Chinese Designer Chen Shaoyan, A Rookie, Is Promoting Window Display.

Chen Shaoyan, a new Chinese fashion designer, has been on the international stage again after joining London Fashion week last year. With his unique and innovative style, he has stood out from the young designers from all over the world. He should be the design window of "Selfridges, the 2010 Best department store in the world".

"BrightYoungThings" design new generation -- window display Recently, there has been a whirlwind in the fashion design world and department stores in the UK. This interdisciplinary window design exhibition was planned by Selfridges department store in the United Kingdom. Selfridges department was selected by the International Department Store Association (InternationalAssociationofDepartmentStores) as the best department store in the world in 2010. Wei Xinying was famous for her department store in front of the window design concept.

"BrightYoungThings," the new generation of design, the window design exhibition is the first time that Selfridges department store has launched a window design activity in the UK for the first time in the UK to screen 25 young pop stars from all over the world in fashion and art and design fields, including jewelry, accessories, costume design, props design, illustrations and so on, which has caused a sensation in London, England. BrightYoungThings is also the first plenary power of the Selfridges department store in the UK to give young rookie a big start. Display window Originality. Selfridges department store is located in the heart of Oxford central street, OxfordStreet. It has another world-famous feature, that is, nearly a million people pass by the department store windows every week. It is the highest exposure window in the world. It can be said that every big international brand is rushing to stay.

It is worth mentioning that among the 25 young designers, one of the Chinese American designers, ShaoYen, Chen (Chen Shaoyan), has recently been getting red in the British fashion world. Chen Shaoyan, who was born in Taiwan, graduated from the school of textiles and Clothing Design Institute of central Saint Martin college last year (CentralSaintMartinsCollegeofArtandDesign). He worked in two gifted designers, AlexanderMcQueen and HusseinChalayan design studio. In April 2009, Chen Shaoyan was invited to take part in the Belgian FashionWeekend fashion competition. Finally, he won the first prize in other European and American elite schools from New York Parsons School of art and design, Royal College of Art, Paris Fashion Institute, Antwerp Royal College of Art and brussele LaCambre Art Institute, with his graduation work in the fashion design department of central London Saint Martin college. Last year, London Fashion Week was selected and invited by many European and American celebrities, including the American pop queen goddess LadyGaga. Bjork, a singer in Iceland, has also talked with Chen Shaoyan about buying clothes through stylists. He was selected by the British heavyweight culture and fashion magazine Another as one of the 6 most promising fashion designers. His works are experimental and marketable, and are quite popular among European fashion circles.

SarahMcCullough, a Creative Manager of department store window design, said that it was the first time that Selfridges department store had invited the outstanding young designers to give free display to their exclusive windows, and screened 25 designers from hundreds of people. Macolau said that she and the window design team discovered Chen Shaoyan through several well-known fashionBlogger. "We have seen the photos of the clothes designed by Shao Yan. They seem to be works of art, which are amazing, showing wonderful effects in window displays."

　　 Shao Yen Chen Through the activities, Waver, a graduate work, is pushed to the world again, and the annotation of level and motion is reinterpreted. It is not only the beautiful picture of a single model, but the continuity of the interaction between body and dress.

He was inspired by the thousands of white paper stickers attached to the windows and walls, and then the fan was blowing to create a sense of motion. In addition, Chen Shaoyan's sister, Chen Yian, helped arrange choreography, which was performed by the dancer's body language to symbolize the waves. It was photographed by photographer Wang Hanshun (HanshunWang) and presented with dynamic images on the old TV. Selfridges department store also specially invited the 25 designers to design limited products for sale. ShaoYen, Chen (Chen Shao Yan) specially designed a set of clothes and accessories for Selfiridges department store, and set up temporary stores (pop-upshops) and sold on the website (Selfridges.com), and this temporary store will also combine the activities of 2011autumn/winter London Fashion week to try to expand the energy of these new talent to the whole world. The windows designed by ShaoYen and Chen (Chen Shaoyan) will be on display from February 5th to the end of February.

Recently, Chinese designers such as JasonWu, AlexanderWang and PhillipLim have taken a place in the fashion industry abroad. ShaoYen, Chen (Chen Shaoyan) is now widely regarded by foreign media as the next Chinese fashion designer who will shine. In late February, he will publish the latest series of works in London Fashion Week, which is expected by the British fashion world.