Analysis Of Ningbo'S Way To Break Through Under The "Shortage Of Employment"

Ningbo's breakthrough way under "shortage of employment"

A YOUNGOR industry pfer Western sweetness

When the global financial crisis hit Ningbo's eastern coastal areas, many garment enterprises were distressed by rising production costs and "labor shortage". YOUNGOR's strategic layout quietly started.

Back in 2003,

After the integration, it has formed a production base of more than 2000 employees and 6 million export garments annually, producing OEM shirts for world famous brands such as polo.

Li Ru, chairman of YOUNGOR group, said: "their land is relatively favorable in all aspects. The main reason is that the labor force in Chongqing is relatively stable, which is relatively stable than our Ningbo. The turnover rate is not very high, and the cost is relatively lower than that in Ningbo."

Industrial pfer not only made Ningbo's enterprises win.

Wang Mingli, who worked for many years in Guangdong's clothing industry, has been at home after getting married.

He saw the news of YOUNGOR recruitment. With the experience accumulated in the garment enterprises in the past, Wang Mingli quickly did the workshop supervisor from an ordinary worker, and his career was "second spring".

Wang Mingli regrets, "when I am outside, I always feel like I am wandering outside.

But when I returned to Chongqing, I felt that this place was home after all, and felt better at home than outside.

"Some of the grass roots in production."

In fact, apart from pferring some of the garment production base to Chongqing, YOUNGOR group also pferred the textile production base to Kashi, Akesu and Yunnan Xishuangbanna in Xinjiang.

"Ningbo textile and garment industry is a microcosm of China's textile and garment industry. It has always played the role of specimen."

Li Ru, chairman of YOUNGOR group, said, "in the next 35 years, we will gradually shift the production base to Jiangxi, Anhui and other provinces. In Ningbo, we will retain high-end links with high added value such as proofing, design, brand, logistics and so on. This should also be the content of economic pformation and upgrading.

In this way, we can produce front-line staff, and we can also achieve employment at home.

Labour prices in Ningbo are relatively high and unstable.

The YOUNGOR clothing industry must have a new development, must carry out the base pfer.

It is reported that not long ago, YOUNGOR group spent $about 4000000 to buy a shirt factory in Hanoi, Vietnam.

This is an attempt to pfer YOUNGOR's overseas industrial base.

According to Li Rucheng, Vietnamese are industrious, the investment environment is improving, and the labor force price is lower than that of Ningbo.

"This factory was originally invested by Japanese enterprises, with more than 700 workers, and the factory buildings and equipment were not bad, so we bought it.

In the future, this Vietnam factory will develop into one of YOUNGOR shirts processing bases. "

It is reported that Taiping bird group also pferred part of the garment production base to Yichang, Hubei; the Lords group pferred some of the garment production base to Zigui, Hubei; the group pformed some of the garment production base to Jiangxi Poyang; the group of fig pferred part of the garment production base to Jiangxi Fuzhou; the Vico group pferred some of the textile production base to Anhui.

B "Baotuan" investment "outward" development is also steadfast.

There is no coincidence.

In December 1, 2010, Ningbo's Zhejiang merchants (Ningbo) Industrial Park opened in Huaian, the northern city of Jiangsu, more than 500 kilometers away from Huaian.

As the first industrial undertaking platform for Ningbo enterprises to carry out industrial gradient pfer, there are 7 enterprises signing up for the Ningbo industrial park with an area of 4000 mu, and the development land for 1200 Mu is basically running out.

The border area of the Yangtze River Delta Economic Zone in Huaian has a convenient pportation and is only a hundred kilometers away from Lianyungang. Its cultural environment is close to Ningbo, and its development concept is closely linked with the developed coastal areas. In recent years, a large number of industries have been pferred from the coastal cities to become the hot spots for investment.

Huaian Zheshang (Ningbo) Industrial Park is a comprehensive industrial park founded in Huaian under the guidance of "outward development", "Tuo Tuan" investment and "intensive" development concept.

At the same time, the innovation management development mode of Ningbo Industrial Park has been approved by the Huaian municipal government, and Ningbo has set up an independent management and development agency to act as a "negotiator", "coordinator" and "waiter" for the industrial pfer of Ningbo Industrial Park.

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It is reported that Fenghua Domino toys Manufacturing Co., Ltd. has started construction in the industrial park, and the total investment is estimated to exceed 1 billion yuan, with an annual sales income of 1 billion 600 million yuan.

Cai Shanguo, chairman of the company, said: "reducing the overall production cost through industrial gradient pfer is an inevitable choice for the manufacturing industry."

Ningbo Changlong Guotai Group Co., Ltd. will invest 48 million US dollars to build a garment production project. The project covers an area of about 170 mu, and the construction period of the project is 3 years. The project is completed and put into operation in 2013.

