The Way For Two Young Mothers To Start Their Own Businesses

In July 2002, Jiang Xia resigned from the work of an administrative organ in Nanjing and brought her two year old daughter to Jiangsu's husband in Changzhou. she Decision Do something yourself. Just now there was a young mother in the neighborhood called Yu Jian, just like her. So, the two young mothers decided to work together, Jiang Xia was in charge, and Yu Jian was in charge of finance. But two people have no business experience. After thinking and thinking, they are ready to take part in the alliance.

In October 2002, at a toy fair, they learned about the Fudan open circle cartoon park with the theme of "12 zodiac cartoon animals", providing cartoon chain store business. After joining, the business needs about 50 thousand yuan, including royalty, margin, shop decoration, purchase of goods, rent and office expenses. The estimated payback period is 11 months.

After Jiang Xia and Yu Jian talked about the opening round with Shanghai, they thought that joining the cartoon shop was not too big and safe, so they decided.

Back in Changzhou, they started the site. Joining the headquarters told them: this shop should generally be selected in the A-level business district (the city's largest traffic volume). But at the same time, we should also note that the large flow of people does not necessarily mean that the level of human flow must be higher. For example, if you open a cartoon store in a low consumption trade area, many parents may take their children to see and see, but in the face of the high priced cartoon products, most of them will finally choose to take their children away.

So, Jiang Xia has set eyes on one of the two shopping malls in Yanling Road, Changzhou's central business district. century Shopping malls, the mall is preparing to expand the scale of children's products, and adjust the entire fourth floor to "children's products" monopoly level.

So, Jiang Xia seized the opportunity to enter a vacant corridor area of about 5 square meters on the 4 floor of the new century shopping mall.

There are nearly 10 children's toys in the shopping mall, but most of them sell electric toys and dolls. Jiang Xia's cartoon paradise is selling cartoons. Toys The first one.

In December 2002, two young mothers' cartoon paradise was officially opened.

Their sales volume reached over 10 thousand yuan in the first month. So the shopping mall allowed them to expand their business area from about 5 square meters to 15 square meters at the beginning.

Initially, the merchant sea can establish a firm foothold. Apart from the selection of the business premises, it is also closely related to Jiang Xia's choice of cartoon products carefully and cautiously when they choose to purchase goods.

Jiang Xia, a mother of children, thought at the time: if you enter a toy such as an electric car, children need to learn to switch on, what is the meaning of education? Parents will not have strong desire to buy for their children. Intelligent toys can not only satisfy children's desire to have fun and create space, but also develop children's sense of color and hand eye coordination.

More importantly, as businessmen and parents, they are confident that other parents will make the same choice.

Therefore, they began to think about the toys that were added to the store's products, and selected fifty or sixty kinds of main products for themselves. Then take the price from 3 to 50 percent off according to the agreement, and enjoy the 30% free replacement volume when the initial purchase is made.

After business became more stable, Jiang Xia began to try to expand new products. However, their own ideas, in the impact of the local market, both failure and success.

For example, she tried to enter the cartoon bag, cartoon small medicine box and other high priced, profitable products, and it didn't sell for a long time.

And when she entered some products with local characteristics, he succeeded: Changzhou had a unique dinosaur garden, so she thought of entering the "cartoon dinosaur egg" product (every dinosaur egg was equipped with spare parts, and the child could assemble various kinds of dinosaurs according to the illustration).