The Main Battlefield Of Future Clothing Brand: Industry Enters The Era Of Wan Shop

Guests of this session:

Li Kailuo, an economic research expert in the famous fashion industry

Zheng Chenai, President of Wenzhou clothing trade association

Li Kailuo's view:

1. the overall growth of local brands will depend largely on the two or three line market.

2. the two or three line market of enterprises should adopt different methods according to regional characteristics.

Zheng Chen AI's view:

1. the growth of sales of clothing brands comes mainly from

2. the consumption of the two or three line market has reached the level of high-end brand.

Where is the main battlefield of the future brand? What kind of fashion layout will appear in the two or three line market? An industrial economic research expert, a president of the East Industrial Cluster chamber, gives his own answers respectively.

It is no longer an international brand that attaches importance to the two or three line market. The future of many domestic brands in China is also expected to be in the two or three line market. Their future growth depends largely on the two or three line market.

When UNIQLO put forward 1000 stores in China in the past 10 years, China's clothing industry has entered the era of Wan shop.

To some extent, this is China.

If we take the economic belt as the main distinguishing standard, the Pearl River Delta as the earliest open door will be more affected by Hong Kong and Macao. The two or three line market will prefer the products of leisure and pragmatism. The brand like UNIQLO will have a greater impact on the direction of its market improvement.

The Yangtze River Delta region is the seat of Shanghai, Suzhou Hangzhou and other important cities that are developed by China's fashion industry. Fashion will become an important basis for the development of its two or three line market.

The three northeastern provinces are famous for their national fur market in the northeast tiger. The brand and quality are important killers in the region. The future of the international brand will be affected and impacted by various forms such as agency and entry.

Because of the special historical background, Yun Guichuan and other southwest regions have developed rapidly in recent years. But at the same time, female consumers show more fashion sensitivity than other regions. The overall development of the two or three line market is characterized by diversification.

Due to its special geographical location, the Jing Jing area presents a regressive trend, closer to the formal dress, and more receptive to the big brands and the atmosphere. The two or three line market is partial to the mainstream, traditional and classic.

According to the different characteristics of humanity, life, temperature and climate, the two or three line market of several big plates will have different development characteristics.

Therefore, the layout of enterprises in the whole country should be based on different regional characteristics and adopt different rules.

The development of the two or three tier market, first of all, is the domestic social economy.

From the perspective of the nature of different brands, mass consumer brands may be quicker in the process of entering the two or three tier market, but for provincial capitals and economically developed prefecture level cities, there will be room for survival whether they are international high-end brands, domestic first-line brands or general public brands.

The consumption power of China's two or three tier market has reached this level.

From the perspective of regional development, Chongqing, with Sichuan as its leader and Henan as Zhengzhou's pioneer official, should rely on its economic development potential and the accumulation of regional consumption culture. It should become a fast developing region in the two or three line market.