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Financial Crisis Boosted Pformation And Upgrading Of Women'S Clothing Industry In Shenzhen

2011/2/8 16:36:00 97

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Financial Crisis Women'S Clothing Industry Combined Innovation

Dress and adornment

Fashion industry

It is one of the dominant industries closely integrated by the government and creative culture industry. Women's clothing is also the best in Shenzhen's clothing. According to statistics, Shenzhen women's clothing occupies half of the country, with a total output value of about 100000000000.

Nevertheless, compared with the famous brands abroad, Shenzhen women's clothing is also very powerful and can't compete with foreign brands.

The Shenzhen municipal government is deepening industrial restructuring and moving towards the goal of an international modern city.

In such a strong change, the garment industry is bound to carry out deep industrial upgrading and pformation of the industrial development mode. The core of this upgrading is to pform the concept and cognition of "fashion industry" into "creative and cultural industries of fashion" and actively combine innovation with financial capital.

If there is no sustained creativity and cultural motivation, any modern industry can not sustain development, especially in the fashion industry. If there is no financial support and heavy asset management support, any modern industry will be unable to withstand the risk of financial crisis in the current unstable world environment, and the fashion industry is no exception.

Under the impact of the global financial crisis, China, as the world's largest garment manufacturing and consumption center, is currently undergoing fierce competition. Many textile manufacturing and export companies have varying degrees of earnings loss and performance decline, or even operating losses.

At the same time, more and more foreign clothing brands such as

ZARA

And so on, directly into China to compete, trying to spend huge sums of money with a new business model to rapidly expand, occupy and guide the mainstream domestic market.

More and more foreign brands occupy the best position in shopping malls, grab huge profits with high premium capability, and drive China's low-end brands out of shopping malls one by one.

Under pressure, there is also the motive force, that is, foreign brands have reached tens of billions of dollars, while China's largest clothing enterprises are only 20-30 billion, and space is very large. Fashion and quality are becoming new growth points of China's garment industry.

For Chinese women's clothing enterprises in traditional industries, apart from the new proposition of how industrial capital is combined with financial capital, many enterprises are facing great bottlenecks in the improvement and optimization of business philosophy innovation, product design innovation, channel terminal development, operation team building, operation and management upgrading, marketing innovation, brand building and upgrading, and building competitive advantages. A few domestic women's clothing enterprises, represented by domestic concept enterprises, especially in Shenzhen, face the financial turmoil and make full use of their strong ability to resist risks.

2008 global

financial crisis

The opportunity for the development of Shenzhen women's wear is gone forever, and this time goes into the period of integration and differentiation of Shenzhen women's clothing.

This stage embodies two typical characteristics: first, the sharp decline of the new brand's entrepreneurship, and the successful brand must have vitality; two, the disappearance of the brand and the strong growth of the brand, the steady growth of the brand with strong learning ability, and the beginning of diversification and multi brand development.

In the first ten years, the women's clothing brand in Shenzhen has been 30% or more fading out of the market at this stage.

As a benchmarking enterprise in China's apparel industry, YOUNGOR took the initiative to attack the real estate and financial industry on the basis of the small profits of its main industry, but after many problems appeared, it began to calm down and think, learn and learn from the stone of the international industrial financial holding group.

如果，深圳女裝產(chǎn)業(yè)積極布局國際市場，并同時與資本市場運作同步，分別在其企業(yè)和產(chǎn)品有一定影響力的深圳、香港和歐美布局上市公司; 與此同時，積極聯(lián)合深圳房地產(chǎn)伙伴在目前房地產(chǎn)業(yè)宏觀調(diào)控之際，積極進入與其主業(yè)相關(guān)的服飾工業(yè)地產(chǎn)、中小型服飾專賣店地產(chǎn)、大中型服飾百貨地產(chǎn)、服飾物流地產(chǎn)、服飾行業(yè)電子商務(wù); 進一步在目前中國服裝行業(yè)新一輪大洗牌之際，積極推進以品牌圍剿為目的的并購重組;金融是深圳核心支柱產(chǎn)業(yè)，具有相當?shù)膭?chuàng)新基礎(chǔ)和國際資源整合優(yōu)勢，深圳女裝產(chǎn)業(yè)還可以在雅戈爾進軍金融業(yè)的經(jīng)驗和教訓(xùn)基礎(chǔ)上，大膽抓住目前中國全面深入推進產(chǎn)業(yè)資本與金融資本結(jié)合的大好機遇，學(xué)習(xí)借鑒國際金融控股模式，通過在國內(nèi)、香港和歐美控股銀行、信托、租賃、保險等金融機構(gòu)，積極開發(fā)與其主業(yè)配套的服飾產(chǎn)業(yè)金融服務(wù)。