Louis Weedon: Keen On Luxury Or Culture Of Hierarchy

According to the voice of China, Louis Weedon, a famous luxury brand, landed in Zhengzhou today. The industry regarded it as a symbol of Louis Weedon's entry into China's second tier cities.

What makes this luxury brand full of confidence in China's second tier market and what supports China to become the world's second largest luxury consumer market? What kind of thinking do we need when the Chinese market is gradually opening up to the global luxury brands?

The Louis Weedon store, which is about to open, is located in yutiafu shopping center in Zhengzhou. In order to marry Louis Weedon, the shopping mall was renovated three times outside the three floors, not only adding 8 sightseeing elevators, but also changing the ground of the Plaza.

According to estimates, Yu Da married Louis Weedon at least 4 hundred million.

Louis Weedon is also not vague. The decoration of the designer in Paris is the main feature of Chinese decoration. It imitates the floor tiles of Champs Elysees. The glass curtain wall made of Louis Weedon's Classic 4 petals has some kind of appearance of the hall of nourishing heart.

Ingenuity is not only embodied in hardware, but also in service. Huang Jianxiong, director of public relations of Louis Weedon Mall Sales Co., Ltd.:

Huang Jianxiong: our shop assistants, when we ask them to receive guests, should go from door to door until he leaves. You will clearly know what kind of things he needs and help him find other suggestions, not just standing in the counter waiting for guests to ask, but we should take the initiative to understand the needs of guests and give him more advice.

Needless to say, Louis Weedon's entry into the second tier cities is undoubtedly a promising consumer.

In April last year, GUCCI entered Zhengzhou, causing a mad rush. The first day of opening a shop, the sales volume was easily over one million without any publicity.

Chen Xu, a retail industry analyst, believes that luxury brands entering the second tier is the inevitable trend of development.

Chen Xu: like

Fu Guoqun, a professor at Peking University, is an expert in the field of brand research. In his view, Louis Weedon may have more profound considerations in the second tier market.

Fu Guoqun: part of it is from the perspective of instant money. It may also be a choice. From a long-term perspective, we can still consider the issue.

One

Ms. Liu: on the one hand, I think there is still some market in Zhengzhou, but I think that this level of development in Zhengzhou may not be able to accept such luxury goods in a large scale, but I can not really achieve it at present.

China has become a real luxury consumer country, and it is possible to surpass Japan as the world's largest luxury goods consumer at a very fast rate.

Although many people think that this is the best example of China's booming economy, some scholars worry about the immature and irrational consumption of Chinese people. After all, the average wage earners in China's luxury consumption groups occupy a very important part.

Chen Xu: there is no mention of what consumption culture is, not that you understand the meaning of its brand and understand its history of luxury goods. China is still a bit of a show off.

However, Fu Guo group is a very clear analysis. The reasons why East Asian countries, including China, are keen on luxury goods may be rooted in traditional hierarchical culture:

Fu Guoqun:

As Louis Weedon has repeatedly stressed, they represent a luxury culture and French luxury tradition. When consumption has become a culture to influence the world, its power is not limited to consumption.

That is why it is time for us to start learning when luxury goods enter China.

Zhou Xiuting, director of marketing research center, Zhengzhou University,

Zhou Xiuting: this international big enterprise comes to Zhengzhou. Their business philosophy and marketing mode will play an example role for many other commodities, and will lead them to raise their management level.

I am afraid that it will not take overnight efforts to train China's own luxury brands. It will take a long process.

At the moment, it may be more realistic to establish China's own world famous brand, though not necessarily luxurious, but it must be of high quality.

From the perspective of Chen Xu, clothing and luggage are not China's strong points, but the extravagant luxury of tea and porcelain can also be fought.

Chen Xu: is it necessary for China to have some luxuries on clothes or bags? Maybe China will also produce some luxuries in liquor and tea.