Spring Clothes Went On Sale In Late Spring

At present, Hefei

Fashion is gathering.

As early as last year, 5 to August, agents from all over the country issued orders for spring clothes to clothing factories this year.

"Garment factories in Guangdong and Jiangsu and Zhejiang provinces have suffered from the shortage of labor and raw materials since last year. If I don't order earlier, I will not be able to place my order."

Xu Huisen, a dealer in many brands of clothing such as Semir and Taiping bird, told reporters.

Due to the short listing time of spring clothes, only one or two months, plus the large temperature change in spring, there is a certain risk in sales. Under normal circumstances, the ordering amount of agents is not large, which usually accounts for only 15% of the annual clothing orders.

According to industry sources, Anhui clothing agents are accustomed to adhering to the principle of "keeping up with fashion and taking into consideration the general acceptance of the public".

According to the introduction, spring clothes this year are popular and natural, returning to their original style. They are bright, soft, fashionable and natural.

"In the past, most of our costumes were pink, pink and other sweet styles. This year's new styles include navy blue, bright yellow and other colors.

In general, fashion elements are more and clothing is more urban.

The proportion of traditional "sweet series" has decreased from 60% in the past year to 40% this year.

Chang Chen, a Anhui agent for ladies' clothing, said.

Xu Huisen believes that the color of spring clothes is more beautiful than winter clothes and is more subtle than summer clothes.

Because the Spring Festival has just passed, the Spring Festival shows more red in celebration.

In addition, spring clothes such as "camouflage wind" and "cowboy style" will prevail this year.

"Last year, the popularity of international brands was cowboy style and camouflage series.

Fashion elements in the world can only become popular in inland cities in China in 1 years, and will become faster and faster.

Xu Huisen said.

Price increases vary.

Last year, the price of clothing and clothing increased, and the price of spring clothes also increased significantly this year.

"Spring clothing prices rose by about 15% compared with the same period last year.

Since my agency's brand is mainly for the working class and student groups, the price will not exceed the acceptable scope of the particular consumer group. "

Chang Chen said.

Aiken clothing store manager cam told reporters that because of its own brand clothing, the selection of fabrics and other work is done by its own team, thus saving a part of the cost, and did not feel the cost increase was too high.

According to the analysis of the insiders, the price of clothing depends on brand positioning. Many spring clothes prices rise this year, which are caused by the increase in costs and the increase in brand value.

Generally speaking, the price of public clothing is increasing little, about 10%, and the rise of high-end brands is much higher.

Xu Huisen told reporters that the price of a high-end men's clothing brand represented by Wanda Plaza in Hefei has risen by 35% to 40% this year.

The head of the women's clothing department of Drum Tower, Hefei, said that the price increase of high-end clothing is closely related to its choice of fabrics. "We have an upscale women's clothing brand, and this spring launched a variety of Joker bottoms. The price of the imported garments has increased naturally because of the use of LV and CHANEL's international imported garment fabrics."

Cold current affects sales

"During the new year, it was a scene of spring, and I bought a thin coat.

Who knows recently encountered the "cold spring," and had to turn out winter clothes to wear! "The provincial city Miss Tang complained to reporters.

During the Spring Festival this year, because of the fine weather and the rapid rise of temperature, spring clothing sales are also a "bright sunny day".

Chang Chen told reporters that during the Spring Festival, sales of clothing brands he represented increased by 20% over the same period last year.

However, after the festival, "spring cold" followed, making it difficult to sell spring clothes.

"During the Spring Festival, our spring clothes sales were very good, but at the beginning of the month, the temperature dropped abruptly in the seven and eighth days, and sales fell down at once. Some stores also re installed winter clothes."

Xu Huisen said.

Because there is no express during the Spring Festival, spring sales of online shops usually begin only after the holidays.

"Just after the end of the year, most parts of the country are experiencing rain and snow, so it is hard to sell spring clothes at the moment," cam said.

In this regard, there are people in the industry analysis, now the spring dress time is relatively extended, the end of March last year will be off shelves, but in the past two years will continue until the end of April.

If the "spring chill" duration is shorter, it will not have a greater impact on spring sales.

In addition, despite the drop in temperature after the holiday, rain and snow are coming again, consumers in general have formed the habit of buying spring clothes after the Spring Festival.

Especially the high-end clothing consumer groups, they "buy" will still buy, less affected by the weather.