Home >

In The Future, How Do We Buy Clothes?

2011/2/4 18:08:00 72

??? 日本語 Fran?ais English 中文

Long Xiao, a stewardess, has always had a dream of entering the fashion industry.

Now her dream has come true.

In her concept store Alter, she is brewing a new dream: bringing the most advanced and special design to Chinese consumers.

"I want to create an adult playground, a place not only for shopping."

She said.

When dragon cloud began to think of its own concept store, the brand she first thought of was Kimberly Ovitz and Marc Marmel.

These two favorite brands, "shop must have!" she is a business, and is a small investment business, but with this opportunity, she can go all over the world to visit some of her favorite designers.

After studying at Polimoda Fashion Institute in Florence, and in

Versace

One and a half years of work in the Chinese branch, Long Xiao has become a professional buyer.

But in some ways, her mentality is exactly the same as that when he was a stewardess in Malaysia Airlines 8 years ago: "no matter where I go, my first thing is to go to the most interesting clothing store in that city.

I don't work in the fashion industry myself, but I really want to get into this circle.

If it hadn't been for this enthusiasm, she would not have recognized the overseas Chinese friend Kwa of the buyer's shop in Kuala Lumpur, nor would she become a part-time buyer of Kwa in New York and Milan, and then become his partner.

All because of Kwa's sentence: "I believe your eyes, why don't you be my buyer?" if not, there will not be a buyer's shop called Alter in Shanghai today.

If it were not for this enthusiasm, he would not know the friend who was engaged in leather processing in Tuscany, Italy. It would be very difficult for her to be introduced to the latter client, one of her favorite designers, Marc Marmel.

They were late for meeting.

Marmel not only took her to various hot shops in Losangeles, but also introduced Olsen sisters and Kimberly Ovitz to her.

"We both use the same bag.

When you eat it, you can put it together, and you can see who belongs to it by using traces.

So I like the design of Marc Marmel.

I like this unique story after using it. "

This is the private relationship between Long Xiao, a fashion lover and her favorite designer.

Another designer

Minna Parikka

Acquainted with dragon sky on Facebook.

Through the Internet, the two of them discovered that the two sides would have a short day in Milan.

"No, we must meet!" Parikka said.

On the night when long Xiao was about to leave Milan, Parikka just got off the plane and pulled the suitcase to the Bvlgari hotel directly. The two people made a netizen meeting business negotiation in the lobby of the hotel.

"While we were having a snack, she showed me her own design.

Everything I want to take is decided in the lobby. "

Long Xiao smiled and recalled.

Alter in the first quarter of the business, all 27 brands in the store are made up of

Long Xiao

In the past year, I personally went to Milan, Paris, New York, London, Sydney and Tokyo to negotiate one after another.

"Visiting designers is the happiest thing in my life."

She said.

After visiting her shop, many of her friends sent out the same sigh: "isn't this your closet?"

"As far as I have known all these years, I think many Chinese have great ideas, but there is no corresponding ability and experience to achieve them.

Sonja is different from the English name of "Long Xiao".

Anthony Moynihan, creative director of Alter store, said.

Before he came to Shanghai, he worked in modeling and brand consulting in Tokyo, including famous artists such as Ayumi Hamasaki.

"This industry is very hard. You must do your best and concentrate on it.

Sonja has worked in this field for 8 years, and my qualification is 26 years, but I feel that she is on the same level with me - she is so great.

He said.

In July last year, Moynihan just joined the Alter team. The 17 new brands of the spring and summer series coming up in 2011 were the result of his collaboration with the Dragon sky.

Since 2006, he has come to China once a year, but not until 2010 did he find his favorite job.

He said he was touched by the dream of Long Xiao.

"It's a big challenge to open such a vanguard shop in Shanghai.

She mixed her own taste, style and way of life. I think she is pursuing a beautiful life, surrounded by beautiful people and things, and creating a beautiful career.

This is what we do: art, beauty, freedom.

He said.