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    Shoe Enterprises Introduce Information Terminal Management To Break Through The Bottleneck Of Development

    2011/1/27 11:05:00 125

    Brand Management

    In January 27th, in the era of rapid development of information technology, the relationship between enterprise development and information technology is becoming more and more closely related.

    But in the system

    Shoe industry

    In the field, shoe companies which have been operating in traditional form lack advanced production concepts and efficient technical equipment, resulting in low efficiency and unable to gain a firm foothold in the market with strong core competitiveness.

    Therefore,

    Shoe enterprises

    It is necessary to actively complete the construction of informatization so that all the work processes of enterprises can be conducted in an orderly way and guide enterprises to achieve better and faster development.


    Benefits of introducing information terminal management in shoe enterprises


    The so-called information construction refers to the use of modern information technology to support enterprises and enterprises.

    brand

    Management means and process.

    With the rapid development and extensive application of computer technology, network technology and communication technology, information technology has become an important guarantee for enterprises to achieve sustainable development and enhance market competitiveness.


    At present, some advanced footwear industry brands have set up professional sales software in terminal stores, implemented networking, and set up professional data analyst within the company, so that they can timely study and analyze terminal sales data.

    However, there are still some brands and agents who do not complete the basic statistical work of sales data. Some data reports are just furnishings or one of the forms of business processes, and terminal statistical data have not been comprehensively analyzed and studied.


    First of all, it helps enterprises to make the right market decisions quickly.

    There are many characteristics of the acknowledgement industry, such as fast changing fashion trend and relatively short sales cycle. Only by timely and accurately mastering the needs and changing rules of customers can we make quick response and proper adjustment in marketing plan so as to quickly grasp business opportunities, increase turnover speed and reduce losses caused by backlog.


    Second, it helps enterprises to understand the effect of sales plan in time.

    A comprehensive, dynamic and continuous sales plan is the basic guarantee for the successful operation of an enterprise.

    Through the analysis of sales data, we can grasp the implementation of the sales plan in time and find out the problems in the implementation process, so as to provide basis and Countermeasures for improving sales performance and terminal service level.


    Third, help enterprises improve the efficiency of marketing system operation.

    To a certain extent, every link in the process of operation is connected by data management and communication. Lacking the main line of data management, every link of enterprise operation may be like a loose sand.

    Moreover, poor communication of data and information will lead to mismatch of goods and scheduling, which will be harmful to sales.

    {page_break}


     

    How shoe enterprises promote the process of information construction


    "Without information, progress to tens of billions will be out of control."

    Xu Jingnan, chairman of PEAK group, said that the company should make rapid progress, and informatization should be ranked first.

    So how should shoe enterprises take positive measures to push forward the process of informatization construction?


    Shoe enterprises should make a detailed analysis of the overall strategic plan and objectives, formulate reasonable plans for information construction and plan according to the actual operation of enterprises, and clearly identify which areas should focus their investment and energy, and complete every detail of the construction targeted.

    In terms of hardware, footwear enterprises should provide various kinds of information management systems, such as network and communication tools, to meet the requirements of modern enterprise management and operation, so as to improve the efficiency of production and operation activities.

    In terms of software, shoe enterprises should absorb innovative talents of all kinds, and provide support for the information construction of enterprises.

    Specifically, we should attract and retain people with lofty ideals to join the enterprises with good treatment conditions, broad promotion space, and create excellent talent elite teams, so as to establish various institutions related to information construction so as to achieve effective division of labor and management, enhance the sense of responsibility of staff and workers, develop more applicable software products, improve work efficiency, and comprehensively promote the construction of enterprise informatization.


    At the same time, shoe enterprises should enhance their insight into diversified markets, be good at observing market environment and competitive situation, predict the changing trend of industry, and adjust the strategy of information construction in time.

    We should also learn from the successful experience of domestic and foreign enterprises, apply them practically to the information construction of shoe enterprises, and give full play to their initiative in innovation so that shoe enterprises can have core competitiveness.

    Shoe enterprises should start from the unique advantages of information construction, which can improve the success rate of information construction, lay a solid foundation for the next step, and enhance the confidence of the whole enterprise in information construction.

    In addition, the assistance of government agencies and related organizations is also indispensable. Through policy support, technical guidance and other work, it can also accelerate the process of enterprise informatization construction.


    Shoe enterprises must truly attach importance to information production and management, invest in various ways, look at market changes in a global development perspective, keep pace with the times, learn from them, adjust and innovate strategic plans, and work carefully under the guidance of government organizations, so as to get obvious results in the work of information construction and break through the bottleneck of development.

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