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Shishi Shoe Enterprises Speed Up The Construction Of Department Stores And Seize The Market.

2011/2/11 10:29:00 71

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Shoe Enterprises Department Store

February 11th, before the news, the city's well-known shoe business baseball players

footwear industry

Products are stationed in Shanghai.

Department store

After the shopping mall, we have invested more in strengthening the layout of high-end department stores in Jiangsu.

Besides, my city is Friday.

Shoe enterprises

From October 2010, it also accelerated the marketing layout of department stores in large and medium-sized cities such as Shanghai, Jiangsu and Guiyang, and striving to enhance brand influence at the sales terminals.

"Nowadays, more and more footwear enterprises are beginning to pay attention to the construction of department stores, and the footwear industry, with the advantage of department stores and other channels, compresses the intermediate supply chain and directly faces consumers."

Ge Hongyin, deputy general manager of baseball shoe industry, thinks that department stores are the best selling channels, especially those chain stores with many chain outlets.

In fact, Shishi shoe business is not unfamiliar with department stores and counters. Most enterprises have dealings with department stores since they started to do business.

But then the marketing focus shifted to the franchise mode, and many enterprises gave up department stores.

Since last year, some of the main dealers such as baseball players, Friday, and so on, after the terminal layout was almost saturated, began to exert their efforts in the layout of department stores, and achieved good results.

The industry believes that accelerating the layout of department stores is not just for direct marketing, but more importantly, it can quickly enhance brand radiation.

Mr. Cao Yansong, a spokesman for Shishi blue electric culture communication company, told reporters that department stores are places where consumers often go. The well-known shoe enterprises have developed a mode of mutual benefit and win-win with the market channel through exhibiting and combining with their own reality, and cut down the intermediate links to realize the joint venture of the manufacturers. The hope is that the mode of self operation can develop together with the channels. We believe that the problem of "unbalance between the brand and the channel" can be solved through the equal exchange and interaction between the brand and the channel business, and the two sides will get the corresponding interest chain in the cooperation so as to achieve a win-win situation.