Huili Expands &Nbsp In The First Tier Business District, And Plans To Set Up 60 Boutiques.

The 84 year old Shanghai old word "

Founded in 1927, the Huili shoe industry was once the first brand of sports shoes in China. By the middle of last century, with the popularity of imported fashion brands, the styles of shoes with a relatively simple style gradually became cold.

In 2008, the overseas trend of retro "pushed back" to overseas, became the favorite of many "Euramerican" in Europe and America.

It is reported that Europe's back shoes 50 euros per pair, comparable to Nike, Adidas and other first-line brands.

According to the introduction, the creativity of the Jili trademark originated from the English "Warrior", meaning warriors, warriors and fighters. Thus, the homonym of "Warrior" can come back to the Chinese brand name of "Hui Li".

Back in 1935, the predecessor of the shoe industry had registered the Chinese "back force" and the English "Warrior" brand.

At present, Shanghai Huili shoes industry Co., Ltd. is a wholly owned subsidiary of Shanghai Huayi (Group) company.

Gui Chenggang, the party secretary and executive director of Shanghai Hui Li shoes industry Co., Ltd., said: "the shoe industry is trying to differentiate the brand line. In the future, the" Huili "brand will mainly develop the middle end products, and" Warrior "will mainly develop high-end products.

Yesterday, the Morning Post reporter in Shanghai back to the first boutique to see, "Warrior" WB series basketball shoes price tag 125 yuan, in contrast, "Hui Li" brand with a series of products marked price of 75 yuan.

The "Warrior" high-end brand is authorized by the Huili shoe industry to be authorized by the Shanghai Shang Bo trading company. The company has opened a special counter in Yintai department store in Hangzhou, and has been testing the high-end market. A pair of "Warrior" WB-1 basketball shoes, together with the classic set of commemorative stamps and materials, is sold at a price of up to 268 yuan.

Shanghai Shang Bo Trade Co., Ltd., responsible person said, currently in Shanghai Raffles square, Hong Kong Hui square, eight hundred partners have decided to set up the "Warrior" counters, this year Shanghai has to open at least 10 boutiques.

At the same time, GUI Cheng Steel said, "the speed of" back force "brand will also be speeded up. Following last year's flagship store, the planned shoe industry will open a flagship store in every district in Shanghai in the next 3 years. At the same time, it will attract franchises and plan to reach 50 to 100 stores in the whole city.