Xie Wenping Tencent Innovation: There Are At Least Three Points Worth Learning.

In recent years, Tencent has adopted more technology development.

Tencent

Tencent has three innovations

China's economy and information technology: some people say that Tencent is the ceiling of China's Internet industry. When enterprises develop to a certain height, they will always encounter Tencent. Do you think Tencent has suppressed the innovation space of other Internet companies in China?

Xie Wen: I think this statement is not accurate enough.

Because no matter what standards, the Tencent is the leader of the Chinese Internet industry.

I have never concealed my admiration and respect for the company, nor have I disguised my criticisms and opinions about Tencent.

The rise and development of Tencent are closely related to innovation.

However, domestic Internet companies, including Tencent, have never had absolute, comprehensive, upstream and revolutionary innovations.

If there is such innovation, they can not be easily imitated by other enterprises.

Most of the Internet companies in China, and even other industries, mostly do relative, partial, and evolutionary innovation.

Many companies, including Tencent, have been working on different levels, such as Sina's Chinese portal, Lianzhong's casual gaming platform, Baidu's search and post bar, Ali's B2B services, Taobao's C2C services, Alipay's services, Ctrip's business travel service, Dangdang's online book selling service, grand game agent mode, China Mobile's early SP service mode and so on.

The reason why the phenomenon of imitation in the Internet is more concerned is mainly due to the unique media attributes of the Internet, which makes outsiders feel that Internet companies are more likely to imitate.

China's economy and information technology: what do you think of the Tencent's innovative capability?

Xie Wen: like other Internet companies in China, Tencent has little innovation, but they have made some efforts.

There are at least three points worth learning in the eyes of Tencent's innovation, which can be called graft innovation, cross platform innovation and integrated innovation.

A typical example of the so-called graft innovation is that Tencent pplanted the AVATAR service innovation from the Korean network community to the instant messaging platform, strengthened the humanization and stickiness of the service, and explored the corresponding business mode. The so-called cross platform innovation refers to the seamless connection of the instant messaging on the wired platform and the wireless platform when the mobile SP service is just beginning to rise, which improves the user's dependence and improves the promotion and revenue ability of other wireless entertainment services. The so-called integrated innovation relies on the core competitiveness of instant messaging service, and gradually expands the service area of the company to information, games, e-commerce and search.

The deep-rooted core competitiveness has brought about the flourishing of other services.

The original source of QQ is the imitation of foreign OICQ. After the innovative development of Tencent, QQ has become the unique core technology of Tencent.

But in recent years their innovation has almost fallen into a bottleneck, so there are also some hidden dangers.

"China economy and information technology": you once mentioned another game company in micro-blog -- Lianzhong has made all the mistakes that can be made. Do you think that innovation is not their biggest problem?

Xie Wen: the interface and basic structure of Lianzhong has hardly changed in the past ten years. In the rapidly developing Internet industry, this can be regarded as a great miracle.

Lianzhong has the market share of over 80% when it is at its peak. Even though today's Tencent has not caught up with this figure, it is because their management lacks the innovative mechanism and consciousness that modern enterprises should have.

Scale and innovation are difficult to coexist.

China's economy and information technology: the bigger the scale of Internet companies is, the more difficult it is to innovate.

Do you have any good suggestions?

Xie Wen: This is not only a problem of domestic Internet companies, but also a problem of domestic enterprises. Almost all the large scale enterprises in the world have such problems.

Foreign economists have also done a lot of research. This is mainly because when the company has formed a large-scale, if it is to innovate again, it will inevitably involve a lot of redistribution of traditional interests, so in such enterprises, innovation is relatively difficult, which is what we often say "big ship is difficult to turn around".

Small businesses will not encounter problems in this area, innovation industry is relatively easy.

This is also the law of natural development of society. Large scale enterprises will eventually be replaced by small innovative enterprises.

YAHOO has been replaced by Google, Google has been replaced by Facebook, and Facebook has not yet been scale, so the emergence of Twitter and Groupon has emerged.

China's economy and information technology: what position does innovation play in Internet enterprises?

Xie Wen: the Internet industry has entered China for just over ten years, but it can be said that it is still in a preliminary stage, and innovation is the core of Internet enterprises. Without innovation, there will be no development of Internet enterprises.

China's economy and information technology: which website do you think is more innovative in China?

Xie Wen: domestic Internet companies are almost at the same level, and their innovation capability is not strong.

But Sohu has obviously fallen behind. In recent years, they have hardly made any innovations. Many things are copied directly from others.

Micro-blog, which they vigorously promoted, has become a joke.