The Future Market Will Be The Era Of Brand Aggregation.

Keywords

Build brand

Future

As the largest distributing market of Henan women's clothing, Zhengzhou Jin Rong trade city has more than 500 women's clothing factories in Zhengzhou, carrying over 80% of the market output of Zhengzhou women's clothing, and bringing together more than 92% of the Zhengzhou women's clothing brand. It has witnessed the whole process of local clothing enterprises from small workshop production to large specification assembly line operation, from imitation to independent research and development, and has become an important window to show the development level and strength of the women's clothing industry of Henan Province.

Under the situation of "marketization of markets and marketization of shopping malls", the Beijing bailing World Trade Center also attaches great importance to brand operation.

For example, the introduction of Adidas, Nike, CONVERSE, KAPPA, Mester Bang Wei, Semir and other well-known brands, opened up the first line of brand access to the market.

Bai Rong's brand brassiere has been monopolized in Beijing. Branded manufacturers of second or more brands choose to have a berth as one of the main criteria when choosing agents in Beijing.

To support its own brand, Changshu Tianhong garment city holds four annual new product launches every year, inviting many buyers to come.

Secondly, the three dimensional publicity and promotion of Tianhong, from the internal magazine, website, brand docking conference, media and other aspects of the multi pronged efforts, spare no effort.

At present, the rainbow has a large number of independent brands, such as Li Jia people, Jacob Road, Hollywood, cool balba and so on, many brands in Jiangsu range have their own franchise stores, channel network throughout Jiangsu, Anhui and Shandong, some independent brand annual turnover more than 100 million yuan.

Haining leather city has also introduced many famous brands, and has created its own brand effect.

So far, two brands of Mmonu and snow leopard have become famous brands in China. The white collar has become a well-known trademark in China, and a large number of famous brands in Zhejiang have been born.

Xinji international leather city is a key construction project in Hebei in 2009. It covers an area of 380 Mu and a total investment of 1 billion yuan.

According to the national AAAA scenic area standard construction, it integrates shopping, leisure, tourism, information dissemination, fashion show, leather Museum and other functions.

The first phase of the investment of 650 million yuan has been completed.

The new design, complete functions and perfect matching have attracted a large number of famous international and domestic brands such as Playboy, old man, Kaiser, snow leopard, Hetai and seven wolves. It has laid a solid foundation for building the largest and internationally known leather products trading center, information distribution center and logistics distribution center.

Keywords

Industry win win

The competition of professional market is derived from the dispute of business circles, and the clustering effect is increasingly significant.

If a market wants to achieve real prosperity, it must actively cater to the needs of the overwhelming majority of consumers and the consumption characteristics of the brand era.

Future sales services will include comprehensive functions such as image design to meet consumers' one-stop procurement needs.

All these characteristics determine that single commodity will develop towards mashup mode.

If we want to quickly occupy the forefront of the market, we must cater for this trend.

Henan Jin Rong commerce and Trade Co., Ltd. put forward the idea of "industry win win" - every link of the industrial chain is very important, the whole industry is developing, and all links in the industrial chain can achieve a win-win situation.

Under the guidance of this concept, the service area of Jin Rong's business city extends to the upstream of the garment industry.

Wenzhou village garment processing park, Zhengzhou famous garment processing base and other projects have been launched and provided to Zhengzhou clothing manufacturers to put into use.

In August this year, Jin Rong international light textile city was opened in Henan. The textile city is located in the exhibition and trade center of the textile trade in the central region. It fills the short board in the upstream part of the textile and apparel industry chain of Henan province. It is a concrete embodiment of the strategy of Henan Henan Trading Co., Ltd. to improve the apparel industry chain and to implement the strategy of revitalizing "big textile and big clothing".

On the basis of the first phase, Southern China city launched the two phase of textile and apparel in a timely manner, aiming at building a textile product center for garments, home textiles, underwear and so on.

The two phase aims to integrate the entire textile and garment industry chain as the goal, not just the extension of the first textile market. Therefore, the project integrates the functions of business matching, exhibition and exhibition, so that buyers from all over the world can get one-stop service, looking for the most complete accessories in China, the new popular fabrics with technical content, fashionable clothing styles and all other raw materials.

The business mode of Southern China city has made up for the defects of scattered procurement and lack of perfect principle supply in the PRD region. Experts have commented that Southern China city has now become the "WAL-MART" for the purchase of industrial raw materials, an integrated service center, and a comprehensive business service platform with a logistics system and a good business environment.

On the platform of South China City, it not only provides an exhibition and trading center for large-scale industrial raw materials and finished products, including functions of trading, exhibition and display, testing, e-commerce, information exchange, warehousing, distribution, freight and financial settlement, but also a modern comprehensive trade logistics city and high-end production and service industry base integrated with purchase, tourism, catering, leisure and entertainment.

Haining China Leather City is a leading market in China's leather industry, enjoying high popularity and influence both at home and abroad.

Haining Leather City, China's leading leather industry in Haining, is leading the leather industry in China, exploring the future development mode of the professional market, the pformation and upgrading of leather industry, the fashion of leather fur products, and so on.

After the leather city has developed to a certain stage, the leather city processing zone has been established, and a production platform has been set up for the small and medium-sized enterprises. After the first phase of leather city opening, the two phase of the market has been launched, the main fur clothing and leather shoes have been realized, and the extension of the industrial chain has been realized. After the two phase has gradually matured, the three stage of the brand fashion center has been launched, laying the groundwork for further upgrading the leather industry.

Based on the mature market in Haining, we build Tong Er Bao Haining leather city to expand the Northeast market.

Keywords

Scale winning

The future consumption characteristics are changing from physical demand to cultural demand, from general demand to personalized demand, from single demand to diversified demand, from perceptual consumption to rational consumption.

This requires continuous segmentation of the market. On the one hand, the specialized sector that accommodates a certain product category will be developed to a large scale to meet the diversified needs of buyers and consumers in a certain product area.

The opening of Guangdong Huidong Yin Ji international shoe city represents the new era of Huidong shoe industry entering "Chinese women's shoes to see Huidong and Huidong women's shoes in silver base".

The development and expansion of Huidong's finished shoes trading zone has directly led to the leap from quantitative change to qualitative change. A large number of well-known shoemaking companies in Huidong have gradually replaced the previous single shoe industry distribution, all kinds of new products are gathered, and all kinds of purchasing products are available. The silver base shoe area has formed the Guangdong Guangdong Women's shoes distributing center, which is undoubtedly the biggest positive for buyers.

Huidong Yin Ji international shoe city has become a bridge and hub between shoemaking manufacturers and distributors. It has gradually formed a new pattern of "pre store and post factory", and the three have strong combination and positive interaction. An international one-stop purchasing platform has been gradually improved.

The Tianhong clothing city in Changshu has vigorously adjusted and optimized the interior of the garment city for a year, enriching a large number of strength merchants.

At the same time, we should boldly innovate in market channel development, market brand promotion and management supporting services, and establish the core competitiveness of Tianhong's "low wholesale price and win the market".

Tianhong has been upgraded in terms of business capacity, market channel development, business philosophy, brand share and business strength.

Through the wholesale operation of a single brand, the brand can be pformed into a multi brand combination wholesale, and the independent brand will be registered to develop the form of affiliate agency so as to realize the upgrading of the market management strength and the pformation from extensive management to meticulous management, thus ensuring the continuous competitive power of the rainbow in the market.