Fashion Is Also About Sustainable Charm.

In 2011, the autumn and winter fashion week in Copenhagen came to a close at the CIFFKIDS of Copenhagen International Fashion Fair. 35 fashion brands from the Nordic region presented a splendid fashion feast on the five day fashion week, which perfectly explained the popular trend of "low-key elegance" and "innovative design".

Fashion is also about sustainability.

In the post financial crisis era, the demand for clothing consumers has changed, and people are more willing to pay for the everlasting classic clothing.

Eva Cruiser, director of fashion week in Copenhagen, pointed out that the fashion industry is facing new realities and new consumption concepts.

"I see that consumers are more inclined to a sustainable fashion. What they want to buy is lasting, not just a season."

Eva Cruiser said.

The reduction of purchasing power of consumers in the era of crisis poses new challenges for fashion designers.

It is easy to see from this fashion week that designers are fully aware of the quality, practicality and design innovation of garments in the face of reality. They can be careful in material, decoration and matching, and strive to achieve harmony and unity in fashion and practicality.

How to occupy a place in the increasingly competitive world clothing market?

Mikkelsen, the Danish Minister of economics and commerce, said at the opening ceremony of the fashion week that low wages and low cost are not the way for the fashion industry to survive.

"We will compete through brand creativity, business philosophy and talent advantage."

Mikkelsen said.

Controversy is difficult to hide fur Charm

Although fur fashion has always been a controversial topic, the Oslo Fashion Week held a ban on fur clothing recently. But Denmark, as the world's largest mink producer, has opened its luxury fur show this week. The charm of fur fashion is evident.

Eva Cruiser expressed this view to reporters: "what kind of materials the fashion designers choose to use should be decided by themselves. Limiting the use of materials will greatly affect the innovation and vitality of this industry."

For designers, everything in nature is the source of design inspiration, and fur gives the beauty and expressive power of fashion to unparalleled.

This is also the reason why fur elements are enduring in the fashion stage.

But unlike previous exaggerated designs, fur fashion designers wanted to convey the idea of "low-key luxury" through details and classic styles.

Eva Cruiser is optimistic about the future of fur market.

She believes fur will continue to play an important role in Danish and Scandinavian fashion design as a special material.

"No matter from the needs of consumers or from the perspective of designers, there is no indication that fur will exit the fashion market."

Fabric color is new

In a series of Scandinavian fashion show with different styles, the reporter noticed a message: red, dark green and orange colors will become the main colors of this autumn and winter fashion.

Danish independent designer brand ByMaleneBirger is famous for its innovative and modern sense.

The 2011-2012 year autumn and winter series released by this fashion week can not be ignored. As always, it has brought admirable visual enjoyment to supporters.

The series of windbreaker and professional suits focus on the innovative design of tailoring and outline, and the accessories such as hats, bow ties or tassels are refreshing.

In terms of color, from traditional black, grey, white to nude, yellow, orange and orange red, collision and contrast colors are used freely. The span is large enough to earn enough audience's attention.

Another famous brand in Denmark, Rutzou, is also pleasantly surprised.

Designer SusanneRutzou follows the consistent and natural style of Scandinavian fashion, reducing the complexity of embroidery, nail beads and other decorative elements.

The dazzling red and mysterious purple impressed the audience with a strong and warm gesture, while the beautiful and gentle silk made the show full of strong romantic and feminine colors.

"Scandinavian fashion is not only of high quality, but also price friendly, which can meet the needs of the masses. This is a popular fashion in the post crisis era."

Eva Cruiser said.

Editor in chief of the Danish daily wrote in the commentary of this fashion week: "in the post financial crisis era, Nordic fashion design has been innovating in the use of fabric and color while adhering to the simplicity and pragmatism of the past."

The fashion week of Copenhagen began in 1964. It was held in February and August two times each year. It is now the largest fashion event in Nordic region.

Every fashion week will attract many celebrities, professionals, businessmen, visitors and news media from all over the world.

The next Copenhagen fashion week will be held in August this year.

At that time, designers will release the fashion trend of spring and summer 2012.