&Nbsp: Ningbo Textile Enterprises Should Deal With "Labor Shortage"

In the view of many experts, under the current complicated employment background, China's economic development is also facing a "rebirth".

In the process of internal migration, the Ministry focuses on both ends.

In recent years, after the Spring Festival every year, media reports about "labor shortage" have been heard.

However, as

The apparel textile industry has always been highly dependent on the first-line operators.

When other colleagues sigh for recruitment difficulties, what are the magic tricks of Bo Yang to deal with this problem?

"In Ningbo, we actually focus on the two ends of the product, that is, the R & D design and terminal sales of the product.

And most of the production and processing processes for a large number of workers, we can either package them or move them into the mainland.

Lin Yunhua, chief executive officer of Bo Yang company, said in an interview with reporters recently.

90% sales of products from OEM Enterprises

Although headquartered in Ningbo and entered the Bo Yang Group, Ningbo media reporters generally find it difficult to see the common large-scale processing scenes of other large garment and textile enterprises.

Because in Ningbo, the huge office space is not busy processing.

According to a reporter from a responsible department of Bo Yang Sales Department, in the two years of 2008 and 2009, Bo Yang Group produced only 10% of the clothing and home textile products directly sold by its subordinate enterprises, and nearly nine of the other enterprises in Chengdu were produced by the companies outside the company.

"These enterprises are in the Pearl River Delta region, as well as in Jiangsu and Zhejiang provinces and Shandong.

With the popularity of various brands of Bo Yang in recent years, more and more garment companies in the mainland have asked for their OEM.

"For textile and apparel enterprises, the number of labor required for production and processing is the most concentrated, and since the enterprise has already handed over production to other OEM enterprises, the trouble of recruitment is certainly not related to it."

A fashion personage analyzes the Bo Yang mode.

In fact, he pointed out that in fact, there are many garment enterprises in the world such as Bo Yang.

Including world famous brands such as Nike and Adidas, even in the past more than 10 years, the legend of the world clothing industry, Japan's largest enterprise, UNIQLO, is the way to invite other enterprises to do the job.

Brand marketing is the key.

In the case of products rely mainly on the generation of processing, what is the development power of Bo Yang Group? Of course, product R & D design and terminal brand marketing.

In the 2008 when the global financial crisis hit, Bo Yang Group's sales increased by 27% compared with the same period last year, and the business profit growth rate of the company reached 50%.

In 2009, Bo Yang Group's sales increased by about 30%, and profits and taxes increased by 30% compared with the same period last year.

According to the analysis of the industry, compared with the traditional clothing and textile enterprises, enterprises adopting this mode of operation have the advantages of light assets and high sales volume, and such enterprises have plenty of cash flow and strong ability to resist risks.

"Of course, it is not an easy job to carry out business with this mode of operation."

This person pointed out that compared with the traditional clothing enterprises, enterprises that dare to carry out this mode of operation should first have strong brand marketing and management capabilities, while at the same time they should have high-end product innovative design talents and enterprise management talents.

Only in this way can an enterprise be able to grasp the pulse of the market and control enough market terminal sales channels in time.

Second, brand strategy is the only way.

The truth behind what China is known as the "world factory" is actually doing OEM for other international famous brand enterprises to earn their meager profits.

With the gradual change of the economic structure, first of all, in the developed coastal areas, the opportunity to obtain OEM will only be gradually lost.

Chinese enterprises must take the road of their own brand. "

Labor-intensive industries must move inland

The reporter noted that Bo Yang, which always pays attention to the OEM mode, is gradually becoming interested in its own clothing and textile processing plants after its strong financial strength.

In the second half of last year, Jung Chuan, chairman of the company, announced the establishment of the first industrial leading group in the history of Bo Yang Group, and is preparing to build a large industrial city with a total area of 500 mu.

"3 years later, Bo Yang's own capacity will expand more than 10 times."

The legend of the Ningbo clothing industry is so predictable.

If we want to build our own processing factory, does it mean that Bo Yang will also be tired of recruiting workers?

Originally, Bo Yang Group has decided to place the site of the industrial city in Suzhou, Anhui.

"We have seen that there are abundant labor force, and the cost of labor is much lower than that in the coastal areas."

Lin Yunhua said.

According to him, in fact, as early as a few years ago, Bo Yang had made decisions, and gradually pferred some of the group's processing enterprises to Suzhou.

"Facts have proved that our initial decision is correct.

If we put the Suzhou business in Ningbo and other coastal areas, we must be in a hurry to recruit workers for this time, "Lin Yunhua said.

Lin disclosed that at present, the enterprises that Boyang had already started in Suzhou, Anhui, were basically local workers, and their employment was quite stable. Even before the Spring Festival, workers in the coastal areas had returned to work, and the company did not bother their employees to ask for leave in advance.

