New Marketing Of Clothing: Capturing High-Speed Rail And New Business Opportunities In The Community

In 2011, China entered the whole world.

Before entering the high-speed railway era, there is a difference between the first tier cities and the surrounding two or three line cities in terms of fashion standards. There is a difference between the penetration and diffusion of fashion, and this happens in cities and villages. The increasing number of high-speed rail speeds up the distance between the first tier cities and the two or three line cities, as well as the urban and rural areas in fashion.

At the same time, after the big city traffic has entered the era of high congestion, the flow of consumers in the city has become more and more difficult. The regional business circles outside some major business circles have begun to take shape. These regional business circles are convenient for work and convenient for life. Clothing companies originally had to open shops in the core business circle, and now they have to open shops in the regional community commercial centers, in order to better and more convenient service consumers.

Leap forward development of high-speed rail

More than 80 years ago, Yu Dafu once described his experience of taking a train from Hangzhou to Shanghai in his diary: "got on the bus at 10 o'clock, occupied a place in the crowd, and was moved to Shanghai for 14 hours."

In October 26, 2010, when the Shanghai Hangzhou high-speed railway was launched, the first high-speed rail train from Shanghai to Hangzhou arrived in Hangzhou for only 39 minutes.

From the Tangxia of Guangdong to the yellow grass crane, from the water lane to the Huangpu River and the whistle of the high speed railway, the high speed rail network with a wide range of traffic has emerged in the territory of China.

According to the newly revised "medium and long term development plan of China Railway", by 2020, the high-speed rail network will show the trend of "four vertical and four horizontal". The high-speed rail will radiate into many first and second tier cities such as Shenzhen, Kunming, Chongqing, Chengdu, Changsha, Nanchang, Nanjing, Hangzhou, Zhengzhou, Shijiazhuang, Shijiazhuang, Shijiazhuang, convergence, and so on. It can be said that the three major economic regions that will have great influence on China's economy through the ring, the Yangtze River Delta and the Pearl River Delta will truly connect the eastern and western regions.

The role of high-speed rail in stimulating and integrating the garment industry is not only reflected in passenger pport, but also reflects more space for freight pport, quickened the flow of goods and materials, and created conditions for industrial pfer.

The chairman of the Limited by Share Ltd of China Leather City in Haining has told the reporters with a smile that the gratifying changes brought by the high-speed railway: "with the opening of the Shanghai Hangzhou high-speed railway, the intercity traffic time between Haining and Shanghai has been reduced to less than half an hour.

The trend of fashion and convenient traffic attracts millions of Shanghai consumers every year to Haining China Leather City for leisure shopping.

The opening of Wuhan Guangzhou high-speed rail has brought Humen into the "three hour economic circle" of Hubei, Hunan and Guangdong. Humen clothing can directly face 100 million people living in Wuhan between Guangzhou and 15 stations along the line.

In the future, China will form a "four vertical, four horizontal" traffic pattern. Except for a few cities such as Urumqi and Lhasa, all other provincial capitals will be included in the 8 hour pportation network centered on Beijing. China will become a city and Humen clothing can once again face the national market.

Take off with community business

The speed and convenience of the high-speed rail make Zhou Chengjian, chairman of the American bond dress, more confident. The congestion of big cities such as Shanghai and Beijing seems to be a huge business opportunity for Zhou Chengjian. In the high-speed railway era, Hangzhou now has only 45 minutes to Shanghai, but it takes two hours from the east to the west of Shanghai, and two hours to the east of Hangzhou.

It will take only 4 hours for Beijing to go to Shanghai in the future, but it will take 4 hours from the east to the west of Beijing, and the city traffic in the first tier cities will enter the era of congestion, which will bring us opportunities.

It is inevitable that clothing sales have entered the age of community.

Take Beijing as an example, according to the latest data, in 2010, the shopping center opened in Beijing reached 730 thousand square meters, of which 560 thousand of the shopping center belonged to the community type.

With the maturity of the community development, the number and consumption power of the living population are increasing, and the commercial development of the community has reached a new stage.

Traditional shopping centers can no longer meet the needs of consumers, and diversified shopping places will emerge one after another.

In early years, there were already indoor and outdoor shopping centers in Beijing, such as Sanlitun Village and blue harbour. With their successful operation, the large outdoor market outlets also appeared. This type of outlets is usually located in the suburbs with convenient pportation and high speed road, equipped with plenty of ground parking spaces. At the same time, through the combination of tourist attractions, the type of leisure shopping environment can be created.

Love and other domestic clothing brands in the blue port launch the experience hall in the blue harbor, the brand publicity is very beneficial.

In addition, the community type department stores occupy half of the community business.

New world Wangjing store, Huate shopping mall Beiyuan store, Cuiwei department store Longde store, Hualian Huilongguan store, zhe Shun department store Fengtai shop, contemporary shopping mall Dingcheng store, Jia Mao Wangjing store......

Although these shopping malls have different names, they share a common attribute: they belong to community type department stores.

According to incomplete statistics, in recent years, new regional community department stores in Beijing have reached more than 20.

In recent years, Wangfujing stores and stores in Beijing have not increased their investment in the local market for 10 years without opening their stores in Beijing. This shows that Beijing business is tilting towards this new position in the community.

It is reported that in the next 3 years, there will be at least 10 more shopping arcade located in the community in Beijing.

According to the expansion plan announced by Beijing Hualian, 8 community stores are located in the 9 shopping malls to be unveiled. They are located in the old and new residential communities of Shuangqiao, Tiantongyuan and Xiaojiahe.

Foreign shopping centres are also "ambitious" for community commerce.

Kade commercial, which owns the two major commercial brands of "Raffles" and "Jia Mao", has also revealed that it will continue to expand its brand name in Beijing.

Yong Wang, a large Japanese retail group, also said it will open a new shopping mall in Fengtai.

In fact, the new shopping mall, located on the road to the Grand Canyon near the ocean bridge, is located in the new shopping mall, which is located at the first Grand Canyon near the ocean bridge. It also aims at community consumption. 8

The situation of community business is gradually opening up.

Although the department stores at home need to have a certain running in period, the visionary costumes have already sniffed business opportunities, and they have taken the new channel of community commerce step by step.