The Current Situation And Trend Of International Fur Market

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Ms. Xie Sina, the chief representative of the Scandinavian family fur Asia, has over 20 years of experience in the fur industry. She believes that Chinese people are more and more brand conscious.

In recent years, more and more Chinese people pay attention to clothing brand, which also reflects the influence of brand on consumers' habits.

No doubt.

Fur can either be "high" or "fashionable people" fur skin to enter the international trade system, now usually through the auction.

The world's traditional fur clothing consumption market is mainly in North America, Russia and Europe, but in recent years, the consumer market in Japan, South Korea and China has expanded rapidly.

Because of its special status in international trade, Hongkong has become the golden area of leather trade in the world.

At present, Hongkong fur is mainly exported to Korea, Japan, the United States, Canada, Italy, Spain and Russia, and also to the mainland of China.

The international fur market is a very active market, and it is also a highly volatile market.

Judging from the rule of fur market, when the world economic situation is in crisis, the high-grade fur market is stagnant, while the middle and low grade leather market continues to be active, but the silence is almost absent.

Because of the popularity of natural fur clothing all over the world, the consumption of fur has steadily increased, and fur designers constantly provide new styles to enhance the vitality of fur clothing.

China's entrepreneurs and designers who have the ability to control the market maintain a healthy interaction with the fur market at any time and become a new force to promote the development of the international leather industry.

Fur used to be a luxury item enjoyed by the nobility, but now the "civilian wind" of fur has become a trend.

Fur has entered the homes of ordinary people. Fur's "high above the top" and "fashionable and close to the people" are the two main streams of multi-level consumption, which effectively prove the new changes of fur consumption structure in China.

What is the most popular fashion at present? From the current trend of fur products, short fur, sheared hair and leather clothing are popular. Light colored fur clothing is more fashionable.

With the emergence of new styles and new techniques of fur clothing, the "artistic skin" which is reflected in it also quickly occupied the consumer market.

Star Dress often becomes the vane of popular fur.

Whether lamb skin, fox fur or marten, creative imagination will make the fur style look new and away from the traditional standard of luxury.

Today, fur has a new function and aesthetic value, closer to the avant-garde, modern and post style, and has reinterpreted the luxury in recent works.

Some of these fur have been woven, and some have displayed exquisite designs, but they have always maintained their charm and versatile nature.

At present, the popular force seeks to make rational use of fur with two basic elements: first, the small area of fur is glittering, which can be used in all kinds of shawls, tight jackets or short jackets, adorned with necklines, sleeves, lapels or as a cap, or in general, it seems to be very wild like some international brand names.

In any case, designers at home and abroad agree that fur and their diversified processing methods are ideal choices.

It is worth mentioning that "Persianato" is a rabbit skin that is processed into lamb skin.

This is one of the most used materials in the new style. It only comes from the cat hide, fox fur, deer skin and lamb skin.

It presents a new fashion with natural perfection.

In terms of color, white will become the winner of the new season: whether it is its pure texture, or its symbol of white jasmine, diamond or pearl color; in addition, black is still the main color. Besides, the brown, sandy beach and amber brown, golden, cherry red and emerald green will also enrich the fur color.

Long haired caps, handbags, fur decorating boots are also the main force of the fashion stage.

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Add a little bit of skill to fur design.

How to grasp the design essentials of fur and improve the design level? Lv Yue, Professor of the Central Academy of fine arts, thinks that a good fur design product, a commercialized fur product, must be separated from two points: first, do the right thing and do it well.

In addition, designing a product requires a lot of cooperation, and the design is not isolated.

In the design of fur clothing, the designer's aesthetic determines the design basis of the design product.

Some consumers want to wear personalized fashion. They do not want to wear similar fashion. Some designers have to show their creativity and are not satisfied with the trend.

But fashion can not be ignored.

Fashion is like a train full of load. The consumers and designers who sit in the hall have different views, but they can only whistle after it. Who can change its course?

When consumers choose clothes that suit their own characteristics, they will be unconsciously influenced by the fashion. They should regard the costumes that are consistent with fashion trends in terms of color, texture, profile and decoration style as their own objects, because they are living in fashion.

Therefore, some successful clothing companies are constantly producing things that seem to be the same with fashion in their own unique style. This is the so-called style.

Unfortunately, many of our designers are too arrogant to look down on those "commercial designs" which are too commercial. They do not want to seriously consider the secrets of those companies' success.

In a company, the communication between design and other departments is particularly important. Design communication refers to the communication between design departments and other departments and designers, so communication is characterized by two-way communication.

The purpose of communication is to get relevant departments' confirmation of the stage work.

