Wu Laican, A Local Fashion Designer, Will Not Let Local Customers Walk On The Streets Of Paris.

Our topic starts from his low key.

Wu Laican, a local fashion designer (Laichan), is thin and has a large square black rimmed spectacles on his nose. His long white sleeved shirt with a sense of quality and his tight black trousers are simple but not lost.

He is quite talkative when he opens his talkbox.

Wu Laican, more than 40, is the leader of cheongsam design. He is a heavenly king. His customers include Jennie Chua, Mrs. Lin Xiumei of the late former president Wang Dingchang, the royal family of Brunei, Hongkong stars, and the Japanese Red Star, which was performed in the red and white competition of Japan.

However, he was very low-key, rarely exposed in the media, nor did he see a picture of him with celebrities in the shop.

He did not play this game. When the reporter asked him to provide photos taken with Kit Chan in the drama "rainy season", he smiled and told the reporter: "I did not take a picture with her."

After a long pause, he said, "I remember people's names are very poor."

The artists who wore his designs in the red and white competition were Japanese top red stars, and he could not name them. He laughs that he used to sit in front of the TV to see his designs before he was there on TV.

He said, "I used to think that it's better to spend more time in designing clothes than spend so much time promoting yourself."

Wu Laican rarely "threw his face" this time, because he acted as a stylist for the local New Year movie "laughing home".

He hopes to "throw bricks and jade into the jade", let everybody notice the clothing modelling to the movie increment and the importance.

Wu Laican began to set foot in stage drama 10 years ago. He worked as a styling design for the rainy season and the early version of Ivan Heng (Emily of Emerald Hill) and so on. "Laughing home" was the first time he crossed the movie industry in.

He said, "it's time to concentrate on the local films.

But the money of the movie is hard to earn, ha! "

Read Yi An, design wedding dress.

For fashion design, Wu Laican has always been self-taught.

In 80s, he graduated from the Yi an Institute of technology, when he studied real estate management.

He said, "when I was in IEN, I knew exactly where I was going, and I loved painting.

I said to myself, if I choose to dress in Paris after graduation, I won't come back.

But I attach importance to getting along with my family and decide to stay in the local development.

Wu Lai can have 9 elder sisters, 5 elder brothers, he row thirteenth.

He said humorously, "from the same parent."

In the first year of Yi An's life, Wu Laican made the first time to earn money, which was to design a wedding dress for a female architect with a reward of over 1000 yuan.

The most beautiful and memorable day of a woman's life was handed over to a young man who had never studied fashion design.

Wu Laican explained: "she was a friend of friends, Clubbing.

I used to make Cocktail Dress for a friend. When she went to the bar, the architect liked it very much, so I became her wedding dress designer.

Set up your own clothing brand

Wu Lai can set up her clothing brand "Laichan" 20 years ago. First there was a studio in Liang Gang at that time. Later, she opened the Laichan shop on the two floor of the shopping mall (Raffles Arcade) next to Raffles Hotel.

The reporter interviewed him in the shop. He asked if he was there for the first time, and the reporter nodded.

Shop rental is not cheap. Over the years, many famous brands in Europe and America have been running away. Wu Laican has been in residence for 20 years.

It is known that there are no more than 5 stores in the Department for 20 years.

He admits that there is a lot of Turbulence: "the financial crisis and the SARS have all hit us hard."

He said that in the most difficult time of the SAS period, he did not lay off workers or pay a salary cut. He said, "I told myself I had to take the crisis as a turning point. I improved my service level and designed better clothes."

He has many customers who have followed him for many years, and some of them go to the next generation.

He said that a female customer asked him to design wedding dress 17 years ago. When her daughter was 16 years old, the woman took the dress and brought her daughter to his shop. He asked him to change the dress and let her daughter go to the prom.

He said, "I was very touched at that time.

Of course, I feel lucky that I made the right design for her.

He showed that his design principles were: he would not only design the most popular ones at that time, he hoped that his design could stand the test of time, and then he would be able to be elegant after twenty or thirty years.

He also has many overseas "die hard" customers who often fly back to patronize.

Interestingly, once 5 girls came to his shop and hoped that he would design the prom dress for them: "they are students, they have little money, but they are very sincere, and I promise."

Many years later, one of the girls got married and came back specially to let me design her wedding dress. It felt so warm.

Wu Laican has a group of work teams including tailors, who have a tacit understanding. Wu Lai can attach great importance to material and tailoring. His cheongsam is not only very elegant but also very comfortable.

