also changed from meeting the demand to guiding demand.

This is the demand for camel brand development at this stage, and it is also in line with market rules.

{page_break}

Continuous optimization and breakthrough

At the meeting, camels appeared in the autumn of 2011, with a strong outdoor style and strong sense of fashion.

It is reported that camel in autumn 2011, compared with the past, the color system is continuously optimized, the fabric selection is bold, the category structure is more reasonable, and the product function difference is more obvious.

In the continuation of camel outdoor basic elements, this season camel new products no longer adhere to the simple outdoor form, and turn to the outdoor, fashion, leisure three combination exploration.

Camel 2011 autumn new product order meeting

This new camel product has unique originality in style design and function upgrading. "The outdoor color is the difference between camel's outdoor equipment and other industry brands, and it is also a brand barrier to effectively obstruct competitive products."

However, after analyzing the consumption of consumers and sorting out the feedback information from the market, camel autumn new products will incorporate more colors into their research and development. The products will be more diversified and colourful, effectively get rid of the monotonous visual perception, and then incorporate the elements of fashion and leisure through the implantation of high-tech outdoor shoes and clothing, so that camel young outdoor equipment will be more fashionable and comfortable.

Based on the solid action and enterprising spirit, based on the mature system and the determination of courage, we will take the brand marketing summit as a new opportunity and starting point. Camel young outdoor equipment will take a more resolute step towards the 2011 peak journey and head forward to the summit of the brand.