From Village Girl To Hundreds Of Millions Of "Accessories Queen"

In a short span of twenty years, she has not only completed the work of a village girl with two empty hands to her billionaire sister.

The original intention is only to dress for food and clothing, Zhou Xiaoguang recalls that he has walked for more than 6 hours.

With courage and self-confidence, she let her mother borrow tens of yuan of capital to start the business of "running the wharf".

A girl is much more difficult to go out than the boys, and trains and buses. In order not to delay the time, she often takes the stall to do business in the daytime and drives by car at night.

In the 6 years, Zhou Xiaoguang traveled more than half of China.

Zhou Xiaoguang said that at that time, she took a map of China and walked along the road and railway. There was only one idea in her mind: to live a good life for 5 younger sisters and one younger brother.

After 6 years of breaking the world, Zhou Xiaoguang made 20 thousand yuan.

In the ten year, a pot of gold was recovered. Zhou Xiaoguang, who ran across the six pier of Sanjiang, married Yu Yunxin, a Dongyang embroidery man who sold embroidered style. In 1985,

After marriage, the two men took out all their savings and bought a booth in the first generation of Yiwu's small commodity market.

When selling embroidery patterns in Northeast China, they saw northeast women like to wear flowers and green headwear. Zhou Xiaoguang chose jewelry for women's sensitivity and beauty.

So, when her husband came to Guangdong, she went to Yiwu to practice.

Over the past few years, they bought new houses in the best residential areas in Yiwu, bought shops in downtown Chaoyangmen, and proved that Zhou Xiaoguang's vision was very accurate. Before long, Chaoyangmen became the commercial golden section of Yiwu's downtown area.

When I came out into the world, almost everything I wanted was realized, and the child was born. It seemed that I should stop and rest.

Zhou Xiaoguang's strong character did not change at all.

In July 1995, the couple took up 7 million yuan to invest in the jewelry factory, and there was a famous jewelry production base in Yiwu since then.

Zhou Xiaoguang has his own business.

Develop 100 models daily.

From 1995 to 1998, Xinguang jewelry factory developed at a speed of continuous doubling, and established its own product sales network in the whole country, becoming one of the leading enterprises in the domestic jewelry industry.

Because the industry is "Wang Zhong Wang", Xinguang has to develop more than 100 new products every day, following many enterprises, which has not satisfied Zhou Xiaoguang.

She thought that when others followed quickly, I could run faster.

Zhou Xiaoguang's magnanimity is famous: whenever he returns from abroad, Zhou Xiaoguang will tell his colleagues without reservation to what he sees, hears or even learns.

"A single tree is hard to become a forest."

Zhou Xiaoguang said so.

Jiang Zelin, deputy general manager of state owned enterprises joining Xinguang, was deeply impressed by his meticulous team building: I left the state-owned enterprises for 4 years in the private sector and felt more deeply than 10 years in the state-owned enterprises.

Small jewelry "hot" Hongkong jewelry industry has a characteristic, short cycle, update and fast, without strong design and development capabilities, can not be rooted in the market.

In May 2000, it was a turning point for Zhou Xiaoguang. The ordinary Chinese woman had a real fire at the international jewellery exhibition in Hongkong Convention and Exhibition Center.

More than 70 customers from more than 50 countries in Asia, America and Europe are attracted by her products, 4 booths are crowded with customers, 8 plation is not enough, and 4 are invited temporarily.

Some merchants failed to place orders at the venue, so they had to ask for relevant information and arrive at the Yiwu interview again.

For the first time, Zhou Xiaoguang broke the trend of dominating the jewelry market by people from Korea and Hongkong, and emerged in 226 enterprises in 57 countries and regions.

What made the unnamed shinguang brilliant in the international market? "I was forced out."

Zhou Xiaoguang summed it up in a word.

There are more than 2000 enterprises in the national jewelry industry, of which more than 1000 are concentrated in Yiwu, accounting for about 70% of the country's total output.

As a leading enterprise in Yiwu's jewelry industry, the product is counterfeited immediately, and its price is much lower than that of "Xinguang".

Sometimes new products are forced to shut down after producing only one or two batches.

The domestic jewelry industry's low price, low grade and low quality vicious competition made the industry too early to shrink.

In this case, Zhou Xiaoguang focused on the international market.

In order to understand the requirements and understanding of ornaments in different cultural backgrounds, Zhou Xiaoguang's footsteps almost spread across Asia, Europe and the United States.

On one occasion, just to buy an old product design conception Manual of an old American enterprise, she resolutely pulled out 24 thousand dollars.

Recalling the trip to Hongkong, Zhou Xiaoguang is still full of passion. "I took my first time to take part in the international exhibition with my own products. I got unprecedented success and confidence. I have the ability to put the product into the international market. I not only want to be the first in China, but also to make the brand of China.