Zhenhai Jia You Chemical Co., Ltd. will invest 12 million 500 thousand US dollars to build acrylic resin production project. The project covers an area of about 50 mu, and the construction period of the project is 2 years. The first phase will be completed and put into operation in April 2012.

Ningbo Yong Heavy Machinery Co., Ltd. will invest 500 million yuan, covers an area of about 130 acres, specializing in the production of various kinds of pipe manufacturing equipment, the first phase of the construction area of about 40 thousand square meters, is expected to be completed and put into operation in June 2012.

At present, Ningbo is in a critical period to accelerate the pformation of development mode and promote the upgrading of industrial structure. Especially after the baptism of international financial crisis, the development space of labor-intensive manufacturing industry is shrinking rapidly.

"SMEs' industrial pfer is related to the survival and development of enterprises in the future, so their choice is more prudent."

Yao Guanghui, executive vice president of Ningbo Entrepreneurs Association, said that Ningbo entrepreneurs want to carry out gradient pfer of Tuen Tuan industries to reduce investment costs and pfer risks.

C Yong enterprises take root in Africa to build parks to feed Ningbo

As early as in 2006, Ningbo strategy Electric Machinery Group Co., Ltd., taking into account the constraints of domestic resources in the future, plans to diversify its market and industrial development, and began to try to make use of the influence of enterprises in African power plant project contracting, and to carry out economic cooperation with West African local governments and consortia to build industrial parks.

Because West Africa is a resource rich country and a "virgin country" in the market, the industrial base is basically blank, and the "strategic electrical and mechanical" management thinks that it can directly import domestic resources, products that tend to be saturated, and industries that need market in the local market, use local resources, develop the African market, and radiate the European market; at the same time, take this as a link, take the country as the material procurement and supply base for African enterprises, and then implement the long-term development strategy of occupying Africa, radiating Europe and nurturing Ningbo.

In 2008, the global financial crisis broke out, and international trade protection and disputes intensified, so that "Zhong Zhi electromechanical" accelerated the implementation of this plan.

In December 2008, the company set up China strategy (West Africa) Co., Ltd. in Nigeria, focusing on the construction of industrial parks.

In collaboration with the overseas Chinese consortium in West Africa, the industrial park will be built in the region.

It is reported that the park covers an area of 6.6 square kilometers, located in Nigeria Prefecture, and is close to the state government of the city of aukutta, about 30 km from the urban area. The park has convenient pportation. There are expressways in front of it. There are harbors near it, which is about 50 km away from APAPA port and TINCAN port in Lagos. The geographical location is equivalent to that of Zhejiang, China, and the rich natural gas resources are very suitable for industrial development.

The total investment of the park is 600 million -10 billion, and through the construction of 5-8 years, a relatively large scale industrial industrial belt has been formed in this area.

On the one hand, "CIC" set up its own production base in the park, and set up factories such as diesel engines, generators, machinery manufacturing, ship building, electrical and other industries to realize the localization, production, sale and re export of Africa and enhance its competitive edge. On the other hand, it will cooperate with domestic enterprises such as Ningbo to pfer domestic overcapacity industries, such as refrigerators, washing machines, motorcycles, clothing, cement, building materials and other industries.

Through the pfer and extension of the industrial chain, we eventually built an industrial park integrating mechanical manufacturing, ship building and repairing, electronic and electrical, textile, mechanical and electrical, trade, logistics and other functions, and sold the products of "made in Ningbo" and "made in China", and at the same time used it as a link to introduce large foreign conglomerates and large enterprises into China.

The plan is to work with Ningbo construction group to set up a construction company in Africa, and to cooperate with Ningbo milk company to set up a dairy factory in Africa.

Governor Lv Zushan, who visited the Nigeria provincial government delegation during his visit to Zhejiang, inspected the industrial park of "Zhong Zhi mechatronics", and fully affirmed the way of "going out" development.

It is hoped that they will further upgrade the industrial pformation and upgrading through overseas parks, and create a multinational enterprise with national industry as their responsibility, based on independent innovation, independent brand and core technology.

Yu Danhua, director of the Municipal Bureau of foreign trade and economic cooperation, said that "China strategy electromechanical" is divided into three steps, from product promotion to project contracting to the development of the park.

If our enterprises stay in the supply of raw materials to enable enterprises to develop in areas where labor resources are abundant and labor costs are low, it is conducive to the pformation and upgrading of enterprises by developing factories in overseas main target markets and reducing trade resistance.

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It is reported that at present, Ningbo enterprises have 87 overseas investment and entrepreneurship projects in the country and region.

If we use the red circle to label them on the map of the world, the battle of "made in Ningbo" and "made in Ningbo" has been quite impressive.