How To Improve The Overall Level Of Exhibition Knowledge And Marketing

At present, the exhibition knowledge is booming in China, but the overall exhibition knowledge is still in its infancy. Therefore, it is necessary to learn from the exhibition knowledge and experience of developed countries to improve the overall level of knowledge marketing in Chinese exhibitions.

It is gratifying to say "

Looking at the history of the world's exhibition industry, Germany, the United States, France, Singapore and other developed economies have been actively supporting international professional exhibition knowledge. Some countries themselves have global knowledge of exhibitions. The recognition and support of relevant authoritative organizations is crucial, especially for global exhibitions such as World Expo.

Successful practices in many developed countries have proved that smooth exhibition knowledge industry management system is the basic condition for the healthy development of the MICE industry and the overall promotion.

Exhibition knowledge in developed countries in Europe and the United States, the government does not directly participate in the exhibition or exhibition of knowledge management, but to provide necessary support for the development of the exhibition industry. In addition to providing preferential policies for exhibition knowledge, investing in venues (independently operated by companies), and assisting enterprises to participate in exhibitions, it also assists and promotes the exhibition promotion of exhibition companies or exhibitions.

In foreign countries, especially in global exhibitions or world fairs, the exhibition department and tourism industry can cooperate sincerely, while the domestic exhibition industry (Industry Association / exhibition company) has done very little in this respect.

In the coming period, the domestic exhibition and tourism circles may wish to make some bold attempts to promote the exhibition knowledge in the joint promotion, because the exhibition knowledge,