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    Yu Chen: The Fundamental Factor Affecting Electronic Payment Is Market Demand.

    2011/1/30 13:34:00 72

    Yu Chen Electronic Payment Market Demand Central Bank Licence

    The payment of licences has undoubtedly become the focus of social concern. We all hope that the issuance of licences can promote the rapid development of the market.

    But in my view, the central government's behavior to regulate the licence issued by the market may not accelerate or postpone the development of the market, and the real impact on the market is still its own demand.


    The issuance of license plates has not "reshuffled" the third party payment industry or the whole payment industry, but it can only be called "survival of the fittest".

    Large third party payment institutions will not be affected, but some small third party payment institutions may be "eliminated".

    For individual consumers, management will not affect Taobao's life, and it can also provide more security for personal third party payment in the future.

    after all

    electronic payment

    The final pace of development depends on the market.

    market demand

    Whether or not there is

    Central bank licence

    The launch is the same.


    In terms of the nature of electronic payment itself, this is a universal and universal demand, because all industries will use payment as long as they have capital flow.

    Therefore, we can see that the annual capital flow may be a lot of times of GDP, because payment is not for the end consumers.

    Take the e-ticket, which is the most commonly used e-book payment, for example, a 1000 yuan ticket may eventually form a payment amount of 4000 yuan, because selling an agent from the airline to a two agent and selling it to consumers at the end will generate four payments, which is the opportunity for electronic payment companies.


    Therefore, the third party provides capital flow freeway, hoping to help businesses save costs and improve their capital efficiency.

    No matter from any statistical data, we can see that the electronic payment market has been developing at almost double speed in recent years. The key is that the electronic payment process of the entire traditional industry is now experiencing, and the growth opportunities are enormous.

    Therefore, many people before the electronic payment is limited to e-commerce, there is no doubt that there are limitations.

    After all, the total amount of electronic payment occupied by the whole society is only a few percentage points, and the high speed growth in the future will continue for some time.


    Another noteworthy proposition is mobile payment, which will undoubtedly be a huge market. But in my opinion, mobile payment is very difficult to distinguish from the current electronic payment based on PC. In the future, it will probably happen at the PC side, and the payment will take place at the end of the handset. Eventually, it will form a large coordinated market. To a certain extent, the market will eventually replace the cash paction today, and the scale will also be greater. Whether it is telecom operators, banks or third party payment enterprises, they will find their suitable location in this market.

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