The Old Legend Of Shenzhen'S Old Department Stores

In Shenzhen

Recently, one of the old department stores in Shenzhen welcomed the 15th anniversary celebration. Apart from the grand celebrations, the unique track of development and continued strong competitiveness of Shenzhen's old department stores attracted more and more attention both inside and outside the industry.

From Shenzhen to expanding territory

15 years ago, the year old department store from Hongling store a shop, more than 10000 square meters, a few hundred.

The development track of the year old treasure reflects the development track of Shenzhen's old department stores. Almost all of them started after 1990, and gradually took the road of chain connection in the past 10 years.

In 2002, the year old treasure store took the first step of chain marketing, adding two branches a year.

In 2005, he also opened four stores in three formats in a year, including his first themed shopping mall, the year old star store.

In 2009, he started the first Trans provincial chain store, Changsha Kaifu, the first step in the national chain.

In 2010, the Baoan Sha Hao store and the year old treasure store were opened in Shenzhen, and they took the lead in the business pattern of the HKSAR.

Similarly, other old department stores such as Tianhong, Maoming and other industries have been expanding actively in recent years, opening branches continuously in the field, bringing the advanced ideas of Shenzhen department stores to many cities throughout the country.

Enhancing competitiveness through constant innovation

In recent years, with the rise of foreign-funded retail enterprises and new retail enterprises, the old retail businesses are facing severe tests. But the old department stores in Shenzhen have always been competitive in the changing market. The industry believes that this is due to the fact that Shenzhen department stores started in a completely market-oriented environment, making Shenzhen old department stores always have a sense of urgency and innovation to adapt to market changes.

The most direct expression of innovation is the innovation of business format. In the development of Tianhong, Tianhong has created a brand new brand of Shang Shang department store, and maiye Huaqiang North store has led the trend of new department store.

And the year old treasure also continuously introduces the new format, the year old treasure star shop located in the theme shopping mall, the flower good garden shop is the brand-new large-scale comprehensive supermarket format, this year's newly opened Baoan Sha well shop is the community shopping center, these different formats are aimed at the different market environment.

Keeping the brand culture and not following the old rules, the old department stores such as Shenzhen are always competitive.

In addition, it is marketing and management innovation, and its operation and management mode has become a model for many peers.

According to the head of the year old department store, the smile service in 90s, the knowledge service of [21.08 0.43%] in the new century, and today's expert services are all the magic weapons of the year old treasure to attract customers.

While constantly absorbing new business ideas and creativity, the year old treasure store also keeps pace with the times and uses new technologies to improve its service level.

Such a business philosophy is also the core competitiveness of Shenzhen department store.

Listing boosts development to a new level

In the last two years, the most important words in Shenzhen department stores are "chain" and "listed".

In recent years, Shenzhen's old department stores such as Mae ye, Tian Hong, and Bao Bao have been listed on different capital markets, and this has made their development to a new level.

There is no doubt that the development of several major department stores has obviously accelerated after listing. In November 17th last year, the year old treasure store was officially listed in Hongkong, becoming another department store retailer in Shenzhen's Hongkong stock exchange.

For the first time, the new store made its debut in the thirteenth branch of the year's department store in December 11th.

Its official revealed that the development of the year old treasure will continue to focus on Shenzhen, while expanding the surrounding cities. Two new stores in Dongguan and Humen have already started preparations, and the choice of the shop format for the year old treasure shop will probably be the first test of the water shopping mall mode.

In addition, the 2011 year old treasure store will expand its focus in Hunan, the Pearl River Delta and East China.