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The Chinese Wind Dominates The Consumption Of Luxury Goods.

2011/2/10 13:41:00 74

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In mid January, Chinese President Hu Jintao visited the United States. Recently, New York's Times Square has been playing China's national profile promotional film. China is now the most popular topic.

Can fashion men integrate this strong Chinese style in their clothes?

A: most Western luxury brands have been psychologically prepared for China's re emergence. Many luxury brands have already been opened in all parts of China.

Exclusive shop

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A market research conducted by Bain & Co. shows that unlike in the west, men, not women, dominate the consumption of luxury goods in China.

But so far, China's influence in the men's fashion industry has been very limited, and this year, this situation is likely to change.

At the beginning of this month,

Louis Vuitton (

Louis Vuitton has chosen a Chinese male model in its advertisements.

It was also this month that Zegna (Ermenegildo Zegna) staged a men's show called In the mood for China in Milan, using a lot of elegant Chinese elements, such as a silk red wood shirt, and the fabric used to finish the classic Chinese painting.

Some luxury brands also introduced single products related to the year of the rabbit - for example, Dunhill (Dunhill) introduced a rabbit shaped cuff button ($295) and a gray tie with a rabbit pattern ($125).

If you are looking for something that is really Chinese, it will be more difficult.

A lot of clothing is made in China all over the world, but China itself lacks a truly talented men's designer.

Ji Wenbo, the designer of "Li Lang" brand, became the first Chinese designer to appear in the Milan men's fashion week in 2009. However, it was only a flash in the pan. After that, he was never seen again in Europe and New York fashion week.

The most likely Chinese designer in the international fashion industry is Zhou Xiangyu, who once received education in Holland. Now he has attracted much attention in the men's fashion industry.

Last month, his new season's work appeared in Beijing, which included a number of visual impact woolen coats, which can be seen as a fashion pioneer anywhere in the world.

But look at the fashion of price relative to the public, and you will find it.

Fashion world

A young and leisurely Chinese style is blowing.

China's canvas shoes, such as leap, Hui Li and Shu long, have the aesthetic taste of the 70s and 80s of last century. They are popular in Europe and China.

However, the best way to get to know Chinese street manners is to go to websites like taobao.com and 7d.com.cn.

7d.com.cn is an online store supported by the Shanghai municipal government, providing a platform for China's independent brands. Unfortunately, its distribution range is limited to China.

Many of the products on the shop are fast fashion products like H&M, but the style is even more ancient. But there are still a lot of coveted single products, such as a Thomas Lee double breasted short windbreaker, with a price of only 97 dollars.

So cheap and fine, you will surely hope that you can live in China.