Financial Crisis Boosted Pformation And Upgrading Of Women'S Clothing Industry In Shenzhen

Fashion industry

It is one of the dominant industries closely integrated by the government and creative culture industry. Women's clothing is also the best in Shenzhen's clothing. According to statistics, Shenzhen women's clothing occupies half of the country, with a total output value of about 100000000000.

Nevertheless, compared with the famous brands abroad, Shenzhen women's clothing is also very powerful and can't compete with foreign brands.

ZARA

And so on, directly into China to compete, trying to spend huge sums of money with a new business model to rapidly expand, occupy and guide the mainstream domestic market.

More and more foreign brands occupy the best position in shopping malls, grab huge profits with high premium capability, and drive China's low-end brands out of shopping malls one by one.

Under pressure, there is also the motive force, that is, foreign brands have reached tens of billions of dollars, while China's largest clothing enterprises are only 20-30 billion, and space is very large. Fashion and quality are becoming new growth points of China's garment industry.

For Chinese women's clothing enterprises in traditional industries, apart from the new proposition of how industrial capital is combined with financial capital, many enterprises are facing great bottlenecks in the improvement and optimization of business philosophy innovation, product design innovation, channel terminal development, operation team building, operation and management upgrading, marketing innovation, brand building and upgrading, and building competitive advantages. A few domestic women's clothing enterprises, represented by domestic concept enterprises, especially in Shenzhen, face the financial turmoil and make full use of their strong ability to resist risks.

financial crisis

The opportunity for the development of Shenzhen women's wear is gone forever, and this time goes into the period of integration and differentiation of Shenzhen women's clothing.

This stage embodies two typical characteristics: first, the sharp decline of the new brand's entrepreneurship, and the successful brand must have vitality; two, the disappearance of the brand and the strong growth of the brand, the steady growth of the brand with strong learning ability, and the beginning of diversification and multi brand development.

In the first ten years, the women's clothing brand in Shenzhen has been 30% or more fading out of the market at this stage.

As a benchmarking enterprise in China's apparel industry, YOUNGOR took the initiative to attack the real estate and financial industry on the basis of the small profits of its main industry, but after many problems appeared, it began to calm down and think, learn and learn from the stone of the international industrial financial holding group.

如果，深圳女裝產業積極布局國際市場，并同時與資本市場運作同步，分別在其企業和產品有一定影響力的深圳、香港和歐美布局上市公司; 與此同時，積極聯合深圳房地產伙伴在目前房地產業宏觀調控之際，積極進入與其主業相關的服飾工業地產、中小型服飾專賣店地產、大中型服飾百貨地產、服飾物流地產、服飾行業電子商務; 進一步在目前中國服裝行業新一輪大洗牌之際，積極推進以品牌圍剿為目的的并購重組;金融是深圳核心支柱產業，具有相當的創新基礎和國際資源整合優勢，深圳女裝產業還可以在雅戈爾進軍金融業的經驗和教訓基礎上，大膽抓住目前中國全面深入推進產業資本與金融資本結合的大好機遇，學習借鑒國際金融控股模式，通過在國內、香港和歐美控股銀行、信托、租賃、保險等金融機構，積極開發與其主業配套的服飾產業金融服務。