Inventory? Look At Shi Zheng Dan -- The First Selling And Selling Of Domestic Clothing Group

There are more and more markets in the whole country. In the wholesale market, the phenomenon of buying and selling catties is enough to see that there is a hot potato in the stock market, so that the potato will be thrown out at the fastest speed.

As a result, the acquisition and sale of clothing stocks became a successful gold digger after the international financial crisis.

Shi Zhengdan is one of them. He is known as the first selling and selling group of clothing group in China.

In the field of apparel retailing, the term "group goods" is a small concept, which refers to the wholesale sale of goods from the wholesale market.

In the years of polishing Shi Zhengdan, the concept of "group goods" has been given new meaning, and it has played a new value.

In the domestic tail cargo market, a garment group buying and selling industry has been formed. Under the financial crisis, a brand-new channel of "good clothes for the treasury" has been set up rapidly in the industry.

Make inventory brand

In the three km long street on the Qijiang road in Shaxi Town, Zhongshan City, Guangdong Province, after experiencing the peak of the industry, similar sales and stock apparel trade banks have been established.

Most of the shops here are mainly foreign trade stocks, with many stocks and rich varieties.

In May 26, 2005, Zhongshan Shaxi stone industry million clothing trade bank was established, it put forward "clothing inventory product image monopoly", will buy the object positioning for domestic and foreign brand stock clothing.

In the 90s of last century, Shi Zhengdan, less than 20 years old, began in Yunnan.

In the 90s of last century, inventory acquisition was equivalent to "garbage collection". It was a scorn industry, and enterprises did not welcome it.

"Having stock indicates that the sales of the enterprises are not good enough, and the people who see them are unlucky."

From the very beginning, Shi Zheng Dan suffered too much cold shoulder and cold reception, and sometimes even refused to be turned out. The long term discriminatory treatment had once discouraged Shi Zhengdan, should he still insist on doing it? Once, he had strong ideological fluctuations and took part of the funds to invest in garment factories, but interlaced like mountains, whether from the design of clothing panels or business management and market.

One of the things that pleased Shi Zhengdan most was the change in clothing companies' understanding of clothing group purchases and sales.

More and more enterprises realize that the digestion of inventory is actually invigorated the funds of enterprises, so there are more enterprises to take the initiative to come to sell inventory. Some of the executives of clothing enterprises have begun to look at Shi Zhengdan.

Maintain brand image and unify the tail cargo logo.

"T-shirts, denim,", "sweater", "clothes" and other domestic trade clothing and foreign trade clothing are all ours.

But an unavoidable problem in acquiring brand stock is that it is not easy for a brand clothing enterprise to successfully operate a brand. Low price brand clothing will cause consumers to question the brand image. Most of the brand clothing enterprises are worried about the brand image and thus suffer damage.

According to this worry of the brand clothing enterprises, Shi Zhengdan's practice is: after purchasing the brand clothes, the company will tear down the original brand's packaging and trademarks, cut off the tag, the waist card, and hang up the trademark label of "the good clothes of the library," in order to establish a long-term and healthy purchase and sale relationship with the brand enterprise.

However, most of the inventory buying and selling enterprises that rely on the backlog of inventory management by garment enterprises do not have their own brands.

There are two advantages to cutting off the original tag and label, and then putting up the brand of "Kun Yi Liang". On the one hand, enterprises need not worry because the low price products affect the original brand image, and on the other hand, they also enhance the reputation of the stone industry.

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Shi Zhengdan introduced that when finishing the clothing inventory, it will also divide different categories according to the styles and fabrics of the purchased garments, and distribute them to different channels of demand so as to meet the corresponding purchase and sale network.

At present, the purchase and sale of stone products is basically brand clothing. "This is not to say that the backlog of brand enterprises is large, the market is changing rapidly, and a certain inventory is inevitable.

For them, maintaining their own brand of hard work is a top priority, and they are not sold at random.

Shi Zhengdan told reporters that at present, there are nearly 100 garment production enterprises that have cooperative relations with Shi Ye Wan. They are distributed in Zhejiang, Guangdong, Shandong and other places, and they can continuously purchase goods for stone industry.

The sale of goods is bad and time is poor.

"Striving for a good source of goods is a prerequisite for doing this business, but now there are more and more people doing this business, and the competition is fierce. Naturally, the price rises. The clothing manufacturers have raised the purchase price a lot."

When asked about the recent two years of operation, Shi Zhengdan said that before purchasing 1 million yuan of inventory goods, gross profit was 100 thousand yuan or 200 thousand yuan, basically no problem, but now the profits have dropped a lot.

In order to dig gold in Stock clothing, we should also be good at playing "time difference" and "regional difference".

In the final analysis, due to the lag of time, inventory clothing is no longer fashionable in style and fabric, so where is its market?

Shi Zhengdan said: "first of all, we must have a certain understanding of the national market, such as our main target market is located in Yunnan, Guizhou, Sichuan and other places, and also exported to Southeast Asia and other countries.

The market over there is more sensitive to the trend than the coastal areas, so the clothing sold in the past tends to lead the trend.

Shi Zhengdan, for example, received from some enterprises in Guangdong, the original 100 yuan one piece of clothing can be 10 yuan, 15 yuan price to get, when shipped to Yunnan to sell, you can earn considerable difference profit, in the market is still popular.

Moreover, Shi Ye Wan adopts anti season buying and selling strategy, purchases winter and summer clothing in winter, and purchases autumn and winter clothing in summer, regardless of season and product year.

In this way, prices tend to dominate.

"We are fighting" time difference "and" geographical difference ".

Shi Zhengdan said that after purchasing the stock garments, Shi Ye Wan sold large quantities of clothing to all parts of the country on the basis of the accumulated sales network over many years.

His sales network is a customer resource network that has been accumulated over the past more than 10 years and spread all over the world. Now the Internet has been added. Many downstream customers get information from the Internet and gradually become loyal customers of Shi Ye Wan.