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Rising orders and expansion of enterprises will inevitably lead to labor shortage?

Industrial upgrading helps enterprises get out of employment dilemma

At the end of last month, Ningbo Lishi plastics company invested 500 thousand yuan to rebuild the filling workshop equipment. After putting it into use, it not only saved water and electricity, but also needed 3 people in the production line. Now it only needs 1 people, which greatly saves the cost of employing.

"In the future, we will intensify the pformation of production equipment and strive for a larger breakthrough in the largest production line."

The leader of Ningbo Lishi plastics company said that this is not only a solution to "labor shortage", but also an inevitable way for the pformation and upgrading of enterprises themselves.

In an interview with the evening paper, the evening news reporter learned that in the face of the gradual normalization of recruitment difficulties, large enterprises such as AUX group, OULIN group, double horse plastic machine, Lishi group and Guang Bo group have introduced automation equipment in an effort to reduce the number of employed workers or increase the amount of labor without increasing production.

On the morning of January 26th, the reporter saw in an electric meter production workshop in Jiangshan Town, Yinzhou District, that the traditional production line was full of people at first glance -- from initial loading, plug-in to post welding, high-temperature aging and packaging, and many workers were busy in every process.

But on the other side of the smart meter production line, there are only a few people in the "supervisor".

According to the information provided by this company, the output of electric meters in 2012 will be 1.5 times that of 2010. However, the amount of work done by the company is not ready to increase, but it will also partly reduce the number of employees.

It turned out that this smart meter production line has its "magic": product production completed the whole process of time compression to the original 1/10, but also to ensure high quality consistency.

More importantly, the number of labour needed for the same production line can be reduced from 60 to 20.

Similarly, every year before and after the Spring Festival, many garment manufacturers in our city have a headache for "no one is working".

But this year, the production of Noble clothing company has not been affected, because it invested 30 million yuan last year and imported 30 automatic computerized flat knitting machines.

30 automatic computerized flat knitting machines can replace about 200 workers.

The company will continue to invest in automatic computerized flat knitting machines this year.

For some time before the Spring Festival, Fu Qinfeng, chairman of "Allah wine", has been busy in the marketing line without worrying about the shortage of employees and affecting production.

Because the company has 6 national first production facilities including automatic bottled wine technology and so on, the workshop which used more than 50 people now needs only 3 people.

At present, only 100 employees are required for each 10000 ton yellow rice wine production, and more than 500 people are required under traditional brewing conditions.

The head of the Ningbo Federation of industry and Commerce believes that with the changing economic situation, recruitment difficulties will become a norm. Ningbo private enterprises only have to take the road of industrial upgrading. It is a major direction for enterprises to pform and upgrade, such as independent research and development and the introduction of new equipment.

BOC does not increase production

The output value of the same production line doubled in 3 years.

Zhang Huiqin is the head of production department of Bank of China (Ningbo) Battery Co., Ltd., and the most exposed workers are those who struggle on the front line of production.

She told reporters, "there are very few employees in Bank of China, and our total number of employees remains at a relatively stable level."

However, the stable number of employees does not mean that the production of enterprises is stagnant. On the contrary, the capacity of BOC is increasing every year.

Zhang Huiqin gave an example to reporters: in 2007, a production line of 6 people worked for 140 thousand yuan output value, now the same number, the output value of this production line has doubled.

It can be said that during the past 3 years, the production capacity of all the production lines of the Bank of China has been increased by at least 30% under the premise of the same number of workers.

"This is due to our independent research and development, and the continuous technological pformation of the equipment."

Wang Jianhao, general manager of Bank of China (Ningbo) Battery Co., said sharply.

The reporter understands, at present, all the production lines of the Bank of China battery are independently developed by the company.

Through the technological pformation of production equipment, the battery production per minute of silver battery has increased year by year. From the previous production of 200 batteries per minute to 300 sections and then to 450 sections, now, a "800" production line of a bank of China can produce 800 batteries per minute, leading the whole world.

As the largest professional production base of alkaline dry battery in China, the Bank of China has assembled excellent engineering and technical personnel, equipped with the most advanced scientific research instruments and equipment in China, and set up the enterprise technology center.

Reporters learned that so far, the company has applied for 53 patents, of which 41 have been authorized, and the industrialization rate of these research results is 100%.

The achievement in the field of technology is inseparable from the huge amount of money invested by China bank every year in research and development. In 2010, the investment of the Bank of China in R & D was 45 million yuan.

In 2009, the sales volume of the company with 1800 employees reached 2 billion yuan, and its product market share reached 12%, ranking first in China.