Design communication is a necessary part of design work. Design communication is to express ideas to others, and is also the only way to accept others' opinions.

Design thinking is only in the minds of designers. It is impossible for others to understand without expressing certain forms. The way of expression must be specialized so as to make communication efficient and accurate.

Integration ability -- the unique design resources of resource integration is a valuable magic weapon in the brand business war. Any brand clothing company should attach importance to the protection and utilization of design resources.

Through communication, we can make full use of the existing design resources. Although the design resources of each brand are few, but the increasingly high cost of brand clothing design requires designers to use sufficient design resources to avoid the waste of design resources.

In the design process, we must carry out 3 control processes in the following 3 aspects:

The most important thing is to control the design quality.

The design quality includes the style quality and the sample quality. It is the judgement of the design result.

Style quality refers to whether the design product and product planning department and sales department are consistent with the requirements of the style. The quality of sample clothing refers to whether the finished garment is consistent with the quality requirements of the sales department and the production department.

In the time schedule, the design quality is the most critical. It is the core of the design work. If there is no quality guarantee, quantity is wasted.

Therefore, it is better to design quality rather than quantity.

Next is the design cost control.

The design cost is mainly composed of material samples, personnel salaries, travel expenses, office expenses and so on.

Under certain conditions, the design cost is directly proportional to the time spent on the design conception to the sample completion. If the design manuscript is finished too long, the design cost will not only increase significantly, but also affect the production plan and the whole marketing plan.

Therefore, one of the purposes of design management is to control the expensive design cost and improve the hiring rate of design samples.

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Finally, we use the cargo plan to control the design work.

The formulation of the design plan is based on the overall requirements of the product planning department for the design department, and the implementation details are specifically discharged according to the work of the design department.

In short, design is the beginning of all work. It is a rational work that a designer needs to consider and measure. It is the same for any enterprise, including fur production enterprises.

The success of design depends to a large extent on brand operation. It can not be established alone, but is the result of the whole team's cooperation.

How can fur design be more suitable for consumers?

As the design director of the famous fur clothing brand of Chinese silver fir fur, Wang Yue has his own unique view in the design of fur clothing.

On the forum, she focused on how to pform the idea of creative design into the style of ready to wear products that can be put into production.

The design of the split line can greatly reduce the cost in the past two years. Fur and sheep cut clothing has always been one of the most popular focuses in winter clothing. In many popular brands, fur and fur clothing can be seen.

However, most of the design of large brands seldom use the design of dividing line, which will undoubtedly increase the cost of garments, and it is very difficult to make large quantities of garment production in China.

Fur fabric is based on leather, which is very different from woven fabric. It has high cost and limited area. Therefore, if you can use small area of leather, you will greatly reduce the cost.

For this purpose, it is the most reasonable plan to use the dividing line to assist the design in clothing.

There are many ways to use the dividing line. The most common application is the change design of the princess line and the waist line. In the autumn and winter of 2005/06, the design of increasing the dividing line in the sleeves is also very popular.

In addition, we can make use of the characteristics of both sides of the fur and leather materials to design some anti wool decorations at the dividing line, divide the line into a part of the style, and implicitly reach the role of saving the leather material and reducing the cost.

Changing the fur variety and reducing the cost of garment, designers may not consider the application cost too much in the initial stage of design, so that they can design beautiful and fancy styles. But when they really want to put into production, they must consider the ability of the consumers.

For example, a very fashionable fur jacket, the blue fox collar was used in the initial design, because the style is very fashionable and suitable for the young people. Considering the brand positioning and the purchasing power of consumers, we must compress the cost and reduce the price.

Finally, the collar was replaced with a similar drifting golden raccoon skin. After that, the same fur border was added to the cuffs, which increased the echoing effect.

Therefore, when the cost of a garment does not meet the production requirements, it is the best policy to choose the similar fur to reduce the cost.

The design of fur clothing with skillful process is often based on the progress of technology.

For example, fur weaving, which is very popular in recent two years, designers can make use of this knitting process and make some changes in the pattern of knitted fabric design to change the effect of less fur and single color.

There are different ways of knitting. The most common methods are mat weaving and spiral knitting.

The innovation of knitting technique is also a kind of design, which can achieve different effects.

As a designer of fur clothing, special attention must be paid to the processing technology of fur.

Limited to the uniqueness of fabrics, the processing of fabric effects is particularly important.

In the process of fur handling, the difference of handling methods can also affect the effect.

The latest popular technologies include brickwork of fur and lace, fur embroidery, fur hooking, and gradual bleaching and dyeing.

The biggest difference between fur clothing design and ordinary clothing design is the uniqueness of fabrics. Therefore, it is very important for fur clothing designers to fully understand the fabric performance and technology.