Tengbang International Leveraging New Layout Of Gem
Tengbang International (300178, stock bar) (300178) IPO online roadshow was held yesterday. company Chairman Zhong Baisheng said domestic One of the largest sales agents of air passenger pport companies, with the help of the capital market, will vigorously expand high-end non-standard products and pform to integrated business travel service providers, so as to realize the full coverage of business travel service segments, such as air ticket sales, hotel reservation, business travel management and tourism holidays.
As a standardized product, the competition in the air ticket sales market is becoming more intense.
But unlike many agents, tengbang international is a sales agent designated by major airlines at home and abroad.
aviation
The company's direct purchase ensures the ticket supply and price advantage.
At present, the annual sales scale of airline tickets is about 4 billion yuan, with 10 thousand tickets per day, and BSP ticket sales rank second in the country for two consecutive years, ranking first in the Southern China area, and the commission rate is also stable at around 4%.
In addition, tengbang set up an electronic marketing network directly facing consumers' network terminals in 2007.
With the promotion of e-ticket, the e-business website of cocoa West website, flying man network and online shopping B2B has become the most important platform for the company's business.
The amount of airline tickets sold on the Internet jumped from nearly 1 billion 300 million in 2007 to 3 billion yuan in the first three quarters of 2010, accounting for more than 90% of the current sales of air tickets.
According to tengbang international, as of the end of September last year, the company had more than 100 thousand and 300 members of the west of hoh Xi, and signed a cooperation agreement with 706 co sales partners, including 293 group customers. It is expected that this figure will grow to 1000 in 2012.
Market participants pointed out that although tengbang international has already occupied the leading position in the field of air ticket sales, but to truly share the high growth of China's tourism market in the future, it still needs to shift to the integrated business travel service provider.
At present, tengbang international hotel business services account for less than 1% of business revenue.
While the other two major business giants in China, Ctrip and elong accounted for only 50% of agency revenue in 2009.
In the future, tengbang international has broad prospects for development in this field.
Tengbang international also said that in the future, e-commerce platform will be used to expand the existing air ticket agent market outside Southern China, and speed up the development of hotel and tourism agency business.
At the same time, tengbang will also copy the successful experience of the company in Shenzhen through low-cost replication. It plans to establish ten regional marketing service centers in Beijing, Shanghai, Chongqing, Chengdu, Xi'an, Shenyang, Hongkong, Australia, Europe and North America to create a global marketing service system.
Tengbang international will be issued today with a price of 21.9 yuan / share. The fund will be used for expansion and pformation of international business operation center and marketing service center. Among them, the existing call center will be upgraded from 250 seats to 1200 international business operation centers, which will greatly enhance the daily reception capacity and meet the rapid development of market demand.
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