Apart from traditional design, his cheongsam has unique style and even improved style.

The basic style Qipao sold in his shop is 800 yuan each, and the cheongsam is made at least 5000 yuan each.

He also designs clothes other than cheongsam, and some clothes cost less than 100 yuan.

He said that once a Shanghai woman and her daughter entered his shop, he was surprised to tell him that the price of cheongsam was too expensive, and it was not so expensive in Shanghai.

He asked the woman to try on the cheongsam he had designed, and then she could not bear to take it off after wearing it, and of course bought it.

As to how to design such cheathing and comfortable cheongsam, people can't bear to take it off. He laughs that it's a commercial secret.

He said his design inspiration is people-oriented: "customers look for me to design, I will observe, starting from their character and character."

He shows that he is a very pragmatic designer. If a customer lives in the locality, he will never be blinded by her design, and let her walk on the streets of Paris.

His design also emphasizes that things are scarce: "as a fashion designer, we should not let customers' crash" be our responsibility. Ha ha ha.

One of the most impressive things he did in the shopping malls of the Buddha's shopping center was Saudi Arabia's royalty.

He said: "their bodyguards quickly advanced to inspect and determine the safety. The royal family came in and quickly picked up their clothes from the clothes rack. They took a lot of them and did not try them on.

After the election, the royal family quickly left, and then came in to pay for clothes, sometimes with huge sums of money and sometimes by credit cards.

Singapore should have its own brand.

When it comes to women's wearing cheongsam to attend the major film festivals or movie premieres, we can easily see Fan Bingbing, Gong Li, Zhang Ziyi, Hsu Chi, Karen Mok and other actresses in China, Hong Kong and Taiwan, and even Hollywood actress Nicole Kidman.

Where does a local actress come into your mind?

Some of you may remember their famous brand evening dress.

For Wu Lai Chan, he thought that the late Mrs. Li Guangyao had a very strong taste: "she wore a noble character and was an idol."

Many times invited to school to teach students in costume design, Wu Lai Chan never thought of being a full-time lecturer because he was too busy.

Asked if he thought about imitated the Ashley Isham in London and went abroad to fight the world?

He shook his head and said that before selling the brand to Japan, he spent a lot of time and thought. He finally decided to stay here to make his roots more stable.

Wu Laican has a group of work teams including tailors, who have a tacit understanding. Wu Lai can attach great importance to material and tailoring. His cheongsam is not only very elegant but also very comfortable.

Apart from traditional design, his cheongsam has unique style and even improved style.

The basic style Qipao sold in his shop is 800 yuan each, and the cheongsam is made at least 5000 yuan each.

He also designs clothes other than cheongsam, and some clothes cost less than 100 yuan.

He said that once a Shanghai woman and her daughter entered his shop, he was surprised to tell him that the price of cheongsam was too expensive, and it was not so expensive in Shanghai.

He asked the woman to try on the cheongsam he had designed, and then she could not bear to take it off after wearing it, and of course bought it.

As for how to design a cheongsam that is tailored so comfortable and comfortable, people can't take it off. He laughs as a business secret.

He said his design inspiration is people-oriented: "customers look for me to design, I will observe, starting from their character and character."

He shows that he is a very pragmatic designer. If a customer lives in the locality, he will never be blinded by her design, and let her walk on the streets of Paris.

His design also emphasizes that things are scarce: "as a fashion designer, we should not let customers' crash" be our responsibility. Ha ha ha.

One of the most impressive things he did in the shopping malls of the Buddha's shopping center was Saudi Arabia's royalty.

He said: "their bodyguards quickly advanced to inspect and determine the safety. The royal family came in and quickly picked up their clothes from the clothes rack. They took a lot of them and did not try them on.

After the election, the royal family quickly left, and then came in to pay for clothes, sometimes with huge sums of money and sometimes by credit cards.

He thinks that in 80s, under the leadership of Thomas Wee and Chen Yong (Tan Yoong) and others, local clothing created a glorious period.

However, with the increase of people's income and the ability to buy overseas famous brands, local brands have entered a gloomy period. But he believes that it is time for Asia to take off, and that it is not easy to seize the opportunity.

He feels that Singapore must actively build a vibrant and globalized city with its own brand: "clothing is not a superficial, superficial pop culture, it can reflect the culture of a place or a country.

Don't underestimate the clothing industry. It can help a country and a region's economy. "