Online Selling Underwear &Nbsp; 70 Days After Entering 10000 Yuan

In 2010, for many

He was the first batch of shopkeepers stationed in Taobao mall.

From traditional industries to electronic commerce, from a shop supported by one person, it has developed into a famous store store with annual sales of over 10 million yuan.

After the 70 of Taobao, it is moving forward step by step towards higher e-commerce.

In 2007, online shopping was too risky.

Born in 1976, Liu Shimiao came from Hefei, Anhui. After graduation, he worked in advertising, planning, sales and many other industries. Finally, he entered a underwear industry which seemed to have not many men involved.

"I have been wearing underwear for almost 10 years.

In 2004, I went to Shanghai and formally entered a famous underwear brand in China. In 2005, I was sent to Changsha by the company. Liu Shimiao worked hard to grow into the general manager of the brand in Hunan branch and the provincial distributor in the region.

At that time, Liu Shimiao knew little about e-commerce. "At that time, I heard that I could still buy things on the Internet, and I felt it was too unreliable."

In 2007, Liu Shimiao began to notice that a girl from his customers often sold underwear to Taobao online, and he didn't get much goods at one time. "But I didn't expect to sell anything on the Internet. By the end of the year, the girl had taken nearly 2000 goods from me."

This incident touched Liu Shimiao deeply. He suddenly discovered that e-commerce was not a real thing, but a new business mode that could really sell things.

So Liu Shimiao kept the girl who opened a shop on Taobao, invited him to join her company and open a shop for Taobao.

In 2008, Liu Shimiao completed the first sale of online shop.

Although decided to open shop on Taobao, but at that time, Liu Shimiao's understanding of Taobao was almost blank.

Through exchanges, Liu Shi Miao understands that if you open a personal store directly on Taobao, the reputation of the new store is zero, but at that time it was just starting. Taobao mall seems to have no problem.

So Liu Shimiao decided to open the shop directly to Taobao mall, which is the most familiar category of underwear.

In this way, Liu Shimiao became one of the first batch of merchants to enter Taobao mall.

In September 2008, Liu Shimiao's underwear Taobao store store "Jiashi underwear franchise store" was formally launched.

In the first week of opening shop, Liu Shimiao did not receive a single business. "At that time, I was very anxious. For a moment, I doubted whether I was really able to succeed in e-commerce." but he saw that so many of his peers had managed to make the online store prosperous. He quickly dismissed doubts.

Under such circumstances, the first single paction of the deal left Liu Shimiao with a deep impression.

"Probably in mid September of 2008, a buyer came to our store and bought a thermal underwear, which I remember very clearly, 79 yuan."

Online store sales in 2011 were 30 million yuan.

From the first single, Liu Shimiao and his Taobao store got out of hand and entered a fast track.

From the first person to the end of 2008, Liu Shimiao's online shop team has developed to 6 people. The sales volume of the online shop was over 2 million yuan.

In 2009, Liu Shimiao's online shop expanded from more than 100 square meters to more than 300 square meters, with a turnover of 5 million yuan.

Last year, the sales volume of online stores has exceeded 10 million yuan, and the number of employees has increased to 39.

Today, Liu Shimiao said that in the consideration of the entity at the same time, the future will focus on the development of e-commerce. The goal of 2011 is to achieve a breakthrough of 30 million yuan in online store sales.

Liu Shimiao said he hopes to make his own online shop to make a one-stop brand underwear professional supplier, integrate a large number of first-line brands, and provide consumers with more comprehensive products.

Liu Shimiao's career development course

In 2004, Liu Shimiao officially entered a famous underwear brand in China.

In 2005, Liu Shimiao was sent to Changsha by the company, and gradually grew up to be the general manager of the brand in Hunan branch and the provincial distributor in the region.

In September 2008, Liu Shimiao's underwear Taobao store "Jiashi underwear shop" was officially launched.

In mid September 2008, Liu Shimiao's online store made the first business.

By the end of 2008, Liu Shimiao's online shop team had developed to 6 people, and the turnover of online stores was over 2 million yuan.

In 2009, Liu Shimiao's online shop expanded from more than 100 square meters to more than 300 square meters, with a turnover of 5 million yuan.

In 2010, the turnover of Liu Shimiao's online store has exceeded 10 million yuan, and the number of personnel has increased to 39. It has comprehensive configuration of customer service, warehouse management, delivery and after-sale.