"Rabbit" Flew Into &Nbsp; Shanghai Business Circle Sales Increased By 20% Over The Same Period Last Year.

Three days before the long holidays, the sales volume of the major business circles increased by more than 20% over the same period.

In the rabbit year of the lunar year, sales volume of Shanghai retail business is also "rabbit".

Three days before the long holidays, the major business circles were booming. The Commerce Commission announced yesterday that the sales volume of Shanghai's major business circles increased by more than 20% from the new year's Eve to the new year's second year. Wujiaochang, Yu Garden, Nanjing East Road, Nanjing West Road, central North, Pudong Zhang Yang Road, Zhongshan Park, North Sichuan Road and other commercial street sales increased by 25% over the same period last year.

During the Spring Festival, the marketing methods offered by shopping malls are not the same as those of other festivals. Although there are many discounts, some shopping malls choose to close in advance in order to allow salespeople to have time to reunite with their families.

This makes consumers ready to "spoil" consumers are not satisfied, so the emergence of consumers early morning and other commercial buildings open the scene.

In the morning of the new year's Eve, reporters at the new world city gate in Nanjing West Road saw a group of customers rush to buy goods and receive the "happy rice" from the mall.

According to statistics, the new world city sent 10 thousand kg of rice on that day, with sales exceeding 13 million yuan.

On the same day, sales volume of other department stores also increased: the sales volume of 10 main department stores and shopping centers of Bailian company in Shanghai reached 61 million 300 thousand yuan, up 25.1% over the same period last year.

Among them, the first eight hundred partners sales exceeded 14 million 200 thousand yuan, and maintained the first sales scale of department stores in the city, and sales of some shopping malls increased by more than 80% over the same period last year.

Statistics also showed that the retail sales of food stores and famous hotels increased rapidly during the festival. The hypermarkets and convenience stores increased two digit year-on-year growth. The catering industry also had a good start in the new year. The retail sales of the lunch packages increased by more than 20% over the same period last year, and the year-on-year growth of Chinese food in the first year of the new year was 24%, and the fast food increased by 13% over the same period last year.

Reporters noted that in all kinds of marketing methods, cost-effective and happy "blessing bag" very popular with the public.

The so-called "blessing bag" is actually a kind of package promotion, which stores the cosmetics, clothes, shoes and even toys into bags.

Under normal circumstances, consumers can not know before the payment of the specific products in the bag, only the product category, price and size and so on.

But the "blessing bag" offers a wide range of discount with a discount of up to 77% off and a limited number.

This sales promotion way full of surprises is sought after by young people.

During the Spring Festival this year, Jiu Guang Department store, Mei Long Town, Yi Shi Dan and Pacific department store all launched the "blessing bag" promotional activities.