Shoemaker Gome Sports Wants To Create A New O2O Channel Mode

As we all know, 2011 is the first year of Chinese e-commerce "final repair fruit". On the one hand, China's online shopping has entered a rapid growth period. In 2010, China's network shopping is 498 billion. In 2011, it is expected to be less than 200% of the growth level. On the other hand, a batch of old B2C enterprises have been captured, Mcglaughlin, Dangdang successfully listed the Nasdaq, Jingdong business city to obtain $100 million of wind investment, and the red children, VANCL and more than 5 B2C enterprises have won not less than 3000-5000 million dollars of second or third wind investment.

In this context, shoemaker

Objectively speaking, it may not be accurate to comment on Gome sports network. But taking into account the operational strength of Gome in the field of professional chain stores, the uniqueness of the innovative retail channel and commercial platform mode of sports outdoor sporting goods specialization "store" (offline stores + online stores) starts at the beginning of the signing of 369 cooperative brands covering competitive sports, science and technology sports, extreme sports, leisure sports, fashion sports and outdoor products (more than 29 thousand commodity styles), as well as the 10 month online shopping mall online. These factors are very important. You can not enlarge your business imagination and can not lift your industry's expectations.

It is reported that, from participating in the reaction of the "shoe dealers' Gome Sports Brand Strategy Conference and the 2010 Gome sports partners' reply," we are generally optimistic about the brand new "money" Scene -- shoes brand Nike, Adidas, Lining, Puma, Spalding, Pathfinder, Bbu Ryak, Yonex and other brands are highly looking forward to this. They are fully committed to cooperate with shoemaker Gome sports to create a new marketing channel; NBA China and other industry organizations have strong interest in cooperation with Gome sports to cultivate a new business operation channel.

Indeed, the current status of sports outdoor sports products in China is increasingly becoming the bottleneck of brand development and performance growth. The new "O2O" mode created by Gome sports can quickly gather not only the number of big brands and huge products, but also the huge consumption popularity of Chinese B2C business in the spring, so that consumers can truly enjoy the sports experience of Gome.

It is reported that the footwear company Gome sports will set up hundreds of large stores in the next 5 years to build an experience and service platform for consumers, build sales and brand display platforms for manufacturers, and make online and offline "front desk".

From the point of view of the relationship between reform and reform, Gome sports not only rely on Gome's resource advantages, but as an integrator of advantage inheritance and innovation, which is the root of Gome sports's opening up a new chapter of e-commerce in China.