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Will You Persist In Declining Sales?

2011/1/29 15:08:00 69

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I don't know when to start. "

We do not buy at this door

The brand has almost become the "welcome" advertisement in all offices.

Some of them are well prepared at cost and hundreds of offices on the whole building are hung with uniform design, uniform specifications and unified production of "declined sale" cards. Some of them are written in a blank sheet of white paper and several large characters. They are pasted on doors and allowed to be damaged or swaying in the wind and rain.

There is also a welcome sign, which is specially designed for these words, which is like a metal frame on the door of a three-star hotel.

Obviously, these words are important.

What's more, the faces of the front desk and the security guard are deeply branded with these words, and they are firmly obstructing the steps of the salesman.

Knocking on the door of any enterprise, regardless of its size, which company has no sales department or sales staff? Which company does not want its salesmen to take the product with all their strength and invincible? In some annual sales meeting, some scale companies also need to improve their sales ability, cheer and cheer by selling policy propaganda, training new products and sales skills, stimulating new products and so on.

In fact, in the training of sales skills, collecting the list of prospective customers, telephone interviews or strange visits, preparations before the visit, greeting techniques after meeting, breaking the psychology of customer care, analyzing customer needs and handling customer objections are all necessary courses for salesmen before they go to work.

Besides the layman of the sales force, who really cares about this ubiquitous signboard? When did it ever play the role of its designers?

When a salesperson sees such a brand, he either turns a blind eye or laughs at it. Ha ha, it is really cordial. Every day he uses the same face to face the salesman who knocks on the door. He never changes his stubborn face, and is more stubborn and hardworking than the salesman.

In this way, is this omnipresent brand not the laughing stock of salesmen? Who invented it? Has anyone really thought about its role?

I have discussed this topic with my business partners many times. What kind of psychological effect does "refuse marketing" really produce? Who should "refuse to sell"?

At the beginning of many salesmen, the older generation would warn: "

customer

Rejection is like spring "," goods are the buyers. "

Although the newcomers can't feel this, they sell them.

experience

Over time, the understanding of customers and marketing has also deepened.

In fact, refusing to sell in the process is a spray, like a surfer riding a skateboard to borrow the whirlpool.

The tide maker likes big waves, and the salesmen refuse to smile. The beauty of this is only when they are on the scene.

The door salesman who sells the brand is perhaps annoyed by sales.

However, from the chairman of the State Council, the premier of the State Council to the heads of ministries and committees and professional bodies, the Chinese government has been beating the flag for more than ten years to join the WTO and promote China to the international market. No admirable international political figure such as Clinton has been selling his ideas, his image, his family and his dream in front of the voters.

Marketing, what an exhilarating word it is, and the power to push forward the progress of the world can not be ignored.

Read "the greatest salesman in the world". If you are not encouraged, if you hate marketing, then hang on to the ridiculous brand that you refuse to sell, and see who it is that prevents it from moving forward.