Beijing Merchants 2 Days To Account For Over 1 Billion 400 Million Yuan &Nbsp; "Lunch" Into A Boom

The two day of the Spring Festival holiday.

The 37 department stores that focused on monitoring achieved sales of 440 million yuan in two days, up 5.8% from the same period last year.

Most of this year, thirty.

With the improvement of the overall income of residents and the change of consumption concept, the consumption pattern of residents in Spring Festival is more diversified, and the tendency of personalized consumption, detailed consumption and consumption upgrading is increasingly obvious.

Fashion trends in clothing products are guiding the consumption of clothing and apparel products. Fashion and clothing brands in department stores have become the focus of public holiday shopping.

Chain supermarket sales steadily increase

The 31 supermarkets and 1792 stores in the supermarket chain were 530 million yuan in sales for two days, an increase of 5.6% over the same period.

From the overall market situation, sales of various snack foods, cooked food, beverages, tobacco and fresh products in supermarkets have increased sharply, especially for all kinds of fishes. Because of their "annual surplus", they have become an indispensable dish in family meals. The sales of well-known famous old brand cooked food products such as Tianfu and Yue Sheng Zhai are relatively high; family packaged large capacity drinks and high grade liquor and red wine are sold well; and the fruits of different varieties are combined with different promotional prices, and sales are outstanding.

Eating dumplings at the beginning of the year is a big custom in old Beijing. Sales of dumpling powder, meat stuffing, leek, fennel and other related commodities increased significantly in supermarkets. Now that the pace of life is obviously accelerating, the quick frozen dumplings and the dumplings sold in the staple food kitchens are popular among consumers.

New year's Eve promotes overall sales of catering enterprises

The 32 restaurants of the 460 restaurants were monitored for two days to achieve a turnover of 28 million 960 thousand yuan, an increase of 24.4% over the same period.

In the thirty year of the new year, the restaurants in Beijing were bursting, and the turnover of some restaurants was nearly doubled.

In order to alleviate the difficult phenomenon of "a new year's dinner", many people set the banquet at noon, forming a "midsummer meal" craze; on the other hand, the catering enterprises launched the new year's dinner booking, and some of the company's new year's Eve dinner started at 2:00 p.m., and the whole day was divided into 5 time intervals. The peak hours of the package tables were turned over once every two hours.

Gold is hot, and home appliances night market promotion attracts popularity.

The sales of 26 specialized stores and various markets were 430 million yuan, an increase of 24% over the same period last year.

Sales of 13 specialized stores were 220 million yuan, an increase of 28.5% over the same period last year.

During the festival, gold and home appliance specialty stores continued the predominant trend before the festival.

Like vegetable hundred from thirty to early sixth, launched the shopping raffle activities, sales in thirty year is still hot, an increase of 66.8% over the same period.

The appliance store in Beijing began to "burn the midnight oil" from the twenty-nine of the twelfth lunar month, and held night market activities to attract customers. During the Spring Festival, shops were not closed, and new products appeared and gifts were offered to meet market demand.